Angela Y Lee

  • Source: Scopus
1994 …2020

Research output per year

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Personal profile

Research Interests

Professor Lee is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice.

Education/Academic qualification

Marketing, PhD, University of Toronto

… → 1995

Economics, MPhil, The University of Hong Kong

… → 1990

Marketing and Travel industry Management, BBA, University of Hawai'i at Mānoa

… → 1981

Research interests

  • Advertising
  • Consumer behavior
  • Consumer decision-making
  • International marketing
  • Marketing management
  • Marketing research
  • Nonprofit marketing

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