Anna Tuchman

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20182023

Research activity per year

Personal profile

Research Interests

Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and predicts the impact of a proposed ban on e-cigarette TV advertising. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.

Education/Academic qualification

Economics, MA, Stanford University

… → 2016

Marketing, PhD, Stanford University

… → 2016

Economics, Mathematics, and Hispanic Studies, BA, University of Pennsylvania

… → 2009

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