Alice M Tybout

Keyphrases

1. Incongruity 100%
2. Moderating Role 66%
3. Product Category 50%
4. Scandal 50%
5. Product Evaluation 38%
6. Good Theory 33%
7. Temporal Frames 33%
8. New Product Evaluation 33%
9. Brand Extension 33%
10. Spill 33%
11. Bottom of the Pyramid 33%
12. Internal Branding 33%
13. Effect Study 33%
14. Perceived Ease 33%
15. Usage-based Approach 33%
16. Business Schools 33%
17. Inference to the Best Explanation 33%
18. Expert Sources 33%
19. Source Bias 33%
20. Brand Scandal 33%
21. Model Interpretation 33%
22. Moderating Impact 33%
23. Context Effects 33%
24. Philip Kotler 33%
25. Consumer Insights 33%
26. Management Schools 33%
27. Market Segment 33%
28. Message Format 33%
29. Product Innovation 33%
30. Relevant Knowledge 33%
31. Social Media Marketing 33%
32. Source Credibility 33%
33. MBA Programs 33%
34. Cognitive Resources 33%
35. Persuasion Knowledge Model 33%
36. Information Accessibility 33%
37. First Edition 33%
38. Marketing Concept 33%
39. Real-world Problems 25%
40. Variable Effect 22%
41. Congruity 20%
42. Comprehensive Use 16%
43. New Product Launch 16%
44. Event Marketplace 16%
45. Theory Testing 16%
46. External Validity 16%
47. Potential Return 16%
48. Current Customer 16%
49. Theory Study 16%
50. Observed Effects 16%