Ashlee Humphreys

  • 475 Citations
If you made any changes in Pure, your changes will be visible here soon.

Personal profile

Research Interests

Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 2008

Economics and Philosophy, BA, Northwestern University

Fingerprint Dive into the research topics where Ashlee Humphreys is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

consumer research Social Sciences
gambling Social Sciences
legitimacy Social Sciences
text analysis Social Sciences
legitimation Social Sciences
discourse Social Sciences
semiotics Social Sciences
disaster Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Grants 2012 2013

Research Output 2006 2019

Uniting the Tribes: Using Text for Marketing Insight

Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O. & Schweidel, D. A., Jan 1 2019, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

Text analysis
Textual analysis
35 Citations (Scopus)

Automated text analysis for consumer research

Humphreys, A. & Wang, R. J. H., Apr 1 2018, In : Journal of Consumer Research. 44, 6, p. 1274-1306 33 p.

Research output: Contribution to journalArticle

consumer research
text analysis
2 Citations (Scopus)

Status Games: Market driving through social influence in the U.S. Wine industry

Humphreys, A. & Carpenter, G., Sep 1 2018, In : Journal of marketing. 82, 5, p. 141-159 19 p.

Research output: Contribution to journalArticle

Wine industry
Market games
Social influence
Consumer preferences

Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions

Humphreys, A., Chaney, D. & Slimane, K. B., Sep 1 2017, In : Thunderbird International Business Review. 59, 5, p. 613-622 10 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Megamarketing expanded by neo-institutional theory

Chaney, D., Ben Slimane, K. & Humphreys, A., Sep 18 2016, In : Journal of Strategic Marketing. 24, 6, p. 470-483 14 p.

Research output: Contribution to journalArticle

Neo-institutional theory
Institutional structure
Institutional work
Marketing strategy