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2004

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

Andersen, E. T. & Simester, D. I., 2004, In : Marketing Science. 23, 1, p. 4-20+170

Research output: Contribution to journalArticle

96 Scopus citations

On the assignment of punishment: The impact of general-societal threat and the moderating role of severity

Rucker, D. D., Polifroni, M., Tetlock, P. E. & Scott, A. L., Jun 1 2004, In : Personality and Social Psychology Bulletin. 30, 6, p. 673-684 12 p.

Research output: Contribution to journalArticle

65 Scopus citations

Regressor and random-effects dependencies in multilevel models

Ebbes, P., Böckenholt, U. & Wedel, M., May 2004, In : Statistica Neerlandica. 58, 2, p. 161-178 18 p.

Research output: Contribution to journalArticle

41 Scopus citations

The effect of conceptual and perceptual fluency on brand evaluation

Lee, A. Y. & Labroo, A. A., May 1 2004, In : Journal of Marketing Research. 41, 2, p. 151-165 15 p.

Research output: Contribution to journalArticle

385 Scopus citations

The influence of negation on product evaluations

Grant, S. J., Malaviya, P. & Sternthal, B., Dec 1 2004, In : Journal of Consumer Research. 31, 3, p. 583-591 9 p.

Research output: Contribution to journalArticle

28 Scopus citations

The prevalence of metacognitive routes to judgment

Lee, A. Y., Jan 1 2004, In : Journal of Consumer Psychology. 14, 4, p. 349-355 7 p.

Research output: Contribution to journalArticle

24 Scopus citations

The seven myths of innovation

Sawhney, M. & Wolcott, R. C., Sep 2004, In : Financial Times.

Research output: Contribution to journalArticle

The strategic positioning of store brands in retailer-manufacturer negotiations

Scott Morton, F. & Zettelmeyer, F., Mar 1 2004, In : Review of Industrial Organization. 24, 2, p. 161-194 34 p.

Research output: Contribution to journalArticle

139 Scopus citations

When Counterarguing Fails: Effects on Attitude Strength

Rucker, D. D. & Petty, R. E., 2004, In : Advances in Consumer Research. 31, p. 80-81

Research output: Contribution to journalArticle

When Resistance Is Futile: Consequences of Failed Counterarguing for Attitude Certainty

Rucker, D. D. & Petty, R. E., Feb 1 2004, In : Journal of personality and social psychology. 86, 2, p. 219-235 17 p.

Research output: Contribution to journalArticle

81 Scopus citations
2005
26 Scopus citations
45 Scopus citations

Blog-Trolling in the Bitstream

Sawhney, M., Feb 2005, In : Harvard Business Review. 83

Research output: Contribution to journalArticle

Choice based on goals

Van Osselaer, S. M. J., Ramanathan, S., Campbell, M. C., Cohen, J. B., Dale, J. K., Herr, P. M., Janiszewski, C., Kruglanski, A. W., Lee, A. Y., Read, S. J., Russo, J. E. & Tavassoli, N. T., Dec 1 2005, In : Marketing Letters. 16, 3-4, p. 335-346 12 p.

Research output: Contribution to journalArticle

37 Scopus citations

Cognitive and affective trust in service relationships

Johnson, D. & Grayson, K., Apr 1 2005, In : Journal of Business Research. 58, 4, p. 500-507 8 p.

Research output: Contribution to journalArticle

566 Scopus citations

Collaborating to create: The internet as a platform for customer engagement in product innovation

Sawhney, M., Verona, G. & Prandelli, E., Jan 1 2005, In : Journal of Interactive Marketing. 19, 4, p. 4-17 14 p.

Research output: Contribution to journalArticle

725 Scopus citations

Constraining theories of embodied cognition

Markman, A. B. & Brendl, C. M., Jan 1 2005, In : Psychological Science. 16, 1, p. 6-10 5 p.

Research output: Contribution to journalArticle

227 Scopus citations

Feature complementarity and assortment in choice

Chernev, A., Mar 2005, In : Journal of Consumer Research. 31, 4, p. 748-759 12 p.

Research output: Contribution to journalArticle

33 Scopus citations

Incorporating behavioral anomalies in strategic models

Narasimhan, C., He, C., Anderson, E., Brenner, L., Desai, P., Kuksov, D., Messinger, P., Moorthy, S., Nunes, J., Rottenstreich, Y., Staelin, R., Wu, G. & Zhang, Z. J., Dec 1 2005, In : Marketing Letters. 16, 3-4, p. 361-373 13 p.

Research output: Contribution to journalArticle

18 Scopus citations

Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point

Brendl, C. M., Markman, A. B. & Messner, C., Jul 1 2005, In : Journal of Experimental Social Psychology. 41, 4, p. 346-368 23 p.

Research output: Contribution to journalArticle

37 Scopus citations

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

58 Scopus citations

Integrated Marketing and Customization

Malthouse, E. C., Calder, B. J. & Kobayashi, Y., Mar 2005, In : Aoyama Journal of Business. 39, p. 27-47

Research output: Contribution to journalArticle

Name letter branding: Valence transfers when product specific needs are active

Brendl, C. M., Chattopadhyay, A., Pelham, B. W. & Carvallo, M., Dec 1 2005, In : Journal of Consumer Research. 32, 3, p. 405-415 11 p.

Research output: Contribution to journalArticle

74 Scopus citations

Results on the standard error of the coefficient alpha index of reliability

Duhachek, A., Coughlan, A. T. & Iacobucci, D., Mar 1 2005, In : Marketing Science. 24, 2, p. 294-301 8 p.

Research output: Contribution to journalArticle

44 Scopus citations

Salesforce compensation: An analytical and empirical examination of the agency theoretic approach

Misra, S., Coughlan, A. T. & Narasimhan, C., Mar 1 2005, In : Quantitative Marketing and Economics. 3, 1, p. 5-39 35 p.

Research output: Contribution to journalArticle

35 Scopus citations

"Saying one thing and doing another": Examining the impact of event order on hypocrisy judgments of others

Barden, J., Rucker, D. D. & Petty, R. E., Nov 2005, In : Personality and Social Psychology Bulletin. 31, 11, p. 1463-1474 12 p.

Research output: Contribution to journalArticle

56 Scopus citations
60 Scopus citations

Strategic segmentation using outlet malls

Coughlan, A. T. & Soberman, D. A., Mar 1 2005, In : International Journal of Research in Marketing. 22, 1, p. 61-86 26 p.

Research output: Contribution to journalArticle

50 Scopus citations

Structural equation modeling of paired-comparison and ranking data

Maydeu-Olivares, A. & Böckenholt, U., Sep 1 2005, In : Psychological methods. 10, 3, p. 285-304 20 p.

Research output: Contribution to journalArticle

68 Scopus citations

Technology is the Secret of an Agile Advantage

Sawhney, M. S., 2005, In : Financial Times.

Research output: Contribution to journalArticle

The adoption of total cost of ownership for sourcing decisions - A structural equations analysis

Wouters, M., Anderson, J. C. & Wynstra, F., Feb 2005, In : Accounting, Organizations and Society. 30, 2, p. 167-191 25 p.

Research output: Contribution to journalArticle

126 Scopus citations

The Networked Lifestyle in 2020

Sawhney, M., Jan 16 2005, In : Business Today.

Research output: Contribution to journalArticle

Use of the extreme groups approach: A critical reexamination and new recommendations

Preacher, K. J., MacCallum, R. C., Rucker, D. D. & Nicewander, W. A., Jun 1 2005, In : Psychological methods. 10, 2, p. 178-192 15 p.

Research output: Contribution to journalArticle

415 Scopus citations

What we regret most . . . and why

Roese, N. J. & Summerville, A., Sep 2005, In : Personality and Social Psychology Bulletin. 31, 9, p. 1273-1285 13 p.

Research output: Contribution to journalArticle

167 Scopus citations
2006

$1,000 cash back: The pass-through of auto manufacturer promotions

Busse, M., Silva-Risso, J. & Zettelmeyer, F., Sep 1 2006, In : American Economic Review. 96, 4, p. 1253-1270 18 p.

Research output: Contribution to journalArticle

105 Scopus citations

Alleviating poverty: A macro/micro marketing perspective

Kotler, P., Roberto, N. & Leisner, T., Dec 1 2006, In : Journal of Macromarketing. 26, 2, p. 233-239 7 p.

Research output: Contribution to journalArticle

50 Scopus citations

Articulation compatibility in eliciting price bids

Chernev, A., Dec 2006, In : Journal of Consumer Research. 33, 3, p. 329-341 13 p.

Research output: Contribution to journalArticle

6 Scopus citations

A Sporting Chance at Branding

Rein, I., Kotler, P. & Shields, B., Oct 2006, In : Brand Strategy.

Research output: Contribution to journalArticle

Bayesian estimation of circumplex models subject to prior theory constraints and scale-usage bias

Lenk, P., Wedel, M. & Böckenholt, U., Mar 2006, In : Psychometrika. 71, 1, p. 33-55 23 p.

Research output: Contribution to journalArticle

10 Scopus citations

Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation

Gebhardt, G. F., Carpenter, G. S. & Sherry, J. F., Oct 1 2006, In : Journal of marketing. 70, 4, p. 37-55 19 p.

Research output: Contribution to journalArticle

245 Scopus citations

Decision focus and consumer choice among assortments

Chernev, A., Jun 1 2006, In : Journal of Consumer Research. 33, 1, p. 50-59 10 p.

Research output: Contribution to journalArticle

102 Scopus citations
6 Scopus citations

Differentiation and parity in assortment pricing

Chernev, A., Sep 1 2006, In : Journal of Consumer Research. 33, 2, p. 199-210 12 p.

Research output: Contribution to journalArticle

11 Scopus citations

Estimating firm-specific and relational properties in interorganizational relationships in marketing

Anderson, J. C., Zerrillo, P. C. & Wang, L. O., Nov 28 2006, In : Journal of Business-to-Business Marketing. 13, 4, p. 29-67 39 p.

Research output: Contribution to journalArticle

13 Scopus citations

How the internet lowers prices: Evidence from matched survey and automobile transaction data

Zettelmeyer, F., Morton, F. S. & Silva-Risso, J., May 2006, In : Journal of Marketing Research. 43, 2, p. 168-181 14 p.

Research output: Contribution to journalArticle

113 Scopus citations

Long ago it was meant to be: The interplay between time, construal, and fate beliefs

Burrus, J. & Roese, N. J., Aug 2006, In : Personality and Social Psychology Bulletin. 32, 8, p. 1050-1058 9 p.

Research output: Contribution to journalArticle

40 Scopus citations

Measuring and mitigating the costs of stockouts

Andersen, E. T., Fitzsimons, G. J. & Simester, D., Nov 1 2006, In : Management Science. 52, 11, p. 1751-1763 13 p.

Research output: Contribution to journalArticle

116 Scopus citations

Media transportation and advertising

Wang, J. & Calder, B. J., Sep 2006, In : Journal of Consumer Research. 33, 2, p. 151-162 12 p.

Research output: Contribution to journalArticle

104 Scopus citations

Memory-based versus on-line processing: Implications for attitude strength

Bizer, G. Y., Tormala, Z. L., Rucker, D. & Petty, R. E., Sep 1 2006, In : Journal of Experimental Social Psychology. 42, 5, p. 646-653 8 p.

Research output: Contribution to journalArticle

86 Scopus citations

Modelling intransitive preferences: A random-effects approach

Tsai, R. C. & Böckenholt, U., Feb 1 2006, In : Journal of Mathematical Psychology. 50, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

26 Scopus citations