Medill School of Journalism, Media, Integrated Marketing Communications

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
news Social Sciences
marketing Social Sciences
Communication Engineering & Materials Science
newspaper Social Sciences
journalist Social Sciences
journalism Social Sciences
communications Social Sciences

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Profiles

No photo of David Abrahamson
19792018
No photo of J A Adande

J A Adande

  • Journalism - Associate Professor, Clinical, Program Director

Person: Academic

Research Output 1971 2018

10 Citations

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis
linguistics
news
Internet

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Purchasing
Optimization model
Media exposure

Conversational marketing: Creating compelling customer connections

Sotolongo, N. & Copulsky, J. R., Mar 1 2018, In : Applied Marketing Analytics. 4, 1, p. 6-21 16 p.

Research output: Contribution to journalArticle

Customers
Apple
Integrate
Marketing
Marketers

Grants 2000 2022

News
Innovation
Quantitative research
Qualitative research
Polling
environmental journalism
media journalism
science
journalism
journalist
Industry
Computer science
Students