Research Output per year
Research Output 1969 2019
2019
Integrating effects and theory in research and application
Calder, B., Miguel Brendl, C. & Tybout, A. M., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 419-437 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research
2018
2
Citations
(Scopus)
From advertising to engagement
Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2017
7
Citations
(Scopus)
Creating stronger brands through consumer experience and engagement
Calder, B., Hollebeek, L. D. & Malthouse, E. C., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Consumer experience
2016
Creating brand engagement on digital, social and mobile media
Malthouse, E. C., Calder, B. J. & Vandenbosch, M., 2016, Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2013
Branding and the psychology of consumer behavior
Calder, B., Dec 1 2013, Psychology of Branding. Nova Science Publishers, Inc., p. 3-13 11 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Psychology
Marketing
Consumer Behavior
2010
Brand-Led Innovation
Calder, B., 2010, Kellogg on Marketing. wiley, p. 332-347Research output: Chapter in Book/Report/Conference proceeding › Chapter
Marketing Research and Understanding Consumers
Calder, B., 2010, Kellogg on Marketing. wiley, p. 56-72Research output: Chapter in Book/Report/Conference proceeding › Chapter
Marketing to Consumers at the Bottom of the Pyramid
Calder, B., 2010, Kellogg on Marketing. wiley, p. 287-306Research output: Chapter in Book/Report/Conference proceeding › Chapter
Media Concepts
Calder, B., 2010, Medill on Media Engagement. Hampton Press, p. 21-30Research output: Chapter in Book/Report/Conference proceeding › Chapter
9
Citations
(Scopus)
Media Placement Versus Advertising Execution: Cutting Edge International Research
Malthouse, E. C. & Calder, B., 2010, EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). GablerResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Mexico
Delgado, M. & Calder, B., Dec 8 2010, Latin American Business Cultures. Palgrave Macmillan, p. 163-190 28 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Mexico
Writing a Brand Positioning Statement and Translating It into Brand Design
Calder, B., 2010, Kellogg on Marketing. wiley, p. 92-111Research output: Chapter in Book/Report/Conference proceeding › Chapter
2009
Leveraging Media-Advertising Experiential Congruence
Malthouse, E. C. & Calder, B. J., 2009, Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Media Engagement
Calder, B. & Malthouse, E. C., 2009, Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292Research output: Chapter in Book/Report/Conference proceeding › Chapter
2008
1
Citation
(Scopus)
Communication with Customers
Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 226-253Research output: Chapter in Book/Report/Conference proceeding › Chapter
Media Brands and Consumer Experiences
Calder, B., 2008, Media Brands and Branding. Sweden: Jonkoping International Business School, p. 89-94Research output: Chapter in Book/Report/Conference proceeding › Chapter
Media Engagement and Advertising Effectiveness
Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 1-36Research output: Chapter in Book/Report/Conference proceeding › Chapter
The Integration of Advertising and Media Content: Ethical and Practical Considerations
Calder, B., 2008, Kellogg on Advertising and Media. John Wiley & Sons, p. 266-281Research output: Chapter in Book/Report/Conference proceeding › Chapter
Translating Experience into Engagement
Calder, B. & Malthouse, E. C., 2008, Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2007
The Future of Online Advertising
Calder, B. J., 2007, The Online Advertising Playbook: Proven Strategies and tested Tactics from the Advertising Research Foundation. Plummer, J., Rappaport, S., Hall, T. & Barocci, R. (eds.). Hoboken, NJ: John Wiley & Sons, Inc.Research output: Chapter in Book/Report/Conference proceeding › Chapter
The Personally Relevant Future
Calder, B., 2007, The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. John Wiley & Sons, p. 182-184Research output: Chapter in Book/Report/Conference proceeding › Chapter
2005
Designing Brands
Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 27-39Research output: Chapter in Book/Report/Conference proceeding › Chapter
Mexico
Calder, B., 2005, Latin American Business Cultures. Prentice Hall, p. 163-190Research output: Chapter in Book/Report/Conference proceeding › Chapter
Relationship Branding and CRM
Calder, B., 2005, Kellogg on Branding. John Wiley & Sons, p. 150-168Research output: Chapter in Book/Report/Conference proceeding › Chapter
2003
Integrating Marketing and the Web
Berggren, E. G., Calder, B. J. & Kolsky, R. I., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 250-261Research output: Chapter in Book/Report/Conference proceeding › Chapter
Strategies for Viral Marketing
Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 90-134Research output: Chapter in Book/Report/Conference proceeding › Chapter
Using Interaction Maps to Create Brand Experiences and Relationships
Calder, B., 2003, Kellogg on Integrated Marketing. John Wiley & Sons, p. 39-53Research output: Chapter in Book/Report/Conference proceeding › Chapter
What is Integrated Marketing?
Calder, B. J. & Malthouse, E. C., 2003, Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). John Wiley & Sons, p. 6-15Research output: Chapter in Book/Report/Conference proceeding › Chapter
1993
Experimental design: Generalization and Theoretical Explanation
Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220Research output: Chapter in Book/Report/Conference proceeding › Chapter
Qualitative marketing research
Calder, B., 1993, Principles of Marketing Research. BlackwellResearch output: Chapter in Book/Report/Conference proceeding › Chapter
1989
Emotional Advertising Appeals
Calder, B. J. & Gruder, C. L., 1989, Cognitive and Affective Responses to Advertising. Cafferata, P. & Tybout, A. M. (eds.). Lexington BooksResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Interpretive, Qualitative, and Traditional Scientific Emprical Consumer Behavior Research
Calder, B., 1989, Interpretive Consumer Research. Provo, UT: Association for Consumer ResearchResearch output: Chapter in Book/Report/Conference proceeding › Chapter
1985
Strategic Marketing: A New Methodology
LaTour, S. A. & Calder, B. J., 1985, Freestanding Emergency Centers: A Guide to Planning, Organization, and Management. Friend, P. M. & Shiver, J. M. (eds.). Aspen Systems Corp.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1981
Attitudinal Process in Organizations: Vol. 3
Calder, B. J. & Schurr, P., 1981, Research in Organizational Behavior: Vol. 3. Cummings, L. & Staw, B. (eds.). JAI Press, p. 283-302Research output: Chapter in Book/Report/Conference proceeding › Chapter
1979
When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement
Calder, B. J., 1979, Attitude Research Plays for High Stakes. Maloney, J. C. & Silverman, B. (eds.). American Marketing Association, p. 25-36Research output: Chapter in Book/Report/Conference proceeding › Chapter
1978
A methodology for research on organizational buying behavior
Calder, B. J., 1978, Organizational Buying Behavior. Bonoma, T. V. & Zaltman, G. (eds.). American Marketing Association, p. 77-83Research output: Chapter in Book/Report/Conference proceeding › Chapter
1977
An Attribution Theory of Leadership
Calder, B. J., 1977, New Directions in Organizational Behavior. Staw, B. M. & Salanick, G. R. (eds.). St. Clair PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Structural Role Analysis of Organizational Buying: A Preliminary Investigation
Calder, B. J., 1977, Consumer and Industrial Buying Behavior. Woodside, A. G., Sheth, J. N. & Bennett, P. D. (eds.). North-HollandResearch output: Chapter in Book/Report/Conference proceeding › Chapter
1976
Attitudes: Theories and Issues
Calder, B. J. & Ross, M., 1976, Contemporary Topics in Social Psychology. Thibaut, J. W., Spence, J. T., Carson, R. C. & Brehm, J. W. (eds.). General Learning PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
The use of scaling and cluster techniques in investigating the social structure of organizations: Vol. II, Research and Methodology
Calder, B. J., Rowland, K. M. & Leblebici, H., 1976, The Management of Organizational Design: Vol. II, Research and Methodology. Pondy, L. & al, E. (eds.). ElsevierResearch output: Chapter in Book/Report/Conference proceeding › Chapter
1975
Leadership as an Outcome of Social Structure and Process: A Multidimensional Analysis
Salanick, G. R., Calder, B. J., Rowland, K. M., Leblebici, H. & Conway, M., 1975, Leadership Frontiers. Hund, J. G. & Larson, L. L. (eds.). Carbondale: Southern Illinois University PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
1973
Are Inventory Decisions Optimal? Vol. III
Rappaport, A. & Calder, B. J., 1973, Beitrage zür Experimentellen Wirtschaftsforschung: Vol. III. Sauermann, H. (ed.). Mohr Siebeck, p. 418-458Research output: Chapter in Book/Report/Conference proceeding › Chapter
Cognitive Consistency and Consumer Behavior
Calder, B. J., 1973, Perspectives in consumer behavior. Kassarjian, H. H. & Robertson, T. S. (eds.). Scott Foresman, p. 258-269Research output: Chapter in Book/Report/Conference proceeding › Chapter