Anna Elizabeth Tuchman

  • 7 Citations
20182019

Research output per year

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Personal profile

Research Interests

Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and predicts the impact of a proposed ban on e-cigarette TV advertising. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.

Education/Academic qualification

Economics, MA, Stanford University

… → 2016

Marketing, PhD, Stanford University

… → 2016

Economics, Mathematics, and Hispanic Studies, BA, University of Pennsylvania

… → 2009

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Research Output

  • 7 Citations
  • 2 Article

Advertising and demand for addictive goods: The effects of e-cigarette advertising

Tuchman, A. E., Jan 1 2019, In : Marketing Science. 38, 6, p. 994-1022 29 p.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    Television ad-skipping, consumption complementarities and the consumer demand for advertising

    Tuchman, A. E., Nair, H. S. & Gardete, P. M., Jun 1 2018, In : Quantitative Marketing and Economics. 16, 2, p. 111-174 64 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations