Grants per year
Personal profile
Research Interests
Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.
Education/Academic qualification
Marketing, PhD, Northwestern University
… → 2008
Economics and Philosophy, BA, Northwestern University
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Grants
- 1 Finished
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Energizing Media Coverage of Energy Issues
Foerstner, A., Humphreys, A. & Shearer, E.
3/1/12 → 8/31/13
Project: Research project
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Correction to: Marketing insights from text analysis (Marketing Letters, (2022), 10.1007/s11002-022-09635-6)
Berger, J., Packard, G., Boghrati, R., Hsu, M., Humphreys, A., Luangrath, A., Moore, S., Nave, G., Olivola, C. & Rocklage, M., 2022, (Accepted/In press) In: Marketing Letters.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
IF IT’S FAMOUS, IT MUST BE GOOD: The social construction of brand value in the US wine market
Carpenter, G. S. & Humphreys, A., Jan 1 2022, The Routledge Handbook of Wine and Culture. Taylor and Francis, p. 372-381 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Lost and Found in Translation: How Firms Use Anisomorphism to Manage the Institutional Complexity of CSR
Corciolani, M., Giuliani, E., Humphreys, A., Nieri, F., Tuan, A. & Zajac, E. J., 2022, (Accepted/In press) In: Journal of Management Studies.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Wisdom from words: marketing insights from text
Berger, J., Packard, G., Boghrati, R., Hsu, M., Humphreys, A., Luangrath, A., Moore, S., Nave, G., Olivola, C. & Rocklage, M., Sep 2022, In: Marketing Letters.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
Pamuksuz, U., Yun, J. T. & Humphreys, A., Nov 2021, In: Journal of Interactive Marketing. 56, p. 55-69 15 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations
Datasets
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Writing for Impact in Service Research
Gonsalves, C. (Creator), Ludwig, S. (Creator), de Ruyter, K. (Creator) & Humphreys, A. (Creator), SAGE Journals, 2021
DOI: 10.25384/sage.c.5487593.v1, https://sage.figshare.com/collections/Writing_for_Impact_in_Service_Research/5487593/1
Dataset