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Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.

Research output: Contribution to journalArticle

84 Scopus citations

Is deep learning a game changer for marketing analytics?

Urban, G., Timoshenko, A., Dhillon, P. & Hauser, J. R., Jan 1 2020, In : MIT Sloan Management Review. 61, 2, p. 70-76 7 p.

Research output: Contribution to journalArticle

1 Scopus citations

"I" seek pleasures and "we" avoid pains: The role of self-regulatory goals in information processing and persuasion

Aaker, J. L. & Lee, A. Y., Jun 1 2001, In : Journal of Consumer Research. 28, 1, p. 33-49 17 p.

Research output: Contribution to journalArticle

633 Scopus citations

Is firm trust essential in a trusted environment? How trust in the business context influences customers

Grayson, K., Johnson, D. & Chen, D. F. R., Apr 1 2008, In : Journal of Marketing Research. 45, 2, p. 241-256 16 p.

Research output: Contribution to journalArticle

120 Scopus citations

Issues in the estimation and application of latent structure models of choice

Dillon, W. R., Böckenholt, U., de Borrero, M. S., Bozdogan, H., de Sarbo, W., Gupta, S., Kamakura, W., Kumar, A., Ramaswamy, B. & Zenor, M., Oct 1994, In : Marketing Letters. 5, 4, p. 323-334 12 p.

Research output: Contribution to journalArticle

11 Scopus citations

Is top 10 better than top 9? The role of expectations in consumer response to imprecise rank claims

Isaac, M. S., Brough, A. R. & Grayson, K., Jun 2016, In : Journal of Marketing Research. 53, 3, p. 338-353 16 p.

Research output: Contribution to journalArticle

7 Scopus citations

Item randomized-response models for measuring noncompliance: Risk-return perceptions, social influences, and self-protective responses

Böckenholt, U. & van der Heijden, P. G. M., Jun 1 2007, In : Psychometrika. 72, 2, p. 245-262 18 p.

Research output: Contribution to journalArticle

60 Scopus citations

It's Time for Total Marketing

Kotler, P., 1992, In : Business Week Advance Briefs. 2, p. 1-21

Research output: Contribution to journalArticle

It's Time to Cut Down on Advertising Waste

Kotler, P., Allvine, F. C. & Bloom, P. N., 1973, In : Business and Society Review. p. 9-18

Research output: Contribution to journalArticle

It's time to vote: The effect of matching message orientation and temporal frame on political persuasion

Kim, H., Rao, A. R. & Lee, A. Y., Apr 1 2009, In : Journal of Consumer Research. 35, 6, p. 877-889 13 p.

Research output: Contribution to journalArticle

125 Scopus citations

It was(n't) me: Exercising restraint when choices appear self-diagnostic

Touré-Tillery, M. & Fishbach, A., Dec 1 2015, In : Journal of personality and social psychology. 109, 6, p. 1117-1131 15 p.

Research output: Contribution to journalArticle

9 Scopus citations

"I" value freedom, but "we" value relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment

Gardner, W. L., Gabriel, S. & Lee, A. Y., Jan 1 1999, In : Psychological Science. 10, 4, p. 321-326 6 p.

Research output: Contribution to journalArticle

614 Scopus citations
32 Scopus citations

Keep it simple stimuli: Brain-vetted elements of movie trailers predict opening weekend ticket sales

Barnett, S. B., White, H. M. & Cerf, M., Jan 1 2016, In : Advances in Consumer Research. 44, p. 285-289 5 p.

Research output: Contribution to journalArticle

2 Scopus citations

Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade

Calkins, T. & Rucker, D. D., Jan 23 2014, In : Forbes.

Research output: Contribution to journalArticle

Kotler on…

Kotler, P., Feb 1 1991, In : Management Decision. 29, 2, p. 44-47 4 p.

Research output: Contribution to journalArticle

1 Scopus citations

Large-Scale Replication Projects in Contemporary Psychological Research

McShane, B. B., Tackett, J. L., Böckenholt, U. & Gelman, A., Mar 29 2019, In : American Statistician. 73, sup1, p. 99-105 7 p.

Research output: Contribution to journalArticle

Open Access
15 Scopus citations

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Shankar, V., Carpenter, G. S. & Krishnamurthi, L., Jan 1 1998, In : Journal of Marketing Research. 35, 1, p. 54-70 17 p.

Research output: Contribution to journalArticle

210 Scopus citations

Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe

Mormann, F., Kornblith, S., Quiroga, R. Q., Kraskov, A., Cerf, M., Fried, I. & Koch, C., Sep 3 2008, In : Journal of Neuroscience. 28, 36, p. 8865-8872 8 p.

Research output: Contribution to journalArticle

136 Scopus citations

Latent change in recurrent choice data

Böckenholt, U. & Langeheine, R., Jan 1 1996, In : Psychometrika. 61, 2, p. 285-301 17 p.

Research output: Contribution to journalArticle

15 Scopus citations

Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation

Labroo, A. A. & Mukhopadhyay, A., Aug 2009, In : Journal of Consumer Research. 36, 2, p. 242-254 13 p.

Research output: Contribution to journalArticle

60 Scopus citations

Learning and using electronic information products and service: A field study

Mittal, V. & Sawhney, M. S., Jan 1 2001, In : Journal of Interactive Marketing. 15, 1, p. 2-12 11 p.

Research output: Contribution to journalArticle

13 Scopus citations

Le Marketing Direct Interactif: Marketing du 21 ème Siècle?

Kotler, P. & Dubois, B., 1997, In : Revue Francaise de Marketing. 164, p. 43-58

Research output: Contribution to journalArticle

Let's Get Vertical!

Sawhney, M., Sep 1999, In : Business 2.0.

Research output: Contribution to journalArticle

Let's Not Make a Deal: An Empirical Study of Decision Making in Unsuccessful Settlement Negotiations

Kiser, R. L., Asher, M. A. & McShane, B. B., Sep 2008, In : Journal of Empirical Legal Studies. 5, p. 551-591

Research output: Contribution to journalArticle

Let the response fit the scandal

Tybout, A. M. & Roehm, M., Dec 1 2009, In : Harvard business review. 87, 12, p. 82-88 7 p.

Research output: Contribution to journalArticle

16 Scopus citations

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment

Huang, S-C., Kupor, D. M., Maimaran, M. & Weihrauch, A., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 77-86 10 p.

Research output: Contribution to journalArticle

Life regrets and the need to belong

Morrison, M., Epstude, K. & Roese, N. J., Nov 2012, In : Social Psychological and Personality Science. 3, 6, p. 675-681 7 p.

Research output: Contribution to journalArticle

13 Scopus citations

Log-Linear Randomized-Response Models Taking Self-Protective Response Behavior Into Account

Cruyff, M. J. L. F., Hout, A. V. D., Hejiden, P. G. M. V. D., Böckenholt, U. & Bockenholt, U., Nov 2007, In : Sociological Methods Research. 36, p. 266-282

Research output: Contribution to journalArticle

34 Scopus citations

Loglinear representation for multivariate choice data

Böckenholt, U., Jan 1 1992, In : Mathematical social sciences. 23, 2, p. 235-250 16 p.

Research output: Contribution to journalArticle

2 Scopus citations

Long ago it was meant to be: The interplay between time, construal, and fate beliefs

Burrus, J. & Roese, N. J., Aug 2006, In : Personality and Social Psychology Bulletin. 32, 8, p. 1050-1058 9 p.

Research output: Contribution to journalArticle

40 Scopus citations

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

Andersen, E. T. & Simester, D. I., 2004, In : Marketing Science. 23, 1, p. 4-20+170

Research output: Contribution to journalArticle

96 Scopus citations

Looking into the future: A match between self-view and temporal distance

Spassova, G. & Lee, A. Y., Jun 1 2013, In : Journal of Consumer Research. 40, 1, p. 159-171 13 p.

Research output: Contribution to journalArticle

65 Scopus citations
6 Scopus citations

Low prices are just the beginning: Price image in retail management

Hamilton, R. & Chernev, A., Nov 2013, In : Journal of marketing. 77, 6, p. 1-20 20 p.

Research output: Contribution to journalArticle

47 Scopus citations
1 Scopus citations

Making New Markets

Sawhney, M., May 1999, In : Business 2.0.

Research output: Contribution to journalArticle

Making products feel special: When metacognitive difficulty enhances evaluation

Pocheptsova, A., Labroo, A. & Dhar, R., Dec 1 2010, In : Journal of Marketing Research. 47, 6, p. 1059-1069 11 p.

Research output: Contribution to journalArticle

64 Scopus citations

Making the most of the global brain for innovation

Nambisan, S. & Sawhney, M., Dec 1 2009, In : International Commerce Review. 8, 2, p. 128-135 8 p.

Research output: Contribution to journalArticle

2 Scopus citations

Managing Conflict in Distribution Channels: A Laboratory Study

Stern, L. W., Sternthal, B. & Craig, C. S., May 1973, In : Journal of Marketing Research. 10, p. 169-179

Research output: Contribution to journalArticle

Managing consumer returns in a competitive environment

Shulman, J. D., Coughlan, A. T. & Savaskan, R. C., Feb 1 2011, In : Management Science. 57, 2, p. 347-362 16 p.

Research output: Contribution to journalArticle

94 Scopus citations

Market expansion, cannibalization, and international airline pricing strategy

Carpenter, G. S. & Hanssens, D. M., Sep 1994, In : International Journal of Forecasting. 10, 2, p. 313-326 14 p.

Research output: Contribution to journalArticle

16 Scopus citations

Marketing: The Unappreciated Work Horse

Kotler, P., 2009, In : Market Leader. p. 2-4

Research output: Contribution to journalArticle

Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium: Session at the 8th Triennial Choice Symposium

Gordon, B. R., Lovett, M. J., Shachar, R., Arceneaux, K., Moorthy, S., Peress, M., Rao, A., Sen, S., Soberman, D. & Urminsky, O., Jun 1 2012, In : Marketing Letters. 23, 2, p. 391-403 13 p.

Research output: Contribution to journalArticle

16 Scopus citations

Marketing and Public Relations

Kotler, P. & Mindak, W., Oct 1978, In : Journal of Marketing. 42, p. 13-20

Research output: Contribution to journalArticle

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Deighton, J. & Grayson, K., Mar 1995, In : Journal of Consumer Research. 21, p. 660-676

Research output: Contribution to journalArticle

MARKETING AUDIT COMES OF AGE.

Kotler, P., Gregor, W. & Rodgers, W., Jan 1 1977, In : Sloan Manage Rev. 18, 2, p. 25-43 19 p.

Research output: Contribution to journalArticle

48 Scopus citations

Marketing data, models and decisions

Wedel, M., Kamakura, W. & Böckenholt, U., Sep 2000, In : International Journal of Research in Marketing. 17, 2-3, p. 203-208 6 p.

Research output: Contribution to journalArticle

29 Scopus citations