Anna Elizabeth Tuchman

  • 7 Citations
20182019

Research output per year

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Research Output

  • 7 Citations
  • 2 Article
2019

Advertising and demand for addictive goods: The effects of e-cigarette advertising

Tuchman, A. E., Jan 1 2019, In : Marketing Science. 38, 6, p. 994-1022 29 p.

Research output: Contribution to journalArticle

2 Scopus citations
2018

Television ad-skipping, consumption complementarities and the consumer demand for advertising

Tuchman, A. E., Nair, H. S. & Gardete, P. M., Jun 1 2018, In : Quantitative Marketing and Economics. 16, 2, p. 111-174 64 p.

Research output: Contribution to journalArticle

5 Scopus citations