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2007

Preference and the Specificity of Goals

Markman, A. B., Brendl, C. M. & Kim, K., Aug 2007, In : Emotion. 7, 3, p. 680-684 5 p.

Research output: Contribution to journalArticle

16 Scopus citations

Price competition with repeat, loyal buyers

Anderson, E. T. & Kumar, N., Dec 1 2007, In : Quantitative Marketing and Economics. 5, 4, p. 333-359 27 p.

Research output: Contribution to journalArticle

7 Scopus citations

Regret and behavior: Comment on Zeelenberg and Pieters

Roese, N. J., Summerville, A. & Fessel, F., 2007, In : Journal of Consumer Psychology. 17, 1, p. 25-28 4 p.

Research output: Contribution to journalArticle

32 Scopus citations

Spiffed-up channels: The role of spiffs in hierarchical selling organizations

Caldieraro, F. & Coughlan, A. T., Jan 1 2007, In : Marketing Science. 26, 1, p. 31-51 21 p.

Research output: Contribution to journalArticle

18 Scopus citations

The effects of media context experiences on advertising effectiveness

Malthouse, E. C., Calder, B. J. & Tamhane, A., Sep 2007, In : Journal of Advertising. 36, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

46 Scopus citations

The Effects of Message Recipients' Power Before and After Persuasion: A Self-Validation Analysis

Briñol, P., Petty, R. E., Valle, C., Rucker, D. D. & Becerra, A., Dec 2007, In : Journal of personality and social psychology. 93, 6, p. 1040-1053 14 p.

Research output: Contribution to journalArticle

206 Scopus citations

The influence of experience and sequence of conflicting emotions on ad attitudes

Labroo, A. A. & Ramanathan, S., Mar 1 2007, In : Journal of Consumer Research. 33, 4, p. 523-528 6 p.

Research output: Contribution to journalArticle

27 Scopus citations

The Role of Power in Consumer Persuasion

Briñol, P., Rucker, D., Petty, R., Valle, C. & Becerra, A., 2007, In : Advances in Consumer Research. 34, p. 324-325

Research output: Contribution to journalArticle

Unpacking attitude certainty: Attitude clarity and attitude correctness

Petrocelli, J. V., Tormala, Z. L. & Rucker, D. D., Jan 2007, In : Journal of personality and social psychology. 92, 1, p. 30-41 12 p.

Research output: Contribution to journalArticle

153 Scopus citations

Used goods, not used bads: Profitable secondary market sales for a durable goods channel

Shulman, J. D. & Coughlan, A. T., Jun 1 2007, In : Quantitative Marketing and Economics. 5, 2, p. 191-210 20 p.

Research output: Contribution to journalArticle

35 Scopus citations
2006

$1,000 cash back: The pass-through of auto manufacturer promotions

Busse, M., Silva-Risso, J. & Zettelmeyer, F., Sep 1 2006, In : American Economic Review. 96, 4, p. 1253-1270 18 p.

Research output: Contribution to journalArticle

102 Scopus citations

Alleviating poverty: A macro/micro marketing perspective

Kotler, P., Roberto, N. & Leisner, T., Dec 1 2006, In : Journal of Macromarketing. 26, 2, p. 233-239 7 p.

Research output: Contribution to journalArticle

48 Scopus citations

Articulation compatibility in eliciting price bids

Chernev, A., Dec 2006, In : Journal of Consumer Research. 33, 3, p. 329-341 13 p.

Research output: Contribution to journalArticle

6 Scopus citations

A Sporting Chance at Branding

Rein, I., Kotler, P. & Shields, B., Oct 2006, In : Brand Strategy.

Research output: Contribution to journalArticle

Bayesian estimation of circumplex models subject to prior theory constraints and scale-usage bias

Lenk, P., Wedel, M. & Böckenholt, U., Mar 2006, In : Psychometrika. 71, 1, p. 33-55 23 p.

Research output: Contribution to journalArticle

10 Scopus citations

Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation

Gebhardt, G. F., Carpenter, G. S. & Sherry, J. F., Oct 1 2006, In : Journal of marketing. 70, 4, p. 37-55 19 p.

Research output: Contribution to journalArticle

244 Scopus citations

Decision focus and consumer choice among assortments

Chernev, A., Jun 1 2006, In : Journal of Consumer Research. 33, 1, p. 50-59 10 p.

Research output: Contribution to journalArticle

102 Scopus citations
6 Scopus citations

Differentiation and parity in assortment pricing

Chernev, A., Sep 1 2006, In : Journal of Consumer Research. 33, 2, p. 199-210 12 p.

Research output: Contribution to journalArticle

11 Scopus citations

Estimating firm-specific and relational properties in interorganizational relationships in marketing

Anderson, J. C., Zerrillo, P. C. & Wang, L. O., Nov 28 2006, In : Journal of Business-to-Business Marketing. 13, 4, p. 29-67 39 p.

Research output: Contribution to journalArticle

13 Scopus citations

How the internet lowers prices: Evidence from matched survey and automobile transaction data

Zettelmeyer, F., Morton, F. S. & Silva-Risso, J., May 2006, In : Journal of Marketing Research. 43, 2, p. 168-181 14 p.

Research output: Contribution to journalArticle

113 Scopus citations

Long ago it was meant to be: The interplay between time, construal, and fate beliefs

Burrus, J. & Roese, N. J., Aug 2006, In : Personality and Social Psychology Bulletin. 32, 8, p. 1050-1058 9 p.

Research output: Contribution to journalArticle

40 Scopus citations

Measuring and mitigating the costs of stockouts

Andersen, E. T., Fitzsimons, G. J. & Simester, D., Nov 1 2006, In : Management Science. 52, 11, p. 1751-1763 13 p.

Research output: Contribution to journalArticle

116 Scopus citations

Media transportation and advertising

Wang, J. & Calder, B. J., Sep 2006, In : Journal of Consumer Research. 33, 2, p. 151-162 12 p.

Research output: Contribution to journalArticle

104 Scopus citations

Memory-based versus on-line processing: Implications for attitude strength

Bizer, G. Y., Tormala, Z. L., Rucker, D. & Petty, R. E., Sep 1 2006, In : Journal of Experimental Social Psychology. 42, 5, p. 646-653 8 p.

Research output: Contribution to journalArticle

86 Scopus citations

Modelling intransitive preferences: A random-effects approach

Tsai, R. C. & Böckenholt, U., Feb 1 2006, In : Journal of Mathematical Psychology. 50, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

25 Scopus citations

Private label positioning: Quality versus feature differentiation from the national brand

Chan Choi, S. & Coughlan, A. T., May 2 2006, In : Journal of Retailing. 82, 2, p. 79-93 15 p.

Research output: Contribution to journalArticle

149 Scopus citations

Sex differences in regret: All for love or some for lust?

Roese, N. J., Pennington, G. L., Coleman, J., Janicki, M., Li, N. P. & Kenrick, D. T., Jun 1 2006, In : Personality and Social Psychology Bulletin. 32, 6, p. 770-780 11 p.

Research output: Contribution to journalArticle

46 Scopus citations

The propensity effect: When foresight trumps hindsight

Roese, N. J., Fessel, F., Summerville, A., Kruger, J. & Dilich, M. A., Apr 1 2006, In : Psychological Science. 17, 4, p. 305-310 6 p.

Research output: Contribution to journalArticle

21 Scopus citations

The role of regulatory focus in preference construction

Wang, J. & Lee, A. Y., Feb 2006, In : Journal of Marketing Research. 43, 1, p. 28-38 11 p.

Research output: Contribution to journalArticle

192 Scopus citations

Thurstonian-based analyses: Past, present, and future utilities

Böckenholt, U., Dec 1 2006, In : Psychometrika. 71, 4, p. 615-629 15 p.

Research output: Contribution to journalArticle

30 Scopus citations

Understanding regulatory fit

Aaker, J. L. & Lee, A. Y., Feb 2006, In : Journal of Marketing Research. 43, 1, p. 15-19 5 p.

Research output: Contribution to journalArticle

169 Scopus citations

Visualizing individual differences in pairwise comparison data

Böckenholt, U., Apr 1 2006, In : Food Quality and Preference. 17, 3-4, p. 179-187 9 p.

Research output: Contribution to journalArticle

5 Scopus citations

What CEOs Need to Know and Do About Marketing

Kotler, P. & Westman, J. C., Dec 2006, In : Leader to Leader Journal. p. 20-28

Research output: Contribution to journalArticle

2005
26 Scopus citations
43 Scopus citations

Blog-Trolling in the Bitstream

Sawhney, M., Feb 2005, In : Harvard Business Review. 83

Research output: Contribution to journalArticle

Choice based on goals

Van Osselaer, S. M. J., Ramanathan, S., Campbell, M. C., Cohen, J. B., Dale, J. K., Herr, P. M., Janiszewski, C., Kruglanski, A. W., Lee, A. Y., Read, S. J., Russo, J. E. & Tavassoli, N. T., Dec 1 2005, In : Marketing Letters. 16, 3-4, p. 335-346 12 p.

Research output: Contribution to journalArticle

37 Scopus citations

Cognitive and affective trust in service relationships

Johnson, D. & Grayson, K., Apr 1 2005, In : Journal of Business Research. 58, 4, p. 500-507 8 p.

Research output: Contribution to journalArticle

560 Scopus citations

Collaborating to create: The internet as a platform for customer engagement in product innovation

Sawhney, M., Verona, G. & Prandelli, E., Jan 1 2005, In : Journal of Interactive Marketing. 19, 4, p. 4-17 14 p.

Research output: Contribution to journalArticle

719 Scopus citations

Constraining theories of embodied cognition

Markman, A. B. & Brendl, C. M., Jan 1 2005, In : Psychological Science. 16, 1, p. 6-10 5 p.

Research output: Contribution to journalArticle

226 Scopus citations

Feature complementarity and assortment in choice

Chernev, A., Mar 2005, In : Journal of Consumer Research. 31, 4, p. 748-759 12 p.

Research output: Contribution to journalArticle

33 Scopus citations

Incorporating behavioral anomalies in strategic models

Narasimhan, C., He, C., Anderson, E., Brenner, L., Desai, P., Kuksov, D., Messinger, P., Moorthy, S., Nunes, J., Rottenstreich, Y., Staelin, R., Wu, G. & Zhang, Z. J., Dec 1 2005, In : Marketing Letters. 16, 3-4, p. 361-373 13 p.

Research output: Contribution to journalArticle

18 Scopus citations

Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point

Brendl, C. M., Markman, A. B. & Messner, C., Jul 1 2005, In : Journal of Experimental Social Psychology. 41, 4, p. 346-368 23 p.

Research output: Contribution to journalArticle

37 Scopus citations

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

57 Scopus citations

Integrated Marketing and Customization

Malthouse, E. C., Calder, B. J. & Kobayashi, Y., Mar 2005, In : Aoyama Journal of Business. 39, p. 27-47

Research output: Contribution to journalArticle

Name letter branding: Valence transfers when product specific needs are active

Brendl, C. M., Chattopadhyay, A., Pelham, B. W. & Carvallo, M., Dec 1 2005, In : Journal of Consumer Research. 32, 3, p. 405-415 11 p.

Research output: Contribution to journalArticle

74 Scopus citations

Results on the standard error of the coefficient alpha index of reliability

Duhachek, A., Coughlan, A. T. & Iacobucci, D., Mar 1 2005, In : Marketing Science. 24, 2, p. 294-301 8 p.

Research output: Contribution to journalArticle

44 Scopus citations

Salesforce compensation: An analytical and empirical examination of the agency theoretic approach

Misra, S., Coughlan, A. T. & Narasimhan, C., Mar 1 2005, In : Quantitative Marketing and Economics. 3, 1, p. 5-39 35 p.

Research output: Contribution to journalArticle

35 Scopus citations

"Saying one thing and doing another": Examining the impact of event order on hypocrisy judgments of others

Barden, J., Rucker, D. D. & Petty, R. E., Nov 2005, In : Personality and Social Psychology Bulletin. 31, 11, p. 1463-1474 12 p.

Research output: Contribution to journalArticle

56 Scopus citations