Medill School of Journalism, Media, Integrated Marketing Communications

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
news Social Sciences
marketing Social Sciences
Communication Engineering & Materials Science
newspaper Social Sciences
journalist Social Sciences
journalism Social Sciences
communications Social Sciences

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Profiles

No photo of David Abrahamson
19792018
No photo of J A Adande

J A Adande

  • Journalism - Associate Professor, Clinical, Program Director

Person: Academic

Research Output 1971 2019

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Jan 1 2019, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

Marketing
communications
marketing
Communication
Values
voting behavior
Television
television
news
election
16 Citations (Scopus)

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis
linguistics
news
Internet

Grants 2000 2022

News
Innovation
Quantitative research
Qualitative research
Polling
environmental journalism
media journalism
science
journalism
journalist
News
Best practice
Business model
Journalism
Paradigm