Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.
Education/Academic qualification
Marketing, PhD, Duke University
… → 1997
Psychology, PhD, Sofia University St. Kliment Ohridski
… → 1990
Psychology, BA, Sofia University St. Kliment Ohridski
… → 1986
Research interests
- Brand management
- Consumer behavior
- Customer management
- Marketing strategy
- Pricing and price perception
- Product management
Fingerprint
Dive into the research topics where Alexander Chernev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
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When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality
Chernev, A. & Blair, S., 2020, (Accepted/In press) In: Journal of Consumer Psychology.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Corrigendum to "Choice overload: A conceptual review and meta-analysis" [J Consum Psychol 22 (2015) 333-358] DOI: 10.1016/j.jcps.2014.08.002
Chernev, A., Böckenholt, U. & Goodman, J., Apr 1 2016, In: Journal of Consumer Psychology. 26, 2, p. 312 1 p.Research output: Contribution to journal › Comment/debate › peer-review
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Strategic Brand Management
Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.Research output: Book/Report › Book
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Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
9 Scopus citations -
Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter