Research Output

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2019

Statistical significance gives bias a free pass

Amrhein, V., Greenland, S. & McShane, B. B., Dec 1 2019, In : European Journal of Clinical Investigation. 49, 12, e13176.

Research output: Contribution to journalComment/debate

Open Access
2 Scopus citations

The market for transformation

Kotler, P., Mar 24 2019, In : Journal of Marketing Management. 35, 5-6, p. 407-409 3 p.

Research output: Contribution to journalComment/debate

2018
1 Scopus citations

Want to make behavioural research more replicable? Promote single paper meta-analysis

McShane, B. B. & Böckenholt, U., Dec 2018, In : Significance. 15, 6, p. 38-40 3 p.

Research output: Contribution to journalComment/debate

1 Scopus citations
2017

Five ways to fix statistics

Leek, J., McShane, B. B., Gelman, A., Colquhoun, D., Nuijten, M. B. & Goodman, S. N., Nov 30 2017, In : Nature. 551, 7682, p. 557-559 3 p.

Research output: Contribution to journalComment/debate

41 Scopus citations

Rejoinder: Statistical Significance and the Dichotomization of Evidence

McShane, B. B. & Gal, D., Jul 3 2017, In : Journal of the American Statistical Association. 112, 519, p. 904-908 5 p.

Research output: Contribution to journalComment/debate

8 Scopus citations

Statistical Significance and the Dichotomization of Evidence

McShane, B. B. & Gal, D., Jul 3 2017, In : Journal of the American Statistical Association. 112, 519, p. 885-895 11 p.

Research output: Contribution to journalComment/debate

34 Scopus citations
2016

A Rare Opportunity For Death Wish Coffee

Calkins, T. & Rucker, D. D., Feb 2 2016, In : Forbes.

Research output: Contribution to journalComment/debate

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B. J., Malthouse, E. C. & Maslowska, E., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Contribution to journalComment/debate

36 Scopus citations

Putting products into services

Sawhney, M., Jan 1 2016, In : Harvard business review. 2016, September

Research output: Contribution to journalComment/debate

4 Scopus citations

Why Brands Pass on the Super Bowl

Calkins, T. & Rucker, D. D., Jan 29 2016, In : The Huffington Post.

Research output: Contribution to journalComment/debate

2015

2015 Super Bowl Ads: The Best and Worst

Calkins, T. & Rucker, D. D., Feb 2 2015, In : The Huffington Post.

Research output: Contribution to journalComment/debate

How certainty transforms persuasion

Tormala, Z. L. & Rucker, D. D., Jan 1 2015, In : Harvard business review. 2015, September

Research output: Contribution to journalComment/debate

2 Scopus citations

How To Use Super Bowl Advertising As A Platform For Growth

Rucker, D. D. & Calkins, T., Jan 15 2015, In : Forbes.

Research output: Contribution to journalComment/debate

Not Too Late For A 2015 Super Bowl Spot

Calkins, T. & Rucker, D. D., Jan 8 2015, In : Forbes.

Research output: Contribution to journalComment/debate

Positioning to win

Calkins, T., 2015, In : Professional Roofing.

Research output: Contribution to journalComment/debate

Five Super Bowl Ads That Should Never Have Aired

Rucker, D. D. & Calkins, T., Mar 25 2014, In : The Huffington Post.

Research output: Contribution to journalComment/debate

Morality and the marketplace

Grayson, K., Jan 1 2014, In : Journal of Consumer Research. 41, 2

Research output: Contribution to journalComment/debate

4 Scopus citations

Outside Opinion: A game plan for Super Bowl advertising

Calkins, T. & Rucker, D. D., Feb 2 2014, In : Chicago Tribune.

Research output: Contribution to journalComment/debate

The danger of touting a product as “the best”

Ma, J. & Roese, N. J., Oct 1 2014, In : Harvard business review. OCT 2014

Research output: Contribution to journalComment/debate

Tiebreaker selling

Anderson, J. C., Narus, J. A. & Wouters, M., 2014, In : Harvard business review. MARCH

Research output: Contribution to journalComment/debate

7 Scopus citations

Where to look for insight

Sawhney, M. & Khosla, S., Jan 1 2014, In : Harvard business review. November 2014

Research output: Contribution to journalComment/debate

Why 2015 Super Bowl Spots Aren't Selling Fast

Calkins, T. & Rucker, D. D., Dec 18 2014, In : Forbes.

Research output: Contribution to journalComment/debate

2013

Super Bowl Advertising's New Game

Rucker, D. D. & Calkins, T., Jan 23 2013, In : Forbes.

Research output: Contribution to journalComment/debate

2012

Customers will pay more for less

Chernev, A., Jun 1 2012, In : Harvard Business Review. 90, 6

Research output: Contribution to journalComment/debate

2 Scopus citations
2011

Profits are Apparent. Brand Health is not!

Calkins, T., Sep 6 2011, In : Strategic Innovators.

Research output: Contribution to journalComment/debate

2009

(Not so) positive illusions

Kruger, J., Chan, S. & Roese, N., Dec 1 2009, In : Behavioral and Brain Sciences. 32, 6, p. 526-527 2 p.

Research output: Contribution to journalComment/debate

6 Scopus citations

A Marketing Plan for Turbulent Times

Calkins, T., Mar 2009, In : Ivey Business Journal Online. 73, 2

Research output: Contribution to journalComment/debate

Consumer decision making and aging: A commentary

Sternthal, B. & Bonezzi, A., Jan 2009, In : Journal of Consumer Psychology. 19, 1, p. 23-27 5 p.

Research output: Contribution to journalComment/debate

11 Scopus citations

Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y)

Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., Desarbo, W. S., Fellows, L. K., Hammond, R. A., Huang, T. T. K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D. S. & Smidts, A., Mar 1 2009, In : Marketing Letters. 20, 1, p. 105-106 2 p.

Research output: Contribution to journalComment/debate

1 Scopus citations

Rejoinder

Jensen, S. T., McShane, B. B. & Wyner, A. J., Dec 1 2009, In : Bayesian Analysis. 4, 4, p. 669-674 6 p.

Research output: Contribution to journalComment/debate

Super Bowl In A Recession

Calkins, T., Jan 29 2009, In : Forbes.

Research output: Contribution to journalComment/debate

2008

Five Marketing-Plan Pitfalls to Avoid

Calkins, T., Sep 23 2008, In : MarketingProfs Today.

Research output: Contribution to journalComment/debate

Personal reflections on my book's role in Russian marketing

Kotler, P., Mar 7 2008, In : European Business Review. 20, 2, p. 15-23 9 p.

Research output: Contribution to journalComment/debate

2007

Beyond rationality: Counterfactual thinking and behavior regulation

Epstude, K. & Roese, N. J., Dec 1 2007, In : Behavioral and Brain Sciences. 30, 5-6, p. 457-458 2 p.

Research output: Contribution to journalComment/debate

7 Scopus citations

Meet the innovation capitalist

Nambisan, S. & Sawhney, M., Mar 1 2007, In : Harvard business review. 85, 3, 1 p.

Research output: Contribution to journalComment/debate

3 Scopus citations
2006

Customer value propositions in business markets

Anderson, J. C., Narus, J. A. & Van Rossum, W., Jan 1 2006, In : Harvard business review. 84, 3, p. 1-8 8 p.

Research output: Contribution to journalComment/debate

295 Scopus citations
2000

Can museums be all things to all people? Missions, goals, and marketing’s role

Kotler, N. & Kotler, P., Jan 1 2000, In : Museum Management and Curatorship. 18, 3, p. 271-287 17 p.

Research output: Contribution to journalComment/debate

123 Scopus citations