Ashlee Humphreys

  • 651 Citations

Research output per year

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Personal profile

Research Interests

Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 2008

Economics and Philosophy, BA, Northwestern University

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Research Output

  • Uniting the Tribes: Using Text for Marketing Insight

    Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O. & Schweidel, D. A., Jan 1 2020, In : Journal of marketing. 84, 1, p. 1-25 25 p.

    Research output: Contribution to journalArticle

  • 15 Scopus citations

    Bringing institutional theory to marketing: Taking stock and future research directions

    Ben Slimane, K., Chaney, D., Humphreys, A. & Leca, B., Dec 2019, In : Journal of Business Research. 105, p. 389-394 6 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Automated text analysis for consumer research

    Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

    Research output: Contribution to journalArticle

  • 83 Scopus citations