Bobby Calder

  • 1891 Citations
1969 …2019
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Research Output 1969 2019

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Review article
2005
42 Citations (Scopus)

Managing media and advertising change with integrated marketing

Calder, B. J. & Malthouse, E. C., Dec 1 2005, In : Journal of Advertising Research. 45, 4, p. 356-361 6 p.

Research output: Contribution to journalReview article

Marketing
marketing
Point contacts
contact
Integrated marketing
2002

Did you hear? Consumers tune in to multimedia marketing

Iacobucci, D., Calder, B. J., Malthouse, E. & Duhachek, A., Jun 27 2002, In : Marketing Health Services. 22, 2, p. 16-20 5 p.

Research output: Contribution to journalReview article

Marketing of Health Services
Mass Media
Multimedia
Hearing Aids
Marketing
1998
247 Citations (Scopus)

New media interactive advertising vs. traditional advertising

Bezjian-Avery, A., Calder, B. & Iacobucci, D., Jul 1 1998, In : Journal of Advertising Research. 38, 4, p. 23-32 10 p.

Research output: Contribution to journalReview article

Marketing
new media
interactive media
persuasion
expenditures
1994
17 Citations (Scopus)

Differences in perceptions of hospital marketing orientation between administrators and marketing officers

Wrenn, B., LaTour, S. A. & Calder, B. J., Jan 1 1994, In : Hospital and Health Services Administration. 39, 3, p. 341-358 18 p.

Research output: Contribution to journalReview article

Marketing
Administrative Personnel
Hospital Administrators
Marketing orientation
Inpatients