Angela Y Lee

  • 4746 Citations
1994 …2020

Research output per year

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Personal profile

Research Interests

Professor Lee is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice.

Education/Academic qualification

Marketing, PhD, University of Toronto

… → 1995

Economics, MPhil, The University of Hong Kong

… → 1990

Marketing and Travel industry Management, BBA, University of Hawaii at Mānoa

… → 1981

Research interests

  • Advertising
  • Consumer behavior
  • Consumer decision-making
  • International marketing
  • Marketing management
  • Marketing research
  • Nonprofit marketing

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Research Output

Psychological insights underlying decreased benzodiazepine prescribing

Lee, A. Y., Jan 2020, In : Journal of Psychosocial Nursing and Mental Health Services. 58, 1, p. 50-51 2 p.

Research output: Contribution to journalComment/debate

Open Access
1 Scopus citations

Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level

Sun, J., Keh, H. T. & Lee, A. Y., Mar 2019, In : International Journal of Research in Marketing. 36, 1, p. 151-168 18 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    Laboratory experimentation in marketing

    Lee, A. Y. & Tybout, A. M., Mar 30 2018, Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support. Edward Elgar Publishing Ltd., p. 11-31 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Culture and Medical Decision Making: Healthcare Consumer Perspectives in Japan and the United States

    Alden, D. L., Friend, J. M., Lee, A. Y., de Vries, M., Osawa, R. & Chen, Q., Dec 1 2015, In : Health Psychology. 34, 12, p. 1133-1144 12 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations