Bobby Calder

  • 1892 Citations
1969 …2019
If you made any changes in Pure, your changes will be visible here soon.

Research Output 1969 2019

Filter
Book
2010
Marketing
New issues
Consumer segmentation
Product innovation
Positioning
2008

Kellogg on Advertising and Media

Calder, B. J., 2008, John Wiley & Sons.

Research output: Book/ReportBook

2003

Kellogg on Integrated Marketing

Iacobucci, D. & Calder, B., 2003, John Wiley & Sons.

Research output: Book/ReportBook

1982

Attitudes Toward Death and Funerals

Calder, B. J. & Marks, A. S., 1982, National Research and Information Center.

Research output: Book/ReportBook

1973

Attitudes and Behavior

Calder, B. J. & Ross, M., 1973, General Learning Press.

Research output: Book/ReportBook