Research Output

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Review article

A commentary on "business marketing in master's programs: A part of the fabric": Cut from the same cloth?

Narus, J. A. & Anderson, J. C., Mar 9 2007, In : Journal of Business-to-Business Marketing. 14, 1, p. 61-68 8 p.

Research output: Contribution to journalReview article

1 Scopus citations

Answering the unasked question: Response substitution in consumer surveys

Gal, D. & Rucker, D. D., Feb 1 2011, In : Journal of Marketing Research. 48, 1, p. 185-195 11 p.

Research output: Contribution to journalReview article

21 Scopus citations

Authority relinquishment in agency relationships

Tumbat, G. & Grayson, K., May 2016, In : Journal of marketing. 80, 3, p. 42-59 18 p.

Research output: Contribution to journalReview article

Between two brands: A goal fluency account of brand evaluation

Labroo, A. A. & Lee, A. Y., Aug 1 2006, In : Journal of Marketing Research. 43, 3, p. 374-385 12 p.

Research output: Contribution to journalReview article

132 Scopus citations

Choice overload: A conceptual review and meta-analysis

Chernev, A., Böckenholt, U. & Goodman, J., Oct 5 2012, In : Journal of Consumer Psychology. 25, 2, p. 333-358 26 p.

Research output: Contribution to journalReview article

118 Scopus citations

Communities of creation: Managing distributed innovation in turbulent markets

Sawhney, M. & Prandelli, E., Jan 1 2000, In : California Management Review. 4, p. 24-54 31 p.

Research output: Contribution to journalReview article

368 Scopus citations

Comparative judgments as an alternative to ratings: Identifying the scale origin

Böckenholt, U., Dec 1 2004, In : Psychological methods. 9, 4, p. 453-465 13 p.

Research output: Contribution to journalReview article

45 Scopus citations

Compromise and attraction effects under prevention and promotion motivations

Mourali, M., Böckenholt, U. & Laroche, M., Aug 2007, In : Journal of Consumer Research. 34, 2, p. 234-247 14 p.

Research output: Contribution to journalReview article

58 Scopus citations

Consumer conviction and commitment: An appraisal-based framework for attitude certainty

Rucker, D., Tormala, Z. L., Petty, R. E. & Briñol, P., Jan 1 2014, In : Journal of Consumer Psychology. 24, 1, p. 119-136 18 p.

Research output: Contribution to journalReview article

67 Scopus citations

Context effects without a context: Attribute balance as a reason for choice

Chernev, A., Sep 1 2005, In : Journal of Consumer Research. 32, 2, p. 213-223 11 p.

Research output: Contribution to journalReview article

44 Scopus citations

Creating growth with services

Sawhney, M., Balasubramanian, S. & Krishnan, V. V., Dec 1 2004, In : MIT Sloan Management Review. 45, 2, p. 34-43 10 p.

Research output: Contribution to journalReview article

238 Scopus citations

Culture and counterfactuals: On the importance of life domains

Chen, J., Chiu, C. Y., Roese, N. J., Tam, K. P. & Lau, I. Y. M., Jan 1 2006, In : Journal of Cross-Cultural Psychology. 37, 1, p. 75-84 10 p.

Research output: Contribution to journalReview article

18 Scopus citations

Did you hear? Consumers tune in to multimedia marketing

Iacobucci, D., Calder, B. J., Malthouse, E. & Duhachek, A., Jun 27 2002, In : Marketing Health Services. 22, 2, p. 16-20 5 p.

Research output: Contribution to journalReview article

Differences in perceptions of hospital marketing orientation between administrators and marketing officers

Wrenn, B., LaTour, S. A. & Calder, B. J., Jan 1 1994, In : Hospital and Health Services Administration. 39, 3, p. 341-358 18 p.

Research output: Contribution to journalReview article

17 Scopus citations

Ending the war between sales & marketing

Kotler, P., Rackham, N. & Krishnaswamy, S., Jul 1 2006, In : Harvard business review. 84, 7-8, p. 68-78 11 p.

Research output: Contribution to journalReview article

125 Scopus citations
91 Scopus citations

Innovation and virtual environments: Towards virtual knowledge brokers

Verona, G., Prandelli, E. & Sawhney, M., Jun 1 2006, In : Organization Studies. 27, 6, p. 765-788 24 p.

Research output: Contribution to journalReview article

176 Scopus citations

Is marketing ethics an oxymoron?

Kotler, P., Nov 1 2004, In : Marketing Management. 13, 6, p. 30-35 6 p.

Research output: Contribution to journalReview article

8 Scopus citations

Managing and measuring relational equity in the network economy

Sawhney, M. & Zabin, J., Sep 1 2002, In : Journal of the Academy of Marketing Science. 30, 4, p. 313-332 20 p.

Research output: Contribution to journalReview article

88 Scopus citations

Managing media and advertising change with integrated marketing

Calder, B. J. & Malthouse, E. C., Dec 1 2005, In : Journal of Advertising Research. 45, 4, p. 356-361 6 p.

Research output: Contribution to journalReview article

47 Scopus citations

Mathematical models of individual buyer behavior.

Kotler, P., Jan 1 1968, In : Behavioral Science. 13, 4, p. 274-287 14 p.

Research output: Contribution to journalReview article

6 Scopus citations

Measuring marketing productivity: Current knowledge and future directions

Rust, R. T., Ambler, T., Carpenter, G., Kumar, V. & Srivastava, R. K., Oct 1 2004, In : Journal of marketing. 68, 4, p. 76-89 14 p.

Research output: Contribution to journalReview article

487 Scopus citations

Metacognition and consumer judgment: Fluency is pleasant but disfluency ignites interest

Labroo, A. A. & Pocheptsova, A., Aug 1 2016, In : Current Opinion in Psychology. 10, p. 154-159 6 p.

Research output: Contribution to journalReview article

19 Scopus citations

Mind Your Pricing Cues

Anderson, E. & Simester, D., Sep 1 2003, In : Harvard business review. 81, 9, p. 96-103+134

Research output: Contribution to journalReview article

36 Scopus citations

Modeling subjective health outcomes: Top 10 reasons to use thurstone's method

Maydeu-Olivares, A. & Böckenholt, U., Apr 1 2008, In : Medical Care. 46, 4, p. 346-348 3 p.

Research output: Contribution to journalReview article

17 Scopus citations

New media interactive advertising vs. traditional advertising

Bezjian-Avery, A., Calder, B. & Iacobucci, D., Jul 1 1998, In : Journal of Advertising Research. 38, 4, p. 23-32 10 p.

Research output: Contribution to journalReview article

258 Scopus citations

Power and consumer behavior: How power shapes who and what consumers value

Rucker, D. D., Galinsky, A. D. & Dubois, D., Jul 1 2012, In : Journal of Consumer Psychology. 22, 3, p. 352-368 17 p.

Research output: Contribution to journalReview article

169 Scopus citations

Power and morality

Lammers, J., Galinsky, A. D., Dubois, D. & Rucker, D., Dec 1 2015, In : Current Opinion in Psychology. 6, p. 15-19 5 p.

Research output: Contribution to journalReview article

27 Scopus citations

Regrets of the typical american: Findings from a nationally representative sample

Morrison, M. & Roese, N. J., Nov 1 2011, In : Social Psychological and Personality Science. 2, 6, p. 576-583 8 p.

Research output: Contribution to journalReview article

35 Scopus citations

Reinventing marketing to manage the environmental imperative

Kotler, P., Jul 1 2011, In : Journal of marketing. 75, 4, p. 132-135 4 p.

Research output: Contribution to journalReview article

306 Scopus citations

Reviews without a purchase: Low ratings, loyal customers, and deception

Anderson, E. T. & Simester, D. I., Jun 2014, In : Journal of Marketing Research. 51, 3, p. 249-269 21 p.

Research output: Contribution to journalReview article

80 Scopus citations

Salesforce Compensation: A Review of MS/OR Advances

Coughlan, A. T., Jan 1 1993, In : Handbooks in Operations Research and Management Science. 5, C, p. 611-651 41 p.

Research output: Contribution to journalReview article

56 Scopus citations

Social power and social class: conceptualization, consequences, and current challenges

Rucker, D. D. & Galinsky, A. D., Dec 2017, In : Current Opinion in Psychology. 18, p. 26-30 5 p.

Research output: Contribution to journalReview article

4 Scopus citations

Social rank: implications for consumers as actors and observers

Rucker, D. D., Jun 1 2020, In : Current opinion in psychology. 33, p. 57-61 5 p.

Research output: Contribution to journalReview article

The 12 different ways for companies to innovate

Sawhney, M., Wolcott, R. C. & Arroniz, I., Dec 14 2006, In : MIT Sloan Management Review. 47, 3, p. 75-81 7 p.

Research output: Contribution to journalReview article

215 Scopus citations

The Agentic-Communal Model of Power: Implications for consumer behavior

Rucker, D. & Galinsky, A. D., Aug 1 2016, In : Current Opinion in Psychology. 10, p. 1-5 5 p.

Research output: Contribution to journalReview article

16 Scopus citations

The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior

Mandel, N., Rucker, D. D., Levav, J. & Galinsky, A. D., Jan 1 2017, In : Journal of Consumer Psychology. 27, 1, p. 133-146 14 p.

Research output: Contribution to journalReview article

59 Scopus citations

The four models of corporate entrepreneurship

Wolcott, R. C. & Lippitz, M. J., Sep 1 2007, In : MIT Sloan Management Review. 49, 1, p. 75-82+93

Research output: Contribution to journalReview article

67 Scopus citations

The future of sports media

Rein, I., Kotler, P. & Shields, B., Jan 1 2007, In : Futurist. 41, 1, p. 40-43 4 p.

Research output: Contribution to journalReview article

8 Scopus citations

The HBR list breakthrough ideas for 2005

Kramer, R. M., Kirby, J., Rayport, J. F., Bonabeau, E., Kalyanam, K., Zweben, M., Merton, R. C., Stewart, T. A., Sawhney, M., Caruso, D., Davenport, T. H., Buchanan, L., Chesbrough, H. W., Lieberthal, K., Wirtz, J., Heracleou, L., Bateson, M. C., Rosen, J., Von Ghyczy, T., Antonovics, J. & 1 others, Pfeffer, J., Feb 1 2005, In : Harvard business review. 83, 2, p. 17-54 38 p.

Research output: Contribution to journalReview article

9 Scopus citations

The impact of personality on cognitive, behavioral, and affective political processes: The effects of need to evaluate

Bizer, G. Y., Krosnick, J. A., Holbrook, A. L., Wheeler, S. C., Rucker, D. D. & Petty, R. E., Oct 1 2004, In : Journal of Personality. 72, 5, p. 995-1027 33 p.

Research output: Contribution to journalReview article

61 Scopus citations

The role of market efficiency intuitions in consumer choice: A case of compensatory inferences

Chernev, A. & Carpenter, G. S., Aug 1 2001, In : Journal of Marketing Research. 38, 3, p. 349-361 13 p.

Research output: Contribution to journalReview article

52 Scopus citations

The role of meta-cognitive processes in emotional intelligence

Briñol, P., Petty, R. E. & Rucker, D., Nov 9 2006, In : Psicothema. 18, SUPPL.1, p. 26-33 8 p.

Research output: Contribution to journalReview article

14 Scopus citations

The role played by the broadening of marketing movement in the history of marketing thought

Kotler, P., Jan 1 2005, In : Journal of Public Policy and Marketing. 24, 1, p. 114-116 3 p.

Research output: Contribution to journalReview article

37 Scopus citations

Three questions you need to ask about your brand

Keller, K. L., Sternthal, B. & Tybout, A., Dec 1 2002, In : Harvard business review. 80, 9, p. 80-81 2 p.

Research output: Contribution to journalReview article

80 Scopus citations

Turbo Marketing Through Time Compression

Kotler, P. & Stonich, P. J., May 1991, In : Journal of Business Strategy. 12, 5, p. 24-29 6 p.

Research output: Contribution to journalReview article

8 Scopus citations

What we feel and why we buy: The influence of emotions on consumer decision-making

Achar, C., So, J., Agrawal, N. & Duhachek, A., Aug 1 2016, In : Current Opinion in Psychology. 10, p. 166-170 5 p.

Research output: Contribution to journalReview article

23 Scopus citations

When good news about your rival is good for you: The effect of third-party information on the division of channel profits

Shaffer, G. & Zettelmeyer, F., Jan 1 2002, In : Marketing Science. 21, 3, p. 273-293 21 p.

Research output: Contribution to journalReview article

43 Scopus citations

When will a brand scandal spill over, and how should competitors respond?

Roehm, M. L. & Tybout, A. M., Aug 1 2006, In : Journal of Marketing Research. 43, 3, p. 366-373 8 p.

Research output: Contribution to journalReview article

171 Scopus citations