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2008

Certified value sellers

Anderson, J. C., Kumar, N. & Narus, J. A., Mar 1 2008, In : Business Strategy Review. 19, 1, p. 48-53 6 p.

Research output: Contribution to journalArticle

4 Scopus citations

Circles, squares, and choice: The effect of shape arrays on uniqueness and variety seeking

Maimaran, M. & Wheeler, S. C., Dec 2008, In : Journal of Marketing Research. 45, 6, p. 731-740 10 p.

Research output: Contribution to journalArticle

58 Scopus citations

Consumption patterns and silver marketing: An analysis of older consumers in Malaysia

Sim Ong, F., Kitchen, J. P. & Jami, A., Oct 24 2008, In : Marketing Intelligence & Planning. 26, 7, p. 682-698 17 p.

Research output: Contribution to journalArticle

19 Scopus citations

Count models based on weibull interarrival times

McShane, B., Adrian, M., Bradlow, E. T. & Fader, P. S., Jul 1 2008, In : Journal of Business and Economic Statistics. 26, 3, p. 369-378 10 p.

Research output: Contribution to journalArticle

44 Scopus citations

Dare to compare: Fact-based versus simulation-based comparison in daily life

Summerville, A. & Roese, N. J., May 1 2008, In : Journal of Experimental Social Psychology. 44, 3, p. 664-671 8 p.

Research output: Contribution to journalArticle

53 Scopus citations

Desire to acquire: Powerlessness and compensatory consumption

Rucker, D. D. & Galinsky, A. D., Aug 1 2008, In : Journal of Consumer Research. 35, 2, p. 257-267 11 p.

Research output: Contribution to journalArticle

379 Scopus citations

Does demand fall when customers perceive that prices are unfair? the case of premium pricing for large sizes

Anderson, E. T. & Simester, D. I., May 1 2008, In : Marketing Science. 27, 3, p. 492-500 9 p.

Research output: Contribution to journalArticle

54 Scopus citations

Don't Overemphasize ROI as Single Measure of Success

Calkins, T. & Rucker, D. D., Feb 4 2008, In : Advertising Age.

Research output: Contribution to journalArticle

First attention then intention: Insights from computational neuroscience of vision

Milosavljevic, M. & Cerf, M., Sep 5 2008, In : International Journal of Advertising. 27, 3, p. 381-398 18 p.

Research output: Contribution to journalArticle

56 Scopus citations

Is firm trust essential in a trusted environment? How trust in the business context influences customers

Grayson, K., Johnson, D. & Chen, D. F. R., Apr 1 2008, In : Journal of Marketing Research. 45, 2, p. 241-256 16 p.

Research output: Contribution to journalArticle

117 Scopus citations

Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe

Mormann, F., Kornblith, S., Quiroga, R. Q., Kraskov, A., Cerf, M., Fried, I. & Koch, C., Sep 3 2008, In : Journal of Neuroscience. 28, 36, p. 8865-8872 8 p.

Research output: Contribution to journalArticle

134 Scopus citations

Let's Not Make a Deal: An Empirical Study of Decision Making in Unsuccessful Settlement Negotiations

Kiser, R. L., Asher, M. A. & McShane, B. B., Sep 2008, In : Journal of Empirical Legal Studies. 5, p. 551-591

Research output: Contribution to journalArticle

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bronnenberg, B. J., Dubé, J. P., Mela, C. F., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D., Hitsch, G., Hong, H. & Sun, B., Dec 1 2008, In : Marketing Letters. 19, 3-4, p. 367-382 16 p.

Research output: Contribution to journalArticle

8 Scopus citations

Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation

Labroo, A. A., Dhar, R. & Schwarz, N., Apr 1 2008, In : Journal of Consumer Research. 34, 6, p. 819-831 13 p.

Research output: Contribution to journalArticle

160 Scopus citations

Online auction demand

Yao, S. & Mela, C. F., Sep 1 2008, In : Marketing Science. 27, 5, p. 861-885 25 p.

Research output: Contribution to journalArticle

29 Scopus citations
5 Scopus citations

Plugging drains, sealing leaks stop caving to customer price pressure

Anderson, J. C., Kumar, N. & Narus, J. A., Mar 1 2008, In : Sales and Marketing Management. 160, 2, p. 42-43 2 p.

Research output: Contribution to journalArticle

Powerless' Consumers Spend More

Galinsky, A. & Rucker, D. D., Sep 22 2008, In : Advertising Age.

Research output: Contribution to journalArticle

Praise for regret: People value regret above other negative emotions

Saffrey, C., Summerville, A. & Roese, N. J., Mar 2008, In : Motivation and Emotion. 32, 1, p. 46-54 9 p.

Research output: Contribution to journalArticle

65 Scopus citations

Preference invites categorization

Smallman, R. & Roese, N. J., Dec 1 2008, In : Psychological Science. 19, 12, p. 1228-1232 5 p.

Research output: Contribution to journalArticle

9 Scopus citations

Regulating the effects of depletion through monitoring

Wan, E. W. & Sternthal, B., Jan 2008, In : Personality and Social Psychology Bulletin. 34, 1, p. 32-46 15 p.

Research output: Contribution to journalArticle

73 Scopus citations

Reinforcement versus balance response in sequential choice

Huber, J., Goldsmith, K. & Mogilner, C., Dec 1 2008, In : Marketing Letters. 19, 3-4, p. 229-239 11 p.

Research output: Contribution to journalArticle

14 Scopus citations

Self-report measures of individual differences in regulatory focus: A cautionary note

Summerville, A. & Roese, N. J., Feb 2008, In : Journal of Research in Personality. 42, 1, p. 247-254 8 p.

Research output: Contribution to journalArticle

120 Scopus citations

The effect of temporal frame on information considered in new product evaluation: The role of uncertainty

Grant, S. J. & Tybout, A. M., Apr 1 2008, In : Journal of Consumer Research. 34, 6, p. 897-913 17 p.

Research output: Contribution to journalArticle

31 Scopus citations

The effects of a different category context on target brand evaluations

Nam, M. & Sternthal, B., Dec 1 2008, In : Journal of Consumer Research. 35, 4, p. 668-679 12 p.

Research output: Contribution to journalArticle

16 Scopus citations

The functional theory of counterfactual thinking

Epstude, K. & Roese, N. J., May 2008, In : Personality and Social Psychology Review. 12, 2, p. 168-192 25 p.

Research output: Contribution to journalArticle

387 Scopus citations

The Role of Power in Consumer Behavior: New Perspectives and Insights

Rucker, D. D., 2008, In : Advances in Consumer Research. 35, p. 194-197

Research output: Contribution to journalArticle

The role of purchase quantity in assortment choice: The quantity-matching heuristic

Chernev, A., Apr 1 2008, In : Journal of Marketing Research. 45, 2, p. 171-181 11 p.

Research output: Contribution to journalArticle

23 Scopus citations

The value heuristic in judgments of relative frequency

Dai, X., Wertenbroch, K. & Brendl, C. M., Jan 1 2008, In : Psychological Science. 19, 1, p. 18-19 2 p.

Research output: Contribution to journalArticle

33 Scopus citations

Towards a brain-to-society systems model of individual choice

Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S. & Smidts, A., Jan 1 2008, In : Marketing Letters. 19, 3-4, p. 323-336 14 p.

Research output: Contribution to journalArticle

10 Scopus citations

What's in a frame anyway? A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty

Rucker, D. D., Petty, R. E. & Briñol, P., Apr 1 2008, In : Journal of Consumer Psychology. 18, 2, p. 137-149 13 p.

Research output: Contribution to journalArticle

84 Scopus citations

When increased confidence yields increased thought: A confidence-matching hypothesis

Tormala, Z. L., Rucker, D. D. & Seger, C. R., Jan 1 2008, In : Journal of Experimental Social Psychology. 44, 1, p. 141-147 7 p.

Research output: Contribution to journalArticle

29 Scopus citations
2007

A buyer's guide to the innovation bazaar

Nambisan, S. & Sawhney, M., Jun 1 2007, In : Harvard business review. 85, 6, p. 109-118+142

Research output: Contribution to journalArticle

99 Scopus citations

Addressing moderated mediation hypotheses: Theory, methods, and prescriptions

Preacher, K. J., Rucker, D. D. & Hayes, A. F., Jan 1 2007, In : Multivariate Behavioral Research. 42, 1, p. 185-227 43 p.

Research output: Contribution to journalArticle

4478 Scopus citations

A New Test of Attribute Significance for Nonparametric ConJoint Model

Hahn, M., Krishnamurthi, L., Kang, H., Hyun, J-S., Park, S-J. & Hyun, Y. J., 2007, In : Korean Journal of Marketing. 2, 1, p. 21-43 22 p.

Research output: Contribution to journalArticle

Attitude Certainty: A Review of Past Findings and Emerging Perspectives

Tormala, Z. L. & Rucker, D. D., Nov 2007, In : Social and Personality Psychology Compass. 1, p. 469-492

Research output: Contribution to journalArticle

Be Better or Be Merry: How Mood Affects Self-Control

Fishbach, A. & Labroo, A. A., Aug 1 2007, In : Journal of personality and social psychology. 93, 2, p. 158-173 16 p.

Research output: Contribution to journalArticle

130 Scopus citations

Being known or being one of many: The need for brand management for business-to-business (B2B) companies

Beverland, M., Lindgreen, A., Napoli, J., Kotler, P. & Pfoertsch, W., Aug 28 2007, In : Journal of Business & Industrial Marketing. 22, 6, p. 357-362 6 p.

Research output: Contribution to journalArticle

87 Scopus citations
92 Scopus citations

Friendship versus business in marketing relationships

Grayson, K., Oct 1 2007, In : Journal of marketing. 71, 4, p. 121-139 19 p.

Research output: Contribution to journalArticle

162 Scopus citations

Item randomized-response models for measuring noncompliance: Risk-return perceptions, social influences, and self-protective responses

Böckenholt, U. & van der Heijden, P. G. M., Jun 1 2007, In : Psychometrika. 72, 2, p. 245-262 18 p.

Research output: Contribution to journalArticle

59 Scopus citations
32 Scopus citations

Log-Linear Randomized-Response Models Taking Self-Protective Response Behavior Into Account

Cruyff, M. J. L. F., Hout, A. V. D., Hejiden, P. G. M. V. D., Böckenholt, U. & Bockenholt, U., Nov 2007, In : Sociological Methods Research. 36, p. 266-282

Research output: Contribution to journalArticle

34 Scopus citations

Marketing in the Public Sector: The Final Frontier

Kotler, P. & Lee, N. R., 2007, In : The Public Manager. 36, p. 12-17

Research output: Contribution to journalArticle

Media Engagement and Integrated Marketing

Malthouse, E. & Calder, B. J., 2007, In : Nikkei Journal of Advertising. p. 3-7

Research output: Contribution to journalArticle

Observers are consistent when rating image conspicuity

Cerf, M., Cleary, D. R., Peters, R. J., Einhäuser, W. & Koch, C., Nov 1 2007, In : Vision Research. 47, 24, p. 3052-3060 9 p.

Research output: Contribution to journalArticle

13 Scopus citations

Perceptual focus effects in choice

Hamilton, R., Hong, J. & Chernev, A., Aug 1 2007, In : Journal of Consumer Research. 34, 2, p. 187-199 13 p.

Research output: Contribution to journalArticle

25 Scopus citations

Preference and the Specificity of Goals

Markman, A. B., Brendl, C. M. & Kim, K., Aug 2007, In : Emotion. 7, 3, p. 680-684 5 p.

Research output: Contribution to journalArticle

16 Scopus citations