Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.
Education/Academic qualification
Marketing, PhD, Duke University
… → 1997
Psychology, PhD, Sofia University St. Kliment Ohridski
… → 1990
Psychology, BA, Sofia University St. Kliment Ohridski
… → 1986
Research interests keywords
- Brand management
- Consumer behavior
- Customer management
- Marketing strategy
- Pricing and price perception
- Product management
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products
Chernev, A., Blair, S., Böckenholt, U. & Mishra, H., 2024, (Accepted/In press) In: Journal of Public Policy and Marketing.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality
Chernev, A. & Blair, S., Jul 2021, In: Journal of Consumer Psychology. 31, 3, p. 551-569 19 p.Research output: Contribution to journal › Article › peer-review
44 Scopus citations -
Preface
Martínez-López, F. J., Gázquez-Abad, J. C. & Chernev, A., 2018, In: Springer Proceedings in Business and Economics. p. v-viiResearch output: Contribution to journal › Editorial › peer-review
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Corrigendum to "Choice overload: A conceptual review and meta-analysis" [J Consum Psychol 22 (2015) 333-358] DOI: 10.1016/j.jcps.2014.08.002
Chernev, A., Böckenholt, U. & Goodman, J., Apr 1 2016, In: Journal of Consumer Psychology. 26, 2, p. 312 1 p.Research output: Contribution to journal › Comment/debate › peer-review
3 Scopus citations -
Strategic Brand Management
Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.Research output: Book/Report › Book