Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Mood Business & Economics
Communication Engineering & Materials Science
Internet Social Sciences
Marketing Engineering & Materials Science
news Social Sciences
student Social Sciences
community Social Sciences
Industry Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1991 2017

Digital media and socio-political change in the Arab Region

Allagui, I. Jan 1 2017 The Routledge Companion to Global Internet Histories. Taylor and Francis, p. 463-478 16 p.

Research output: ResearchChapter

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. . T., Sar, S. & Anghelcev, G. Jan 2 2017 In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Research - peer-reviewArticle

Mood
Advertising effectiveness
Interaction effects
Elaboration
Purchase intention

Towards organisational activism in the UAE: A case study approach.

Allagui, I. Mar 1 2017 In : Public Relations Review. 43, 1, p. 258-266 9 p.

Research output: Research - peer-reviewArticle