Alice M. Tybout

  • 896 Citations
1974 …2019

Research output per year

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Article
2009

Let the response fit the scandal

Tybout, A. M. & Roehm, M., Dec 1 2009, In : Harvard business review. 87, 12, p. 82-88 7 p.

Research output: Contribution to journalArticle

14 Scopus citations
2008

The effect of temporal frame on information considered in new product evaluation: The role of uncertainty

Grant, S. J. & Tybout, A. M., Apr 1 2008, In : Journal of Consumer Research. 34, 6, p. 897-913 17 p.

Research output: Contribution to journalArticle

30 Scopus citations
2005

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

56 Scopus citations
2002

The moderating role of involvement and differentiation in the evaluation of brand extensions

Maoz, E. & Tybout, A. M., Jan 1 2002, In : Journal of Consumer Psychology. 12, 2, p. 119-131 13 p.

Research output: Contribution to journalArticle

80 Scopus citations
2001

Analysis of Variance

Tybout, A., Sternthal, B., Verducci, J., Meyers-Levy, J., Barnes, J., Maxwell, S., Allenby, G., Steenkamp, J. B. & Gupta, S., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 5-35 31 p.

Research output: Contribution to journalArticle

37 Scopus citations

Continuous and Discrete Variables

Böckenholt, U., Bradlow, E., Hutchinson, W., Neelamegham, R., Malaviya, P., John, D. R., Grayson, K., Verducci, J., Koehly, L., Meyer, R., Tybout, A. & Irwin, J., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 37-53 17 p.

Research output: Contribution to journalArticle

5 Scopus citations
1999

A vision of theory, research, and the future of business schools

Calder, B. J. & Tybout, A. M., Jan 1 1999, In : Journal of the Academy of Marketing Science. 27, 3, p. 359-366 8 p.

Research output: Contribution to journalArticle

43 Scopus citations
33 Scopus citations
1997

Context effects at encoding and judgment in consumption settings: The role of cognitive resources

Meyers-Levy, J. & Tybout, A. M., Jun 1997, In : Journal of Consumer Research. 24, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

84 Scopus citations
1996

The moderating role of prior knowledge in schema-based product evaluation

Peracchio, L. A. & Tybout, A. M., Dec 1 1996, In : Journal of Consumer Research. 23, 3, p. 177-192 16 p.

Research output: Contribution to journalArticle

200 Scopus citations
1994

Consumer psychology

Tybout, A. M. & Artz, N., Dec 1 1994, In : Annual review of psychology. 45, 1, p. 131-169 39 p.

Research output: Contribution to journalArticle

61 Scopus citations
1993

The effect of pictorial distance and the viewer's sociability on ad liking

Artz, N., Tybout, A. M. & Kehret-Ward, T., 1993, In : Journal of Consumer Psychology. 2, p. 359-379

Research output: Contribution to journalArticle

4 Scopus citations
1989

Schema Congruity as a Basis for Product Evaluation

Meyers-Levy, J. & Tybout, A. M., Jun 1989, In : Journal of Consumer Research. 16, p. 39-54

Research output: Contribution to journalArticle

1987

What Consumer Research Is…

Calder, B. J. & Tybout, A. M., Jun 1987, In : Journal of Consumer Research. 14, p. 136-140

Research output: Contribution to journalArticle

Beyond External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Jun 1983, In : Journal of Consumer Research. 10, p. 112-114

Research output: Contribution to journalArticle

1982

The Concept of External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Dec 1982, In : Journal of Consumer Research. 9, p. 240-244

Research output: Contribution to journalArticle

1981

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Tybout, A. M. & Hauser, J. R., 1981, In : The Journal of Marketing. 45, p. 82-101

Research output: Contribution to journalArticle

Designing Research for Application

Calder, B. J., Phillips, L. W. & Tybout, A. M., Sep 1981, In : Journal of Consumer Research. 8, p. 197-207

Research output: Contribution to journalArticle

1980

Explaining the Effects of Experience: A Matter of Salience?

Tybout, A. M. & Yalch, R. F., Mar 1980, In : Journal of Consumer Research. 6, p. 406-413

Research output: Contribution to journalArticle

1979

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

1978

Impact of Deals and Deal Retraction on Brand Switching

Dodson, J. A., Tybout, A. M. & Sternthal, B., Feb 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

1975

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Tybout, A. M. & Zaltman, G., May 1975, In : Journal of Marketing Research. 12, p. 234-237

Research output: Contribution to journalArticle

1974

Ethics in Marketing Research: Their Practical Relevance

Tybout, A. M. & Zaltman, G., Nov 1974, In : Journal of Marketing Research. 11, p. 357-368

Research output: Contribution to journalArticle