Alexander Chernev

  • 2081 Citations
19972016

Research output per year

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Personal profile

Research Interests

Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.

Education/Academic qualification

Marketing, PhD, Duke University

… → 1997

Psychology, PhD, Sofia University St. Kliment Ohridski

… → 1990

Psychology, BA, Sofia University St. Kliment Ohridski

… → 1986

Research interests

  • Brand management
  • Consumer behavior
  • Customer management
  • Marketing strategy
  • Pricing and price perception
  • Product management

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Research Output

Strategic Brand Management

Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.

Research output: Book/ReportBook

Calorie estimation biases in consumer choice

Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Doing well by doing good: The benevolent halo of corporate social responsibility

Chernev, A. & Blair, S., Jan 21 2015, In : Journal of Consumer Research. 41, 6, p. 1412-1425 14 p.

Research output: Contribution to journalArticle

  • 137 Scopus citations