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2010

Associations among socioeconomic status, perceived neighborhood control, perceived individual control, and self-reported health

Moore, S., Daniel, M., Bockenholt, U., Gauvin, L., Richard, L., Stewart, S. & Dubé, L., Aug 1 2010, In : Journal of Community Psychology. 38, 6, p. 729-741 13 p.

Research output: Contribution to journalArticle

8 Scopus citations

Can uncertainty improve promotions?

Goldsmith, K. & Amir, O., Dec 1 2010, In : Journal of Marketing Research. 47, 6, p. 1070-1077 8 p.

Research output: Contribution to journalArticle

58 Scopus citations

Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues

Chernev, A. & David, G. A. L., Aug 2010, In : Journal of Marketing Research. 47, 4, p. 738-747 10 p.

Research output: Contribution to journalArticle

104 Scopus citations

Channel pass-through of trade promotions

Nijs, V., Misra, K., Anderson, E. T., Hansen, K. & Krishnamurthi, L., May 13 2010, In : Marketing Science. 29, 2, p. 250-267 18 p.

Research output: Contribution to journalArticle

29 Scopus citations

Characterization of the bout durations of sleep and wakefulness

McShane, B. B., Galante, R. J., Jensen, S. T., Naidoo, N., Pack, A. I. & Wyner, A., Nov 30 2010, In : Journal of Neuroscience Methods. 193, 2, p. 321-333 13 p.

Research output: Contribution to journalArticle

39 Scopus citations

Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is there anything to it?

Chernev, A., Böckenholt, U. & Goodman, J., Oct 1 2010, In : Journal of Consumer Research. 37, 3, p. 426-428 3 p.

Research output: Contribution to journalArticle

34 Scopus citations

Doubting one's doubt: A formula for confidence?

Wichman, A. L., Briñol, P., Petty, R. E., Rucker, D. D., Tormala, Z. L. & Weary, G., Mar 1 2010, In : Journal of Experimental Social Psychology. 46, 2, p. 350-355 6 p.

Research output: Contribution to journalArticle

23 Scopus citations

Drs. muth and mills meet dr. Tiebout: Integrating location-specific amenities into multi-community equilibrium models

Epple, D., Gordon, B. & Sieg, H., Feb 1 2010, In : Journal of Regional Science. 50, 1, p. 381-400 20 p.

Research output: Contribution to journalArticle

20 Scopus citations

Engagement with online media

Mersey, R. D., Malthouse, E. C. & Calder, B., Jan 1 2010, In : Journal of Media Business Studies. 7, 2, p. 39-56 18 p.

Research output: Contribution to journalArticle

78 Scopus citations
20 Scopus citations

Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals

Hong, J. & Lee, A. Y., Oct 1 2010, In : Journal of Consumer Research. 37, 3, p. 456-472 17 p.

Research output: Contribution to journalArticle

74 Scopus citations
2 Scopus citations

From What Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning

Kray, L. J., George, L. G., Liljenquist, K. A., Galinsky, A. D., Tetlock, P. E. & Roese, N. J., Jan 2010, In : Journal of personality and social psychology. 98, 1, p. 106-118 13 p.

Research output: Contribution to journalArticle

85 Scopus citations
1 Scopus citations

Growth through Focus: A Blueprint for Driving Profitable Expansion

Khosla, S. & Sawhney, M. S., 2010, In : Strategy + Business. 60

Research output: Contribution to journalArticle

Half the thrill is in the chase: Twisted inferences from embodied cognitions and brand evaluation

Labroo, A. A. & Nielsen, J. H., Jun 1 2010, In : Journal of Consumer Research. 37, 1, p. 143-158 16 p.

Research output: Contribution to journalArticle

26 Scopus citations

High-performance product management: The impact of structure, process, competencies, and role definition

Tyagi, R. K. & Sawhney, M. S., Jan 1 2010, In : Journal of Product Innovation Management. 27, 1, p. 83-96 14 p.

Research output: Contribution to journalArticle

22 Scopus citations

How sales taxes affect customer and firm behavior: The role of search on the internet

Anderson, E. T., Fong, N. M., Simester, D. I. & Catherine, E. T., Apr 2010, In : Journal of Marketing Research. 47, 2, p. 229-239 11 p.

Research output: Contribution to journalArticle

52 Scopus citations

Making products feel special: When metacognitive difficulty enhances evaluation

Pocheptsova, A., Labroo, A. & Dhar, R., Dec 1 2010, In : Journal of Marketing Research. 47, 6, p. 1059-1069 11 p.

Research output: Contribution to journalArticle

64 Scopus citations

Marketing modeling reality and the realities of marketing modeling

Coughlan, A. T., Choi, S. C., Chu, W., Ingene, C. A., Moorthy, S., Padmanabhan, V., Raju, J. S., Soberman, D. A., Staelin, R. & Zhang, Z. J., Jul 14 2010, In : Marketing Letters. 21, 3, p. 317-333 17 p.

Research output: Contribution to journalArticle

13 Scopus citations

Media Placement versus Advertising Execution

Malthouse, E. C. & Calder, B. J., 2010, In : International Journal of Marketing Research. 52, 2, p. 217-230 14 p.

Research output: Contribution to journalArticle

10 Scopus citations

On-line, voluntary control of human temporal lobe neurons

Cerf, M., Thiruvengadam, N., Mormann, F., Kraskov, A., Quiroga, R. Q., Koch, C. & Fried, I., Oct 28 2010, In : Nature. 467, 7319, p. 1104-1108 5 p.

Research output: Contribution to journalArticle

99 Scopus citations

Optimal reverse channel structure for consumer product returns

Shulman, J. D., Coughlan, A. T. & Savaskan, R. C., Nov 1 2010, In : Marketing Science. 29, 6, p. 1071-1085 15 p.

Research output: Contribution to journalArticle

83 Scopus citations

Price stickiness and customer antagonism

Anderson, E. & Simester, D. I., May 1 2010, In : Quarterly Journal of Economics. 125, 2, p. 729-765 37 p.

Research output: Contribution to journalArticle

53 Scopus citations

Purchasing higher-value, higher-price offerings in business markets

Anderson, J. C. & Wynstra, F., Jan 1 2010, In : Journal of Business-to-Business Marketing. 17, 1, p. 29-61 33 p.

Research output: Contribution to journalArticle

46 Scopus citations

Responses of human medial temporal lobe neurons are modulated by stimulus repetition

Pedreira, C., Mormann, F., Kraskov, A., Cerf, M., Fried, I., Koch, C. & Quiroga, R. Q., Jan 2010, In : Journal of neurophysiology. 103, 1, p. 97-107 11 p.

Research output: Contribution to journalArticle

31 Scopus citations

The Accentuation Bias: Money Literally Looms Larger (and Sometimes Smaller) to the Powerless

Dubois, D., Rucker, D. D. & Galinsky, A. D., Dec 1 2010, In : Social Psychological and Personality Science. 1, 3, p. 199-205 7 p.

Research output: Contribution to journalArticle

49 Scopus citations

"The best price you'll ever get": The 2005 employee discount pricing promotions in the U.S. automobile industry

Busse, M. R., Simester, D. I. & Zettelmeyer, F., May 13 2010, In : Marketing Science. 29, 2, p. 268-290 23 p.

Research output: Contribution to journalArticle

29 Scopus citations

The effect of regulatory depletion on attitude certainty

Wan, E. W., Rucker, D. D., Tormala, Z. L. & Clarkson, J. J., Jun 2010, In : Journal of Marketing Research. 47, 3, p. 531-541 11 p.

Research output: Contribution to journalArticle

39 Scopus citations

The effects of consumer prior knowledge and processing strategies on judgments

Hong, J. & Sternthal, B., Apr 2010, In : Journal of Marketing Research. 47, 2, p. 301-311 11 p.

Research output: Contribution to journalArticle

56 Scopus citations

The impact of product line extensions and consumer goals on the formation of price image

Ryan, H. & Alexander, C., Feb 1 2010, In : Journal of Marketing Research. 47, 1, p. 51-62 12 p.

Research output: Contribution to journalArticle

35 Scopus citations

The orientation-matching hypothesis: An emotion-specificity approach to affect regulation

Labroo, A. A. & Rucker, D. D., Oct 1 2010, In : Journal of Marketing Research. 47, 5, p. 955-966 12 p.

Research output: Contribution to journalArticle

28 Scopus citations

The Persuasive Power of Regulatory Nonfit

Harding, L., Lisjak, M. & Lee, A. Y-K., 2010, In : Advances in Consumer Research. 37, p. 455-456 2 p.

Research output: Contribution to journalArticle

The visualization trap

Roese, N. J. & Vohs, K. D., May 2010, In : Harvard business review. 88, 5

Research output: Contribution to journalArticle

8 Scopus citations

Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness

Lee, A. Y., Keller, P. A. & Sternthal, B., Feb 1 2010, In : Journal of Consumer Research. 36, 5, p. 735-747 13 p.

Research output: Contribution to journalArticle

246 Scopus citations

Wanting, Liking, and Preference Construction

Dai, X., Brendl, C. M. & Ariely, D., Jun 1 2010, In : Emotion. 10, 3, p. 324-334 11 p.

Research output: Contribution to journalArticle

49 Scopus citations

When in doubt, shout! paradoxical influences of doubt on proselytizing

Gal, D. & Rucker, D. D., Nov 1 2010, In : Psychological Science. 21, 11, p. 1701-1707 7 p.

Research output: Contribution to journalArticle

39 Scopus citations

Why Issue-Based Advertising Is Like Walking a Minefield

Calkins, T. & Rucker, D., Feb 8 2010, In : Advertising Age.

Research output: Contribution to journalArticle

Why the highest price isn't the best price

Anderson, J. C., Wouter, M. & Van Rossum, W., Dec 1 2010, In : MIT Sloan Management Review. 51, 2, p. 69-76 8 p.

Research output: Contribution to journalArticle

22 Scopus citations

Will Social Media Slay the Super Bowl?

Calkins, T. & Rucker, D., Feb 3 2010, In : Advertising Age.

Research output: Contribution to journalArticle

2009

A dynamic model of consumer replacement cycles in the PC processor industry

Gordon, B. R., Sep 2009, In : Marketing Science. 28, 5, p. 846-867 22 p.

Research output: Contribution to journalArticle

48 Scopus citations

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B. J., Malthouse, E. C. & Schaedel, U., Nov 1 2009, In : Journal of Interactive Marketing. 23, 4, p. 321-331 11 p.

Research output: Contribution to journalArticle

415 Scopus citations

Assortment size and option attractiveness in consumer choice among retailers

Chernev, A. & Hamilton, R., Jun 1 2009, In : Journal of Marketing Research. 46, 3, p. 410-420 11 p.

Research output: Contribution to journalArticle

55 Scopus citations

Best Time to Advertise? When Consumers Are Too Tired for Anything Else

Rucker, D. D., Oct 12 2009, In : Advertising Age.

Research output: Contribution to journalArticle

Beyond attitude consensus: The social context of persuasion and resistance

Tormala, Z. L., DeSensi, V. L., Clarkson, J. J. & Rucker, D. D., Jan 1 2009, In : Journal of Experimental Social Psychology. 45, 1, p. 149-154 6 p.

Research output: Contribution to journalArticle

15 Scopus citations

Choosing versus rejecting: The impact of goal-task compatibility on decision confidence

Chernev, A., Apr 1 2009, In : Social Cognition. 27, 2, p. 249-260 12 p.

Research output: Contribution to journalArticle

19 Scopus citations

Comparative advertising and in-store displays

Shaffer, G. & Zettelmeyer, F., Nov 1 2009, In : Marketing Science. 28, 6, p. 1144-1156 13 p.

Research output: Contribution to journalArticle

11 Scopus citations

Compensatory Consumption: How Threat Directs Consumers' Product Preferences

Rucker, D., 2009, In : Advances in Consumer Research. 36, p. 131-134

Research output: Contribution to journalArticle

4 Scopus citations

Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior

Rucker, D. D. & Galinsky, A. D., May 1 2009, In : Journal of Experimental Social Psychology. 45, 3, p. 549-555 7 p.

Research output: Contribution to journalArticle

180 Scopus citations

Contingent response to self-customization procedures: Implications for decision satisfaction and choice

Ana, V., Dhar, R. & Zettelmeyer, F., Dec 1 2009, In : Journal of Marketing Research. 46, 6, p. 754-763 10 p.

Research output: Contribution to journalArticle

65 Scopus citations