Alexander Chernev

  • Source: Scopus

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Personal profile

Research Interests

Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Duke University

… → 1997

Psychology, PhD, Sofia University St. Kliment Ohridski

… → 1990

Psychology, BA, Sofia University St. Kliment Ohridski

… → 1986

Research interests

  • Brand management
  • Consumer behavior
  • Customer management
  • Marketing strategy
  • Pricing and price perception
  • Product management


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