Bobby Calder

  • 1892 Citations
1969 …2019
If you made any changes in Pure, your changes will be visible here soon.

Research Output 1969 2019

Filter
Comment/debate
2016
24 Citations (Scopus)

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B., Malthouse, E. C. & Maslowska, E., Mar 23 2016, In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Contribution to journalComment/debate

Research directions
Marketing
Social innovation