Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Wisdom Business & Economics

Research Output 2004 2007

CRM's silver lining

Harding, D., Cheifetz, D., DeAngelo, S. & Ziegler, E. Mar 2004 In : Marketing Management. 13, 2, p. 27-32 6 p.

Research output: Contribution to journalReview article