Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Calder's research focuses on the analysis of consumer behavior, media consumption, and marketing strategy. His work has covered the health care, food, electronics, and financial services industries.
Education/Academic qualification
Social Psychology; Minor Field: Psychometrics, MA, University of North Carolina at Chapel Hill
… → 1970
Social Psychology; Minor Field: Psychometrics, PhD, Thesis: "Cognitive Constraints and Attitudes", University of North Carolina at Chapel Hill
… → 1970
Psychology; Minor Field: Economics, AB, University of North Carolina at Chapel Hill
… → 1966
Research interests keywords
- Advertising
- Arts marketing
- Brand management
- Consumer behavior
- Marketing research
- Marketing strategy
- Mass communications
- Newspaper management
- Strategy
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Integrating the customer equity and brand equity approaches to the financial value of marketing
Calder, B. J., Malthouse, E. C. & Omatoi, J., 2024, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales”
Katsikeas, C. S., Madan, S., Brendl, C. M., Calder, B. J., Lehmann, D. R., Baumgartner, H., Weijters, B., Wang, M., Huang, C. & Huber, J., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 244-258 15 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
Using theoretical frameworks in behavioral research
Calder, B. J., He, S. & Sternthal, B., Jun 2023, In: Journal of Business Research. 161, 113758.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Customer interaction strategy, brand purpose and brand communities
Calder, B. J., Jul 8 2022, In: Journal of Service Management. 33, 4-5, p. 747-757 11 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
Not all clicks are equal: detecting engagement with digital content
Zhou, Y., Calder, B. J., Malthouse, E. C. & Hessary, Y. K., 2022, In: Journal of Media Business Studies. 19, 2, p. 90-107 18 p.Research output: Contribution to journal › Article › peer-review
18 Scopus citations