Bobby Calder

  • 1892 Citations
1969 …2019
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Research Output 1969 2019

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Article
2019
5 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
2018

Qualitative consumer research on acceptance of long-acting pre-exposure prophylaxis products among men having sex with men and medical practitioners in the United States

Calder, B., Schieffer, R. J., Bryndza Tfaily, E., D'Aquila, R. T., Greene, G. J., Carballo-Diéguez, A., Giguere, R., Kiser, P. & Hope, T. J., Oct 1 2018, In : AIDS research and human retroviruses. 34, 10, p. 849-856 8 p.

Research output: Contribution to journalArticle

Qualitative Research
San Francisco
Marketing
Focus Groups
Research
2017
1 Citation (Scopus)

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

Avoidance Learning
Reward
Task Performance and Analysis
Noise
Psychological Signal Detection
2016
36 Citations (Scopus)

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B., Kim, S. J. & Vandenbosch, M., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Contribution to journalArticle

User-generated content
Purchase behavior
Social media
Elaboration
Personal goals
39 Citations (Scopus)
Consumer behavior
consumption behavior
Television
Marketing
television
2015
3 Citations (Scopus)

Age-related striatal BOLD changes without changes in behavioral loss aversion

Viswanathan, V., Lee, S., Gilman, J. M., Kim, B. W., Lee, N., Chamberlain, L., Livengood, S. L., Raman, K., Lee, M. J., Kuster, J., Stern, D. B., Calder, B., Mulhern, F. J., Blood, A. J. & Breiter, H. C., Apr 30 2015, In : Frontiers in Human Neuroscience. 9, APR, p. 1-12 12 p., 176.

Research output: Contribution to journalArticle

Corpus Striatum
Nucleus Accumbens
Reward
Magnetic Resonance Imaging
Brain
16 Citations (Scopus)

Redefining neuromarketing as an integrated science of influence

Breiter, H. C., Block, M. P., Blood, A. J., Calder, B., Chamberlain, L., Lee, N., Livengood, S., Mulhern, F. J., Raman, K., Schultz, D. E., Stern, D. B., Viswanathan, V. & Zhang, F. Z., Feb 1 2015, In : Frontiers in Human Neuroscience. 8, p. 1-7 7 p., 1073.

Research output: Contribution to journalArticle

Marketing
Technology
Reward
Neuroimaging
Cognition
2014
14 Citations (Scopus)

The relationship between self-report of depression and media usage

Block, M. P., Stern, D. B., Raman, K., Lee, S., Carey, J., Humphreys, A., Mulhern, F. J., Calder, B., Schultz, D. E., Rudick, C. N., Blood, A. J. & Breiter, H. C., Sep 12 2014, In : Frontiers in Human Neuroscience. 8, p. 1-10 10 p., 712.

Research output: Contribution to journalArticle

Self Report
Depression
Television
Social Media
Internet
2012
18 Citations (Scopus)

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B., Dec 1 2012, In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Contribution to journalArticle

readership
news
experience
3 Citations (Scopus)

The gap between the vision for marketing and reality

Kotler, P., Calder, B., Malthouse, E. C. & Korsten, P. J., Sep 1 2012, In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Contribution to journalArticle

Marketing
2010
64 Citations (Scopus)

Engagement with online media

Mersey, R. D., Malthouse, E. C. & Calder, B., Jan 1 2010, In : Journal of Media Business Studies. 7, 2, p. 39-56 18 p.

Research output: Contribution to journalArticle

online media
news
Industry
readership
academy
9 Citations (Scopus)

Media Placement versus Advertising Execution

Malthouse, E. C. & Calder, B. J., 2010, In : International Journal of Marketing Research. 52, 2, p. 217-230 14 p.

Research output: Contribution to journalArticle

Placement
Factors
Evaluation
Relative importance
2009
326 Citations (Scopus)

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B., Malthouse, E. C. & Schaedel, U., Nov 1 2009, In : Journal of Interactive Marketing. 23, 4, p. 321-331 11 p.

Research output: Contribution to journalArticle

Experimental study
Advertising effectiveness
Experiment
Measurement scales
Web sites
45 Citations (Scopus)

Media engagement and advertising: Transportation, matching, transference and intrusion

Wang, J. & Calder, B., Jul 1 2009, In : Journal of Consumer Psychology. 19, 3, p. 546-555 10 p.

Research output: Contribution to journalArticle

Transference
Television
Advertising effectiveness
Consumer response
2007

Media Engagement and Integrated Marketing

Malthouse, E. & Calder, B. J., 2007, In : Nikkei Journal of Advertising. p. 3-7

Research output: Contribution to journalArticle

41 Citations (Scopus)

The effects of media context experiences on advertising effectiveness

Malthouse, E. C., Calder, B. & Tamhane, A. C., Sep 1 2007, In : Journal of Advertising. 36, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

advertising effectiveness
magazine
Marketing
experience
Advertising effectiveness
2006
6 Citations (Scopus)
readership
newspaper
Education
market
newspaper market
92 Citations (Scopus)

Media transportation and advertising

Wang, J. & Calder, B., Sep 1 2006, In : Journal of Consumer Research. 33, 2, p. 151-162 12 p.

Research output: Contribution to journalArticle

narrative
human being
experience
Ads
Person
2005

Integrated Marketing and Customization

Malthouse, E. C., Calder, B. J. & Kobayashi, Y., Mar 2005, In : Aoyama Journal of Business. 39, p. 27-47

Research output: Contribution to journalArticle

2003
6 Citations (Scopus)

The Behavioral Score Approach to Dependent Variables

Calder, B. & Malthouse, E. C., Jan 1 2003, In : Journal of Consumer Psychology. 13, 4, p. 387-394 8 p.

Research output: Contribution to journalArticle

Newspapers
Research
Consumer Behavior
Consumer behaviour
Consumer research
2002

Measuring Newspaper Readership: A Qualitative Variable Approach

Malthouse, E. C. & Calder, B. J., 2002, In : The International Journal on Media Management. 4, p. 248-260

Research output: Contribution to journalArticle

2000
9 Citations (Scopus)

Taking an expanded view of customers' needs: Qualitative research for aiding innovation

Letelier, M. F. F., Spinosa, C. & Calder, B., Dec 1 2000, In : Marketing Research. 12, 4, p. 4-11 8 p.

Research output: Contribution to journalArticle

Qualitative research
Customer needs
Innovation
1999
42 Citations (Scopus)

A vision of theory, research, and the future of business schools

Calder, B. & Tybout, A. M., Jan 1 1999, In : Journal of the Academy of Marketing Science. 27, 3, p. 359-366 8 p.

Research output: Contribution to journalArticle

Business schools
Education
Marketing
Theory testing
External validity
1998
98 Citations (Scopus)

Brand diagnostics: Mapping branding effects using consumer associative networks

Henderson, G. R., Iacobucci, D. & Calder, B., Dec 1 1998, In : European Journal of Operational Research. 111, 2, p. 306-327 22 p.

Research output: Contribution to journalArticle

Diagnostics
Managers
Circuit theory
Dilution
Parity
1987

Confirmatory Versus Comparative Approaches to Judging Theory Tests

Sternthal, B., Tybout, A. M. & Calder, B. J., Jun 1987, In : Journal of Consumer Research. 14, p. 114-125

Research output: Contribution to journalArticle

3 Citations (Scopus)

Perceptual organization in task performance

Sandelands, L. E. & Calder, B., Jan 1 1987, In : Organizational Behavior and Human Decision Processes. 40, 3, p. 287-306 20 p.

Research output: Contribution to journalArticle

Task Performance and Analysis
Cognition
Psycholinguistics
Task performance
Experiment

What Consumer Research Is…

Calder, B. J. & Tybout, A. M., Jun 1987, In : Journal of Consumer Research. 14, p. 136-140

Research output: Contribution to journalArticle

1986

Exploratory, Clinical and Interaction Centered Focus Groups

Calder, B. J., 1986, In : Journal of Data Collection. 26, p. 24-28

Research output: Contribution to journalArticle

Psychological Effects of Restaurant Meetings on Industrial Buyers

Schurr, P. H. & Calder, B. J., Jan 1986, In : The Journal of Marketing. 50, p. 87-97

Research output: Contribution to journalArticle

1985
2 Citations (Scopus)

The right kind of business advocacy

Fox, K. F. A. & Calder, B. J., Jan 1 1985, In : Business Horizons. 28, 1, p. 7-11 5 p.

Research output: Contribution to journalArticle

Advocacy
Ignorance
Confidence
Economics
1984
3 Citations (Scopus)

Referencing and bias in social interaction

Sandelands, L. E. & Calder, B. J., Apr 1 1984, In : Journal of Personality and Social Psychology. 46, 4, p. 755-762 8 p.

Research output: Contribution to journalArticle

Interpersonal Relations
Cues
Personality
Social Behavior
personality
1983

Beyond External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Jun 1983, In : Journal of Consumer Research. 10, p. 112-114

Research output: Contribution to journalArticle

Competition getting even hotter.

Calder, B. J., Apr 1 1983, In : Modern Healthcare. 13, 4, p. 80-81 2 p.

Research output: Contribution to journalArticle

Health Facility Administrators
Economic Competition
Hospital Administrators
Economics

Information Availability as a Determinant of Multiple Request Effectiveness

Tybout, A. M., Sternthal, B. & Calder, B. J., Aug 1983, In : Journal of Marketing Research. 20, p. 280-290

Research output: Contribution to journalArticle

Poll says most administrators don't fear losses from prospective pay.

Calder, B. J., Feb 1 1983, In : Modern Healthcare. 13, 2

Research output: Contribution to journalArticle

Reimbursement Mechanisms
Attitude of Health Personnel
Prospective Payment System
Hospital Administrators
Administrative Personnel
1982

Hospital management poll: prospective payment.

Calder, B. J., Sep 1 1982, In : Hospital management quarterly : HMQ. p. 4-8 5 p.

Research output: Contribution to journalArticle

Health Facility Administrators
Reimbursement Mechanisms
Attitude of Health Personnel
Prospective Payment System
Hospital Administrators

Hospital management poll--medical staff planning in the 80s.

Calder, B. J., Jun 1 1982, In : Hospital management quarterly : HMQ. p. 6-9 4 p.

Research output: Contribution to journalArticle

Hospital Medical Staffs
Medical Staff
53 Citations (Scopus)

Impact of the Introduction of Television on crime in the United States: Empirical Findings on Theoretical Implications

Hennigan, K. M., Heath, L., Wharton, J. D., al, E. & Calder, B., 1982, In : Journal of Personality and Social Psychology. 42, p. 461-477

Research output: Contribution to journalArticle

The Concept of External Validity

Calder, B. J., Phillips, L. W. & Tybout, A. M., Dec 1982, In : Journal of Consumer Research. 9, p. 240-244

Research output: Contribution to journalArticle

1981

Designing Research for Application

Calder, B. J., Phillips, L. W. & Tybout, A. M., Sep 1981, In : Journal of Consumer Research. 8, p. 197-207

Research output: Contribution to journalArticle

Marketing research for better planning: focus groups.

Calder, B. J. & Bjorling, J., Mar 1 1981, In : Hospital management quarterly : HMQ. p. 6-9 4 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Community-Institutional Relations
Group Processes
Marketing
Focus Groups

Marketing research for better planning: surveys.

Calder, B. J. & Bjorling, J., Jun 1 1981, In : Hospital management quarterly : HMQ. p. 12-15 4 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Hospital Planning
Marketing
Research
Surveys and Questionnaires
1980
8 Citations (Scopus)

Evaluating Consumer Protection Laws: II. Promising Methods

PHILLIPS, LYNN. W. & CALDER, BOBBY. J., Jan 1 1980, In : Journal of Consumer Affairs. 14, 1, p. 9-36 28 p.

Research output: Contribution to journalArticle

consumer protection
Law
evaluation research
research planning
threat

Evaluating Consumer Protection Laws: II. Promising Methods

Phillips, L. W. & Calder, B. J., 1980, In : Journal of Consumer Affairs. 14, p. 9-36

Research output: Contribution to journalArticle

33 Citations (Scopus)

Intrinsic Motivation and norms about payment

Staw, B. M., Calder, B. J., Hess, R. K. & Sandelands, L. E., Mar 1980, In : Journal of Personality. 48, p. 1-14

Research output: Contribution to journalArticle

Television Commercial Wearout: An Information Processing View

Calder, B. J. & Sternthal, B., May 1980, In : Journal of Marketing Research. 17, p. 173-186

Research output: Contribution to journalArticle

1979
10 Citations (Scopus)

Evaluating Consumer Protection Programs: Part I. Weak But Commonly Used Research Designs

PHILLIPS, LYNN. W. & Calder, B., Jan 1 1979, In : Journal of Consumer Affairs. 13, 2, p. 157-185 29 p.

Research output: Contribution to journalArticle

consumer protection
research planning
reform
evaluation research
public policy