Ashlee Humphreys

  • 439 Citations
20062018
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Personal profile

Research Interests

Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 2008

Economics and Philosophy, BA, Northwestern University

Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

consumer research Social Sciences
gambling Social Sciences
legitimacy Social Sciences
text analysis Social Sciences
legitimation Social Sciences
discourse Social Sciences
semiotics Social Sciences
disaster Social Sciences

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Grants 2012 2013

Research Output 2006 2018

24 Citations (Scopus)

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis
linguistics
news
Internet
1 Citation (Scopus)

Status Games: Market driving through social influence in the U.S. Wine industry

Humphreys, A. & Carpenter, G., Sep 1 2018, In : Journal of marketing. 82, 5, p. 141-159 19 p.

Research output: Contribution to journalArticle

Wine industry
Market games
Social influence
Retailers
Consumer preferences

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Humphreys, A., Chaney, D. & Slimane, K. B., Sep 1 2017, In : Thunderbird International Business Review. 59, 5, p. 613-622 10 p.

Research output: Contribution to journalArticle

market
institutionalism
marketing
stakeholder
firm
3 Citations (Scopus)

Megamarketing expanded by neo-institutional theory

Chaney, D., Ben Slimane, K. & Humphreys, A., Sep 18 2016, In : Journal of Strategic Marketing. 24, 6, p. 470-483 14 p.

Research output: Contribution to journalArticle

Neo-institutional theory
Institutional structure
Institutional work
Marketing
Marketing strategy
Consumer satisfaction
Consumer attitudes
Journalism
Online marketing
Consumer perceptions