• 1453 Citations

Research output per year

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Personal profile

Research Interests

Dr. Labroo's research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. In particular, her expertise is in understanding how people's feelings impact such judgments and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity.

Education/Academic qualification

Marketing, PhD, Cornell University

… → 2004

MBA, Indian Institute of Management Ahmedabad

Economics, BA, St. Stephen's College, India

Research interests

  • Consumer decision-making
  • Prosocial behavior

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Research Output

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice

Dong, P., Huang, X. I. & Labroo, A. A., Jan 1 2019, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking

    Main, K. J., Aghakhani, H., Labroo, A. & Greidanus, N. S., Jan 1 2018, (Accepted/In press) In : Journal of Creative Behavior.

    Research output: Contribution to journalArticle

  • Feeling disconnected from others: The effects of ambient darkness on hedonic choice

    Huang, X. I., Dong, P. & Labroo, A. A., Mar 2018, In : International Journal of Research in Marketing. 35, 1, p. 144-153 10 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    A tutorial in consumer research: Knowledge creation and knowledge appreciation in deductive-conceptual consumer research

    Janiszewski, C., Labroo, A. & Rucker, D., Jan 1 2016, In : Journal of Consumer Research. 43, 2, p. 200-209 10 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations