Research Output per year
Personal profile
Research Interests
Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and predicts the impact of a proposed ban on e-cigarette TV advertising. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.
Education/Academic qualification
Economics, MA, Stanford University
… → 2016
Marketing, PhD, Stanford University
… → 2016
Economics, Mathematics, and Hispanic Studies, BA, University of Pennsylvania
… → 2009
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Network
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Research Output
- 7 Citations
- 2 Article
Advertising and demand for addictive goods: The effects of e-cigarette advertising
Tuchman, A. E., Jan 1 2019, In : Marketing Science. 38, 6, p. 994-1022 29 p.Research output: Contribution to journal › Article
2
Scopus
citations
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, A. E., Nair, H. S. & Gardete, P. M., Jun 1 2018, In : Quantitative Marketing and Economics. 16, 2, p. 111-174 64 p.Research output: Contribution to journal › Article
5
Scopus
citations