Alice M. Tybout

  • 842 Citations
1974 …2019
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Personal profile

Research Interests

Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1975

Consumer Behavior, MA, Ohio State University

… → 1972

Business Administration, BS, Ohio State University

… → 1970

Research interests

  • Brand management
  • Consumer behavior
  • Consumer decision-making

Fingerprint Dive into the research topics where Alice M. Tybout is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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evaluation Social Sciences
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experiment Social Sciences
resources Social Sciences
assimilation Social Sciences
knowledge Social Sciences
Scandal Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1974 2019

Integrating effects and theory in research and application

Calder, B., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research

Creating and Managing Brands

Tybout, A. M. & Carpenter, G. S., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M., Calder, B. J. & Kotler, P. (eds.). 2nd ed. John Wiley & Sons, p. 112-142 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Identifying Market Segments and Selecting Targets

Tybout, A. M. & Grayson, K. A., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 26-55 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Market segments
Competitors
Switching costs
Marketing
Costs

Identifying Market Segments and Selecting Targets

Tybout, A. M., 2010, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter