Ata Jami

  • 25 Citations

Research output per year

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Personal profile

Research Interests

Professor Jami's research focuses on consumers’ judgement and decision-making specifically examining how contextual cues of consumption settings and consumers' sensory system affect their perceptions, judgments, and behaviors. His research addresses these domains in various contexts, using both laboratory and field data.

Education/Academic qualification

Marketing, PhD, The University of Utah

… → 2012

MBA, University of Malaya

… → 2006

Industrial Engineering, BS, Sharif University of Technology

… → 2003

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Research Output

  • 25 Citations
  • 4 Article

Having control over and above situations: The influence of elevated viewpoints on risk taking

Jami, A., Apr 2019, In : Journal of Marketing Research. 56, 2, p. 230-244 15 p.

Research output: Contribution to journalArticle

  • Everything we do, you do: The licensing effect of prosocial marketing messages on consumer behavior

    Kouchaki, M. & Jami, A., Jan 2018, In : Management Science. 64, 1, p. 102-111 10 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences

    Jami, A. & Mishra, H., Jan 1 2014, In : Journal of Behavioral Decision Making. 27, 4, p. 301-315 15 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Consumption patterns and silver marketing: An analysis of older consumers in Malaysia

    Sim Ong, F., Kitchen, J. P. & Jami, A., Oct 24 2008, In : Marketing Intelligence & Planning. 26, 7, p. 682-698 17 p.

    Research output: Contribution to journalArticle

  • 18 Scopus citations