Angela Y Lee

  • Source: Scopus
1994 …2021

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Personal profile

Research Interests

Professor Lee is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, University of Toronto

… → 1995

Economics, MPhil, The University of Hong Kong

… → 1990

Marketing and Travel industry Management, BBA, University of Hawai'i at Mānoa

… → 1981

Research interests

  • Advertising
  • Consumer behavior
  • Consumer decision-making
  • International marketing
  • Marketing management
  • Marketing research
  • Nonprofit marketing


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