Alice M. Tybout

  • Source: Scopus
1974 …2019

Research activity per year

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Personal profile

Research Interests

Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1975

Consumer Behavior, MA, Ohio State University

… → 1972

Business Administration, BS, Ohio State University

… → 1970

Research interests

  • Brand management
  • Consumer behavior
  • Consumer decision-making

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