Medill School of Journalism, Media, Integrated Marketing Communications

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Marketing Business & Economics
Integrated marketing communications Business & Economics
news Social Sciences
marketing Social Sciences
Marketing communications Business & Economics
journalist Social Sciences
Communication Business & Economics
newspaper Social Sciences

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Research Output 1971 2017

1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Research - peer-reviewArticle

Citizenship
Corporate branding
Corporate brand
Corporate citizenship
Assets

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: ResearchConference contribution

Open Access
Shopping
Impulse
Questionnaire
Purchasing
Preference theory
1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Research - peer-reviewArticle

Theory testing
Marketing
Testing
Standardization
Experiments