Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Labroo's research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. In particular, her expertise is in understanding how people's feelings impact such judgments and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity.
Education/Academic qualification
Marketing, PhD, Cornell University
… → 2004
MBA, Indian Institute of Management Ahmedabad
Economics, BA, St. Stephen's College, India
Research interests keywords
- Consumer decision-making
- Prosocial behavior
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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JCP: The next mile
Wooten, D. B., Bagchi, R. & Labroo, A., Jan 2024, In: Journal of Consumer Psychology. 34, 1, p. 3-5 3 p.Research output: Contribution to journal › Editorial › peer-review
Open Access1 Scopus citations -
Reaching for rigor and relevance: better marketing research for a better world
Madan, S., Johar, G. V., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L. K., Labroo, A. A., Liu, P. J., Lynch, J. G., Mazar, N., Mead, N. L., Mittal, V., Moorman, C., Norton, M. I., Roberts, J., Soman, D., Viswanathan, M. & White, K., Mar 2023, In: Marketing Letters. 34, 1, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
Open Access11 Scopus citations -
Commentaries on “An intervention-based abductive approach to generating testable theory”
Kardes, F., Fischer, E., Spiller, S., Labroo, A., Bublitz, M., Peracchio, L. & Huber, J., Jan 2022, In: Journal of Consumer Psychology. 32, 1, p. 194-207 14 p.Research output: Contribution to journal › Review article › peer-review
2 Scopus citations -
Editorial: Perspectives on Psychological Science—A Key Journal to Foster the Quality of Research
Fiedler, K., Galesic, M., Garcia-Marques, L., Labroo, A., Lowrey, T. M., Morey, R. D. & Pleskac, T. J., Jan 2022, In: Perspectives on Psychological Science. 17, 1, p. 3-5 3 p.Research output: Contribution to journal › Editorial › peer-review
Open Access -
Introducing Marketing Letters’ data policy
Labroo, A. A., Mizik, N. & Winer, R., 2022, (Accepted/In press) In: Marketing Letters.Research output: Contribution to journal › Article › peer-review
4 Scopus citations