Bobby Calder

  • 1892 Citations
1969 …2019
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Research Output 1969 2019

2019
5 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees

Integrating effects and theory in research and application

Calder, B., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
2018
2 Citations (Scopus)

From advertising to engagement

Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Qualitative consumer research on acceptance of long-acting pre-exposure prophylaxis products among men having sex with men and medical practitioners in the United States

Calder, B., Schieffer, R. J., Bryndza Tfaily, E., D'Aquila, R. T., Greene, G. J., Carballo-Diéguez, A., Giguere, R., Kiser, P. & Hope, T. J., Oct 1 2018, In : AIDS research and human retroviruses. 34, 10, p. 849-856 8 p.

Research output: Contribution to journalArticle

Qualitative Research
San Francisco
Marketing
Focus Groups
Research
2017
1 Citation (Scopus)

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

Avoidance Learning
Reward
Task Performance and Analysis
Noise
Psychological Signal Detection
7 Citations (Scopus)

Creating stronger brands through consumer experience and engagement

Calder, B., Hollebeek, L. D. & Malthouse, E. C., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer experience
2016
24 Citations (Scopus)

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B., Malthouse, E. C. & Maslowska, E., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Contribution to journalComment/debate

Research directions
Marketing
Social innovation

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

36 Citations (Scopus)

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B., Kim, S. J. & Vandenbosch, M., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Contribution to journalArticle

User-generated content
Purchase behavior
Social media
Elaboration
Personal goals
39 Citations (Scopus)
Consumer behavior
consumption behavior
Television
Marketing
television
2015
3 Citations (Scopus)

Age-related striatal BOLD changes without changes in behavioral loss aversion

Viswanathan, V., Lee, S., Gilman, J. M., Kim, B. W., Lee, N., Chamberlain, L., Livengood, S. L., Raman, K., Lee, M. J., Kuster, J., Stern, D. B., Calder, B., Mulhern, F. J., Blood, A. J. & Breiter, H. C., Apr 30 2015, In : Frontiers in Human Neuroscience. 9, APR, p. 1-12 12 p., 176.

Research output: Contribution to journalArticle

Corpus Striatum
Nucleus Accumbens
Reward
Magnetic Resonance Imaging
Brain
16 Citations (Scopus)

Redefining neuromarketing as an integrated science of influence

Breiter, H. C., Block, M. P., Blood, A. J., Calder, B., Chamberlain, L., Lee, N., Livengood, S., Mulhern, F. J., Raman, K., Schultz, D. E., Stern, D. B., Viswanathan, V. & Zhang, F. Z., Feb 1 2015, In : Frontiers in Human Neuroscience. 8, p. 1-7 7 p., 1073.

Research output: Contribution to journalArticle

Marketing
Technology
Reward
Neuroimaging
Cognition
2014
14 Citations (Scopus)

The relationship between self-report of depression and media usage

Block, M. P., Stern, D. B., Raman, K., Lee, S., Carey, J., Humphreys, A., Mulhern, F. J., Calder, B., Schultz, D. E., Rudick, C. N., Blood, A. J. & Breiter, H. C., Sep 12 2014, In : Frontiers in Human Neuroscience. 8, p. 1-10 10 p., 712.

Research output: Contribution to journalArticle

Self Report
Depression
Television
Social Media
Internet
2013

Branding and the psychology of consumer behavior

Calder, B., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychology
Marketing
Consumer Behavior
2012
18 Citations (Scopus)

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B., Dec 1 2012, In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Contribution to journalArticle

readership
news
experience
3 Citations (Scopus)

The gap between the vision for marketing and reality

Kotler, P., Calder, B., Malthouse, E. C. & Korsten, P. J., Sep 1 2012, In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Contribution to journalArticle

Marketing
2011

Customer Relationship Management

Malthouse, E. & Calder, B., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1. p. 44-53 10 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Packaging and Brand Design

Dupuis, S. & Calder, B. J., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 4. p. 147-50 4 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

2010

Brand-Led Innovation

Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347

Research output: Chapter in Book/Report/Conference proceedingChapter

64 Citations (Scopus)

Engagement with online media

Mersey, R. D., Malthouse, E. C. & Calder, B., Jan 1 2010, In : Journal of Media Business Studies. 7, 2, p. 39-56 18 p.

Research output: Contribution to journalArticle

online media
news
Industry
readership
academy
Marketing
New issues
Consumer segmentation
Product innovation
Positioning

Marketing Research and Understanding Consumers

Calder, B., 2010, Kellogg on Marketing. wiley, p. 56-72

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing to Consumers at the Bottom of the Pyramid

Calder, B., 2010, Kellogg on Marketing. wiley, p. 287-306

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Concepts

Calder, B., 2010, Medill on Media Engagement. Hampton Press, p. 21-30

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Citations (Scopus)

Media Placement versus Advertising Execution

Malthouse, E. C. & Calder, B. J., 2010, In : International Journal of Marketing Research. 52, 2, p. 217-230 14 p.

Research output: Contribution to journalArticle

Placement
Factors
Evaluation
Relative importance
9 Citations (Scopus)

Media Placement Versus Advertising Execution: Cutting Edge International Research

Malthouse, E. C. & Calder, B., 2010, EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). Gabler

Research output: Chapter in Book/Report/Conference proceedingChapter

Mexico

Delgado, M. & Calder, B., Dec 8 2010, Latin American Business Cultures. Palgrave Macmillan, p. 163-190 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Mexico

Writing a Brand Positioning Statement and Translating It into Brand Design

Calder, B., 2010, Kellogg on Marketing. wiley, p. 92-111

Research output: Chapter in Book/Report/Conference proceedingChapter

2009
326 Citations (Scopus)

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B., Malthouse, E. C. & Schaedel, U., Nov 1 2009, In : Journal of Interactive Marketing. 23, 4, p. 321-331 11 p.

Research output: Contribution to journalArticle

Experimental study
Advertising effectiveness
Experiment
Measurement scales
Web sites

Leveraging Media-Advertising Experiential Congruence

Malthouse, E. C. & Calder, B. J., 2009, Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement

Calder, B. & Malthouse, E. C., 2009, Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292

Research output: Chapter in Book/Report/Conference proceedingChapter

45 Citations (Scopus)

Media engagement and advertising: Transportation, matching, transference and intrusion

Wang, J. & Calder, B., Jul 1 2009, In : Journal of Consumer Psychology. 19, 3, p. 546-555 10 p.

Research output: Contribution to journalArticle

Transference
Television
Advertising effectiveness
Consumer response
2008
1 Citation (Scopus)

Communication with Customers

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253

Research output: Chapter in Book/Report/Conference proceedingChapter

Kellogg on Advertising and Media

Calder, B. J., 2008, John Wiley & Sons.

Research output: Book/ReportBook

Media Brands and Consumer Experiences

Calder, B., 2008, Media Brands and Branding. Sweden: Jonkoping International Business School, p. 89-94

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement and Advertising Effectiveness

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 1-36

Research output: Chapter in Book/Report/Conference proceedingChapter

The Integration of Advertising and Media Content: Ethical and Practical Considerations

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 266-281

Research output: Chapter in Book/Report/Conference proceedingChapter

Translating Experience into Engagement

Calder, B. & Malthouse, E. C., 2008, Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2007

Media Engagement and Integrated Marketing

Malthouse, E. & Calder, B. J., 2007, In : Nikkei Journal of Advertising. p. 3-7

Research output: Contribution to journalArticle

41 Citations (Scopus)

The effects of media context experiences on advertising effectiveness

Malthouse, E. C., Calder, B. & Tamhane, A. C., Sep 1 2007, In : Journal of Advertising. 36, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

advertising effectiveness
magazine
Marketing
experience
Advertising effectiveness

The Future of Online Advertising

Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Personally Relevant Future

Calder, B., 2007, The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. John Wiley & Sons, p. 182-184

Research output: Chapter in Book/Report/Conference proceedingChapter

2006
6 Citations (Scopus)
readership
newspaper
Education
market
newspaper market
92 Citations (Scopus)

Media transportation and advertising

Wang, J. & Calder, B., Sep 1 2006, In : Journal of Consumer Research. 33, 2, p. 151-162 12 p.

Research output: Contribution to journalArticle

narrative
human being
experience
Ads
Person
2005

Designing Brands

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 27-39

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated Marketing and Customization

Malthouse, E. C., Calder, B. J. & Kobayashi, Y., Mar 2005, In : Aoyama Journal of Business. 39, p. 27-47

Research output: Contribution to journalArticle

42 Citations (Scopus)

Managing media and advertising change with integrated marketing

Calder, B. J. & Malthouse, E. C., Dec 1 2005, In : Journal of Advertising Research. 45, 4, p. 356-361 6 p.

Research output: Contribution to journalReview article

Marketing
marketing
Point contacts
contact
Integrated marketing

Mexico

Calder, B., 2005, Latin American Business Cultures. Prentice Hall, p. 163-190

Research output: Chapter in Book/Report/Conference proceedingChapter