Alexander Chernev

  • 2081 Citations

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.

Education/Academic qualification

Marketing, PhD, Duke University

… → 1997

Psychology, PhD, Sofia University St. Kliment Ohridski

… → 1990

Psychology, BA, Sofia University St. Kliment Ohridski

… → 1986

Research interests

  • Brand management
  • Consumer behavior
  • Customer management
  • Marketing strategy
  • Pricing and price perception
  • Product management

Fingerprint Dive into the research topics where Alexander Chernev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Strategic Brand Management

Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.

Research output: Book/ReportBook

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Doing well by doing good: The benevolent halo of corporate social responsibility

Chernev, A. & Blair, S., Jan 21 2015, In : Journal of Consumer Research. 41, 6, p. 1412-1425 14 p.

Research output: Contribution to journalArticle

  • 137 Scopus citations