Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management.
Education/Academic qualification
Marketing, PhD, Northwestern University
… → 1975
Consumer Behavior, MA, Ohio State University
… → 1972
Business Administration, BS, Ohio State University
… → 1970
Research interests keywords
- Brand management
- Consumer behavior
- Consumer decision-making
Fingerprint
Dive into the research topics where Alice M Tybout is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Distinguishing Constructs from Variables in Designing Research
Calder, B. J., Brendl, C. M., Tybout, A. M. & Sternthal, B., Jan 2021, In: Journal of Consumer Psychology. 31, 1, p. 188-208 21 p.Research output: Contribution to journal › Article › peer-review
25 Scopus citations -
Integrating effects and theory in research and application
Calder, B. J., Brendl, C. M. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
9 Scopus citations -
Laboratory experimentation in marketing
Lee, A. Y. & Tybout, A. M., Mar 30 2018, Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Publishing Ltd., p. 11-31 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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What makes a good theory practical?
Calder, B. J. & Tybout, A. M., Dec 2016, In: AMS Review. 6, 3-4, p. 116-124 9 p.Research output: Contribution to journal › Comment/debate › peer-review
11 Scopus citations -
Creating and managing brands
Tybout, A. M. & Carpenter, G. S., Aug 5 2010, Kellogg on Marketing. wiley, p. 112-144 33 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
3 Scopus citations
Datasets
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The development and implementation of a questionnaire to determine consumer wants and needs
Tybout, A. M. (Creator), Koppelman, F. S. (Creator) & Hauser, J. R. (Creator), unknown, 2022
DOI: 10.21985/n2-qz9w-4n31, https://arch.library.northwestern.edu/concern/generic_works/zk51vh24s
Dataset