Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Mood Business & Economics
Internet Engineering & Materials Science
Communication Engineering & Materials Science
media Social Sciences
student Social Sciences
news Social Sciences
content Social Sciences
Marketing Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2017

Digital media and socio-political change in the Arab Region

Allagui, I. Jan 1 2017 The Routledge Companion to Global Internet Histories. Taylor and Francis, p. 463-478 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. . T., Sar, S. & Anghelcev, G. Jan 2 2017 In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

Mood
Elaboration
Experiment

Towards organisational activism in the UAE: A case study approach.

Allagui, I. Mar 1 2017 In : Public Relations Review. 43, 1, p. 258-266 9 p.

Research output: Contribution to journalArticle

Activism
United Arab Emirates