• Source: Scopus

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Dr. Labroo's research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. In particular, her expertise is in understanding how people's feelings impact such judgments and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity.

Education/Academic qualification

Marketing, PhD, Cornell University

… → 2004

MBA, Indian Institute of Management Ahmedabad

Economics, BA, St. Stephen's College, India

Research interests

  • Consumer decision-making
  • Prosocial behavior


Dive into the research topics where Aparna A. Labroo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or