Alice M. Tybout

  • Source: Scopus
1974 …2021

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Personal profile

Research Interests

Professor Tybout conducts research related to how individuals process, organize, and utilize information to make judgments and choices. Her most recent writings address these issues in the context of scandal management.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1975

Consumer Behavior, MA, Ohio State University

… → 1972

Business Administration, BS, Ohio State University

… → 1970

Research interests

  • Brand management
  • Consumer behavior
  • Consumer decision-making

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