Alice M. Tybout

  • 892 Citations
1974 …2019

Research output per year

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Research Output

2019

Integrating effects and theory in research and application

Calder, B. J., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2018

Laboratory experimentation in marketing

Lee, A. Y. & Tybout, A. M., Mar 30 2018, Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Publishing Ltd., p. 11-31 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2010

Creating and Managing Brands

Tybout, A. M. & Carpenter, G. S., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M., Calder, B. J. & Kotler, P. (eds.). 2nd ed. John Wiley & Sons, p. 112-142 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Identifying Market Segments and Selecting Targets

Tybout, A. M. & Grayson, K. A., 2010, Kellogg on Marketing. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. Hoboken, NJ: John Wiley & Sons, p. 26-55 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2009

Let the response fit the scandal

Tybout, A. M. & Roehm, M., Dec 1 2009, In : Harvard business review. 87, 12, p. 82-88 7 p.

Research output: Contribution to journalArticle

14 Scopus citations
2008

Managing the Unthinkable: What to Do When a Scandal Hits Your Brand

Tybout, A. M., 2008, Kellogg on Advertising and Media. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

The effect of temporal frame on information considered in new product evaluation: The role of uncertainty

Grant, S. J. & Tybout, A. M., Apr 1 2008, In : Journal of Consumer Research. 34, 6, p. 897-913 17 p.

Research output: Contribution to journalArticle

30 Scopus citations
2006

When will a brand scandal spill over, and how should competitors respond?

Roehm, M. L. & Tybout, A. M., Aug 1 2006, In : Journal of Marketing Research. 43, 3, p. 366-373 8 p.

Research output: Contribution to journalReview article

166 Scopus citations
2005

Brand Extensions

Tybout, A. M., 2005, Kellogg on Branding. John Wiley & Sons, p. 91-103

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

56 Scopus citations

Preface

Tybout, A. M. & Calkins, T., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. xi-xvi 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2002

The moderating role of involvement and differentiation in the evaluation of brand extensions

Maoz, E. & Tybout, A. M., Jan 1 2002, In : Journal of Consumer Psychology. 12, 2, p. 119-131 13 p.

Research output: Contribution to journalArticle

80 Scopus citations

Three questions you need to ask about your brand

Keller, K. L., Sternthal, B. & Tybout, A., Dec 1 2002, In : Harvard business review. 80, 9, p. 80-81 2 p.

Research output: Contribution to journalReview article

79 Scopus citations
2001

Analysis of Variance

Tybout, A., Sternthal, B., Verducci, J., Meyers-Levy, J., Barnes, J., Maxwell, S., Allenby, G., Steenkamp, J. B. & Gupta, S., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 5-35 31 p.

Research output: Contribution to journalArticle

37 Scopus citations

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Continuous and Discrete Variables

Böckenholt, U., Bradlow, E., Hutchinson, W., Neelamegham, R., Malaviya, P., John, D. R., Grayson, K., Verducci, J., Koehly, L., Meyer, R., Tybout, A. & Irwin, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 37-53 17 p.

Research output: Contribution to journalArticle

5 Scopus citations

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1999

A vision of theory, research, and the future of business schools

Calder, B. J. & Tybout, A. M., Jan 1 1999, In : Journal of the Academy of Marketing Science. 27, 3, p. 359-366 8 p.

Research output: Contribution to journalArticle

43 Scopus citations
33 Scopus citations
1997

Context effects at encoding and judgment in consumption settings: The role of cognitive resources

Meyers-Levy, J. & Tybout, A. M., Jun 1997, In : Journal of Consumer Research. 24, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

84 Scopus citations
1996

The moderating role of prior knowledge in schema-based product evaluation

Peracchio, L. A. & Tybout, A. M., Dec 1 1996, In : Journal of Consumer Research. 23, 3, p. 177-192 16 p.

Research output: Contribution to journalArticle

199 Scopus citations
1994

Consumer psychology

Tybout, A. M. & Artz, N., Dec 1 1994, In : Annual review of psychology. 45, 1, p. 131-169 39 p.

Research output: Contribution to journalArticle

61 Scopus citations
1993

The effect of pictorial distance and the viewer's sociability on ad liking

Artz, N., Tybout, A. M. & Kehret-Ward, T., 1993, In : Journal of Consumer Psychology. 2, p. 359-379

Research output: Contribution to journalArticle

4 Scopus citations
1989

Schema Congruity as a Basis for Product Evaluation

Meyers-Levy, J. & Tybout, A. M., Jun 1989, In : Journal of Consumer Research. 16, p. 39-54

Research output: Contribution to journalArticle

1987

What Consumer Research Is…

Calder, B. J. & Tybout, A. M., Jun 1987, In : Journal of Consumer Research. 14, p. 136-140

Research output: Contribution to journalArticle

Beyond External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Jun 1983, In : Journal of Consumer Research. 10, p. 112-114

Research output: Contribution to journalArticle

1982

The Concept of External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Dec 1982, In : Journal of Consumer Research. 9, p. 240-244

Research output: Contribution to journalArticle

1981

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Tybout, A. M. & Hauser, J. R., 1981, In : The Journal of Marketing. 45, p. 82-101

Research output: Contribution to journalArticle

Consumer Oriented Transportation Service Planning: Consumer Analysis and Strategies: Volume 1

Tybout, A. M., 1981, Applications of Management Science: Volume 1. Greenwich, CT: JAI Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Designing Research for Application

Calder, B. J., Phillips, L. W. & Tybout, A. M., Sep 1981, In : Journal of Consumer Research. 8, p. 197-207

Research output: Contribution to journalArticle

Evaluating Public Transportation Programs: The Role of Retrospective Research

Tybout, A. M., 1981, Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980s. American Marketing Association

Research output: Chapter in Book/Report/Conference proceedingChapter

1980

Explaining the Effects of Experience: A Matter of Salience?

Tybout, A. M. & Yalch, R. F., Mar 1980, In : Journal of Consumer Research. 6, p. 406-413

Research output: Contribution to journalArticle

1979

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

1978

Impact of Deals and Deal Retraction on Brand Switching

Dodson, J. A., Tybout, A. M. & Sternthal, B., Feb 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

1975

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Tybout, A. M. & Zaltman, G., May 1975, In : Journal of Marketing Research. 12, p. 234-237

Research output: Contribution to journalArticle

1974

Ethics in Marketing Research: Their Practical Relevance

Tybout, A. M. & Zaltman, G., Nov 1974, In : Journal of Marketing Research. 11, p. 357-368

Research output: Contribution to journalArticle