Medill School of Journalism, Media, Integrated Marketing Communications

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Marketing Business & Economics
Integrated marketing communications Business & Economics
news Social Sciences
marketing Social Sciences
Marketing communications Business & Economics
Communication Business & Economics
newspaper Social Sciences
journalist Social Sciences

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Research Output 1971 2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Research - peer-reviewArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Research - peer-reviewArticle

Product review
Purchase
purchase
Dual-process models
Electronic word-of-mouth
1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Research - peer-reviewArticle

Citizenship
Corporate branding
Corporate brand
Corporate citizenship
Assets