Research Output

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Short survey
2013

Breaking down

Kotler, M. & Kotler, P., Mar 1 2013, In : Marketing Research. 25, 1, p. 12-13 2 p.

Research output: Contribution to journalShort survey

2010

The power of customers' mindset

Goldsmith, K., Xu, J. & Dhar, R., Sep 1 2010, In : MIT Sloan Management Review. 52, 1, p. 19-20 2 p.

Research output: Contribution to journalShort survey

2 Scopus citations
2006

Alphabet soup

Kotler, P., Mar 1 2006, In : Marketing Management. 15, 2, 1 p.

Research output: Contribution to journalShort survey

2 Scopus citations