Bobby Calder

  • Source: Scopus
1969 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Professor Calder's research focuses on the analysis of consumer behavior, media consumption, and marketing strategy. His work has covered the health care, food, electronics, and financial services industries.

Education/Academic qualification

Social Psychology; Minor Field: Psychometrics, MA, University of North Carolina at Chapel Hill

… → 1970

Social Psychology; Minor Field: Psychometrics, PhD, University of North Carolina at Chapel Hill

… → 1970

Psychology; Minor Field: Economics, AB, University of North Carolina at Chapel Hill

… → 1966

Research interests

  • Advertising
  • Arts marketing
  • Brand management
  • Consumer behavior
  • Marketing research
  • Marketing strategy
  • Mass communications
  • Newspaper management
  • Strategy

Fingerprint

Dive into the research topics where Bobby Calder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
If you made any changes in Pure these will be visible here soon.