Bobby Calder

  • 1927 Citations
1969 …2019
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Personal profile

Research Interests

Professor Calder's research focuses on the analysis of consumer behavior, media consumption, and marketing strategy. His work has covered the health care, food, electronics, and financial services industries.

Education/Academic qualification

Social Psychology; Minor Field: Psychometrics, MA, University of North Carolina at Chapel Hill

… → 1970

Social Psychology; Minor Field: Psychometrics, PhD, University of North Carolina at Chapel Hill

… → 1970

Psychology; Minor Field: Economics, AB, University of North Carolina at Chapel Hill

… → 1966

Research interests

  • Advertising
  • Arts marketing
  • Brand management
  • Consumer behavior
  • Marketing research
  • Marketing strategy
  • Mass communications
  • Newspaper management
  • Strategy

Fingerprint Dive into the research topics where Bobby Calder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Prospective Payment System Medicine & Life Sciences
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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1969 2019

5 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees

Integrating effects and theory in research and application

Calder, B., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
2 Citations (Scopus)

From advertising to engagement

Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Qualitative consumer research on acceptance of long-acting pre-exposure prophylaxis products among men having sex with men and medical practitioners in the United States

Calder, B., Schieffer, R. J., Bryndza Tfaily, E., D'Aquila, R. T., Greene, G. J., Carballo-Diéguez, A., Giguere, R., Kiser, P. & Hope, T. J., Oct 1 2018, In : AIDS research and human retroviruses. 34, 10, p. 849-856 8 p.

Research output: Contribution to journalArticle

Qualitative Research
San Francisco
Marketing
Focus Groups
Research