Research Output per year
Personal profile
Research Interests
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies.
Education/Academic qualification
Marketing, PhD, Duke University
… → 1997
Psychology, PhD, Sofia University St. Kliment Ohridski
… → 1990
Psychology, BA, Sofia University St. Kliment Ohridski
… → 1986
Research interests
- Brand management
- Consumer behavior
- Customer management
- Marketing strategy
- Pricing and price perception
- Product management
Fingerprint Dive into the research topics where Alexander Chernev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Corrigendum to "Choice overload: A conceptual review and meta-analysis" [J Consum Psychol 22 (2015) 333-358] DOI: 10.1016/j.jcps.2014.08.002
Chernev, A., Böckenholt, U. & Goodman, J., Apr 1 2016, In : Journal of Consumer Psychology. 26, 2, 1 p.Research output: Contribution to journal › Comment/debate
Strategic Brand Management
Chernev, A. C., 2016, Cerebellium Press, Inc. 216 p.Research output: Book/Report › Book
Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
7
Scopus
citations
Calorie estimation biases in consumer choice
Chernev, A. & Chandon, P., Jul 17 2015, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Taylor and Francis Inc., p. 104-121 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Doing well by doing good: The benevolent halo of corporate social responsibility
Chernev, A. & Blair, S., Jan 21 2015, In : Journal of Consumer Research. 41, 6, p. 1412-1425 14 p.Research output: Contribution to journal › Article
150
Scopus
citations