Alexander Chernev

  • Source: Scopus
19972020

Research output per year

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Personal profile

Research Interests

Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.

Education/Academic qualification

Marketing, PhD, Duke University

… → 1997

Psychology, PhD, Sofia University St. Kliment Ohridski

… → 1990

Psychology, BA, Sofia University St. Kliment Ohridski

… → 1986

Research interests

  • Brand management
  • Consumer behavior
  • Customer management
  • Marketing strategy
  • Pricing and price perception
  • Product management

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