Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Duke University
… → 1997
Psychology, PhD, Sofia University St. Kliment Ohridski
… → 1990
Psychology, BA, Sofia University St. Kliment Ohridski
… → 1986
Research interests
- Brand management
- Consumer behavior
- Customer management
- Marketing strategy
- Pricing and price perception
- Product management
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Dive into the research topics where Alexander Chernev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality
Chernev, A. & Blair, S., Jul 2021, In: Journal of Consumer Psychology. 31, 3, p. 551-569 19 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Corrigendum to "Choice overload: A conceptual review and meta-analysis" [J Consum Psychol 22 (2015) 333-358] DOI: 10.1016/j.jcps.2014.08.002
Chernev, A., Böckenholt, U. & Goodman, J., Apr 1 2016, In: Journal of Consumer Psychology. 26, 2, p. 312 1 p.Research output: Contribution to journal › Comment/debate › peer-review
1 Scopus citations -
Strategic Brand Management
Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.Research output: Book/Report › Book
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Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
13 Scopus citations