Blakeley McShane

  • Source: Scopus

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Personal profile

Research Interests

Professor McShane has developed and applied statistical methodology to topics ranging from optimizing internet ad-serving algorithms to forecasting home runs in baseball. His specific research interests include Bayesian hierarchical modeling, statistical learning, and generalized Markov models. More generally, he seeks to develop statistical methods to accommodate the rich and varied data structures encountered in business problems and to use these methods to glean insight about individual behavior so as to test and supplement existing theories.

Education/Academic qualification

Statistics, PhD, The Wharton School, University of Pennsylvania

… → 2010

Statistics, MA, The Wharton School, University of Pennsylvania

… → 2010

Economics, BS, The Wharton School, University of Pennsylvania

… → 2003

Mathematics, MA, University of Pennsylvania

… → 2003

Mathematics, BA, University of Pennsylvania

… → 2003

Research interests

  • Bayesian modeling
  • Data analysis
  • Database marketing
  • Marketing research


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