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Alice M. Tybout

  • 875 Citations
1974 …2019

Research output per year

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Personal profile

Research Interests

Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1975

Consumer Behavior, MA, Ohio State University

… → 1972

Business Administration, BS, Ohio State University

… → 1970

Research interests

  • Brand management
  • Consumer behavior
  • Consumer decision-making

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Research Output

Integrating effects and theory in research and application

Calder, B. J., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Laboratory experimentation in marketing

Lee, A. Y. & Tybout, A. M., Mar 30 2018, Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Publishing Ltd., p. 11-31 21 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Creating and Managing Brands

Tybout, A. M. & Carpenter, G. S., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M., Calder, B. J. & Kotler, P. (eds.). 2nd ed. John Wiley & Sons, p. 112-142 31 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Identifying Market Segments and Selecting Targets

Tybout, A. M. & Grayson, K. A., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 26-55 29 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter