Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Lee is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, University of Toronto
… → 1995
Economics, MPhil, The University of Hong Kong
… → 1990
Marketing and Travel industry Management, BBA, University of Hawai'i at Mānoa
… → 1981
Research interests keywords
- Advertising
- Consumer behavior
- Consumer decision-making
- International marketing
- Marketing management
- Marketing research
- Nonprofit marketing
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Emotion and motion: Toward emotion recognition based on standing and walking
Riemer, H., Joseph, J. V., Lee, A. Y. & Riemer, R., Sep 2023, In: PloS one. 18, 9 SEPTEMBER, e0290564.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition
Lee, A. Y. & Shriner, K. A., Jan 2022, In: Journal of the Association for Consumer Research. 7, 1, p. 1-7 7 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Regulatory Fit Intensifies Moral Predispositions
Achar, C. & Lee, A. Y., 2022, In: Journal of personality and social psychology. 123, 3, p. 481-502 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis
Lee, A. Y., Wang, J., Böckenholt, U., Lee, L., Ohme, R., Reykowska, D. & Yeung, C., Apr 2022, In: Journal of the Association for Consumer Research. 7, 2, p. 222-234 13 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
A view from inside: Insights on consumer behavior during a global pandemic
Shriner, K. A. & Lee, A. Y., Jan 2021, In: Journal of the Association for Consumer Research. 6, 1, p. 142-148 7 p.Research output: Contribution to journal › Comment/debate › peer-review
13 Scopus citations