Grants per year
Personal profile
Research Interests
Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.
Education/Academic qualification
Marketing, PhD, Northwestern University
… → 2008
Economics and Philosophy, BA, Northwestern University
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Grants
- 1 Finished
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Energizing Media Coverage of Energy Issues
Foerstner, A. (PD/PI), Humphreys, A. (PD/PI) & Shearer, E. (PD/PI)
3/1/12 → 8/31/13
Project: Research project
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Lost and Found in Translation: How Firms Use Anisomorphism to Manage the Institutional Complexity of CSR
Corciolani, M., Giuliani, E., Humphreys, A., Nieri, F., Tuan, A. & Zajac, E. J., Mar 2024, In: Journal of Management Studies. 61, 2, p. 413-444 32 p.Research output: Contribution to journal › Article › peer-review
Open Access11 Scopus citations -
Correction to: Marketing insights from text analysis (Marketing Letters, (2022), 33, 3, (365-377), 10.1007/s11002-022-09635-6)
Berger, J., Packard, G., Boghrati, R., Hsu, M., Humphreys, A., Luangrath, A., Moore, S., Nave, G., Olivola, C. & Rocklage, M., Sep 2022, In: Marketing Letters. 33, 3, p. 379 1 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
IF IT’S FAMOUS, IT MUST BE GOOD: The social construction of brand value in the US wine market
Carpenter, G. S. & Humphreys, A., Jan 1 2022, The Routledge Handbook of Wine and Culture. Taylor and Francis, p. 372-381 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations -
Marketing insights from text analysis
Berger, J., Packard, G., Boghrati, R., Hsu, M., Humphreys, A., Luangrath, A., Moore, S., Nave, G., Olivola, C. & Rocklage, M., Sep 2022, In: Marketing Letters. 33, 3, p. 365-377 13 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
Pamuksuz, U., Yun, J. T. & Humphreys, A., Nov 2021, In: Journal of Interactive Marketing. 56, p. 55-69 15 p.Research output: Contribution to journal › Article › peer-review
18 Scopus citations
Datasets
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Writing for Impact in Service Research
Gonsalves, C. (Creator), Ludwig, S. (Creator), de Ruyter, K. (Creator) & Humphreys, A. (Creator), SAGE Journals, 2021
DOI: 10.25384/sage.c.5487593.v1, https://sage.figshare.com/collections/Writing_for_Impact_in_Service_Research/5487593/1
Dataset