Bobby Calder

  • 1938 Citations
1969 …2019
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Research Output 1969 2019

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Chapter
2019

Integrating effects and theory in research and application

Calder, B., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research
2018
2 Citations (Scopus)

From advertising to engagement

Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2017
9 Citations (Scopus)

Creating stronger brands through consumer experience and engagement

Calder, B., Hollebeek, L. D. & Malthouse, E. C., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer experience
2016

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Branding and the psychology of consumer behavior

Calder, B. J., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychology
Marketing
Consumer Behavior
2010

Brand-Led Innovation

Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Research and Understanding Consumers

Calder, B., 2010, Kellogg on Marketing. wiley, p. 56-72

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing to Consumers at the Bottom of the Pyramid

Calder, B., 2010, Kellogg on Marketing. wiley, p. 287-306

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Concepts

Calder, B., 2010, Medill on Media Engagement. Hampton Press, p. 21-30

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Citations (Scopus)

Media Placement Versus Advertising Execution: Cutting Edge International Research

Malthouse, E. C. & Calder, B., 2010, EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). Gabler

Research output: Chapter in Book/Report/Conference proceedingChapter

Mexico

Delgado, M. & Calder, B., Dec 8 2010, Latin American Business Cultures. Palgrave Macmillan, p. 163-190 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Mexico

Writing a Brand Positioning Statement and Translating It into Brand Design

Calder, B., 2010, Kellogg on Marketing. wiley, p. 92-111

Research output: Chapter in Book/Report/Conference proceedingChapter

2009

Leveraging Media-Advertising Experiential Congruence

Malthouse, E. C. & Calder, B. J., 2009, Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement

Calder, B. & Malthouse, E. C., 2009, Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292

Research output: Chapter in Book/Report/Conference proceedingChapter

2008
1 Citation (Scopus)

Communication with Customers

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Brands and Consumer Experiences

Calder, B., 2008, Media Brands and Branding. Sweden: Jonkoping International Business School, p. 89-94

Research output: Chapter in Book/Report/Conference proceedingChapter

Media Engagement and Advertising Effectiveness

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 1-36

Research output: Chapter in Book/Report/Conference proceedingChapter

The Integration of Advertising and Media Content: Ethical and Practical Considerations

Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 266-281

Research output: Chapter in Book/Report/Conference proceedingChapter

Translating Experience into Engagement

Calder, B. & Malthouse, E. C., 2008, Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2007

The Future of Online Advertising

Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Personally Relevant Future

Calder, B., 2007, The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. John Wiley & Sons, p. 182-184

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Designing Brands

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 27-39

Research output: Chapter in Book/Report/Conference proceedingChapter

Mexico

Calder, B., 2005, Latin American Business Cultures. Prentice Hall, p. 163-190

Research output: Chapter in Book/Report/Conference proceedingChapter

Relationship Branding and CRM

Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 150-168

Research output: Chapter in Book/Report/Conference proceedingChapter

2003

Integrating Marketing and the Web

Berggren, E. G., Calder, B. J. & Kolsky, R. I., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 250-261

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategies for Viral Marketing

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 90-134

Research output: Chapter in Book/Report/Conference proceedingChapter

Using Interaction Maps to Create Brand Experiences and Relationships

Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 39-53

Research output: Chapter in Book/Report/Conference proceedingChapter

What is Integrated Marketing?

Calder, B. J. & Malthouse, E. C., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 6-15

Research output: Chapter in Book/Report/Conference proceedingChapter

1993

Experimental design: Generalization and Theoretical Explanation

Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220

Research output: Chapter in Book/Report/Conference proceedingChapter

Qualitative marketing research

Calder, B., 1993, Principles of Marketing Research. Blackwell

Research output: Chapter in Book/Report/Conference proceedingChapter

1989

Emotional Advertising Appeals

Calder, B. J. & Gruder, C. L., 1989, Cognitive and Affective Responses to Advertising. Cafferata, P. & Tybout, A. M. (eds.). Lexington Books

Research output: Chapter in Book/Report/Conference proceedingChapter

Interpretive, Qualitative, and Traditional Scientific Emprical Consumer Behavior Research

Calder, B., 1989, Interpretive Consumer Research. Provo, UT: Association for Consumer Research

Research output: Chapter in Book/Report/Conference proceedingChapter

1985

Strategic Marketing: A New Methodology

LaTour, S. A. & Calder, B. J., 1985, Freestanding Emergency Centers: A Guide to Planning, Organization, and Management. Friend, P. M. & Shiver, J. M. (eds.). Aspen Systems Corp.

Research output: Chapter in Book/Report/Conference proceedingChapter

1981

Attitudinal Process in Organizations: Vol. 3

Calder, B. J. & Schurr, P., 1981, Research in Organizational Behavior: Vol. 3. Cummings, L. & Staw, B. (eds.). JAI Press, p. 283-302

Research output: Chapter in Book/Report/Conference proceedingChapter

1979

When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement

Calder, B. J., 1979, Attitude Research Plays for High Stakes. Maloney, J. C. & Silverman, B. (eds.). American Marketing Association, p. 25-36

Research output: Chapter in Book/Report/Conference proceedingChapter

1978

A methodology for research on organizational buying behavior

Calder, B. J., 1978, Organizational Buying Behavior. Bonoma, T. V. & Zaltman, G. (eds.). American Marketing Association, p. 77-83

Research output: Chapter in Book/Report/Conference proceedingChapter

1977

An Attribution Theory of Leadership

Calder, B. J., 1977, New Directions in Organizational Behavior. Staw, B. M. & Salanick, G. R. (eds.). St. Clair Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Structural Role Analysis of Organizational Buying: A Preliminary Investigation

Calder, B. J., 1977, Consumer and Industrial Buying Behavior. Woodside, A. G., Sheth, J. N. & Bennett, P. D. (eds.). North-Holland

Research output: Chapter in Book/Report/Conference proceedingChapter

1976

Attitudes: Theories and Issues

Calder, B. J. & Ross, M., 1976, Contemporary Topics in Social Psychology. Thibaut, J. W., Spence, J. T., Carson, R. C. & Brehm, J. W. (eds.). General Learning Press

Research output: Chapter in Book/Report/Conference proceedingChapter

The use of scaling and cluster techniques in investigating the social structure of organizations: Vol. II, Research and Methodology

Calder, B. J., Rowland, K. M. & Leblebici, H., 1976, The Management of Organizational Design: Vol. II, Research and Methodology. Pondy, L. & al, E. (eds.). Elsevier

Research output: Chapter in Book/Report/Conference proceedingChapter

1975

Leadership as an Outcome of Social Structure and Process: A Multidimensional Analysis

Salanick, G. R., Calder, B. J., Rowland, K. M., Leblebici, H. & Conway, M., 1975, Leadership Frontiers. Hund, J. G. & Larson, L. L. (eds.). Carbondale: Southern Illinois University Press

Research output: Chapter in Book/Report/Conference proceedingChapter

1973

Are Inventory Decisions Optimal? Vol. III

Rappaport, A. & Calder, B. J., 1973, Beitrage zür Experimentellen Wirtschaftsforschung: Vol. III. Sauermann, H. (ed.). Mohr Siebeck, p. 418-458

Research output: Chapter in Book/Report/Conference proceedingChapter

Cognitive Consistency and Consumer Behavior

Calder, B. J., 1973, Perspectives in consumer behavior. Kassarjian, H. H. & Robertson, T. S. (eds.). Scott Foresman, p. 258-269

Research output: Chapter in Book/Report/Conference proceedingChapter