• Source: Scopus
20032020

Research activity per year

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Personal profile

Research Interests

Dr. Labroo's research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. In particular, her expertise is in understanding how people's feelings impact such judgments and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity.

Education/Academic qualification

Marketing, PhD, Cornell University

… → 2004

MBA, Indian Institute of Management Ahmedabad

Economics, BA, St. Stephen's College, India

Research interests

  • Consumer decision-making
  • Prosocial behavior

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