Research Output per year
Research Output per year
Research output per year
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.
Marketing, PhD, Duke University
… → 1997
Psychology, PhD, Sofia University St. Kliment Ohridski
… → 1990
Psychology, BA, Sofia University St. Kliment Ohridski
… → 1986
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Comment/debate › peer-review
Research output: Book/Report › Book
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter