Medill School of Journalism, Media, Integrated Marketing Communications

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    Profiles

    No photo of David Abrahamson

    David Abrahamson

    Person: Academic

    19792018
    No photo of J A Adande

    J A Adande

    • Journalism - Associate Professor, Clinical, Program Director

    Person: Academic

    Research Output

    Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales

    Spotts, H. E., Weinberger, M. G. & Weinberger, M. F., Mar 2020, In : Journal of Advertising Research. 60, 1, p. 104-116 13 p.

    Research output: Contribution to journalArticle

  • Artificial Intelligence and Marketing: Pitfalls and Opportunities

    De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K. U. & von Wangenheim, F., 2020, (Accepted/In press) In : Journal of Interactive Marketing.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

    Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In : Tourism Management. 80, 104106.

    Research output: Contribution to journalArticle

  • Grants