Bobby Calder

  • 1892 Citations
1969 …2019
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Research Output 1969 2019

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2011

Customer Relationship Management

Malthouse, E. & Calder, B., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1. p. 44-53 10 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Packaging and Brand Design

Dupuis, S. & Calder, B. J., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 4. p. 147-50 4 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary