Bobby Calder

Research Output

Research Output per year 1969 1977 2003 2010 2024

• 72 Article
• 43 Chapter
• 5 Book
• 4 Review article
• 7 More
  • 2 Entry for encyclopedia/dictionary
  • 2 Foreword/postscript
  • 2 Comment/debate
  • 1 Working paper

Research Output per year

Research Output per year

Search results

• 2013

  Taking the Customer's Point-of-View: Engagement or Satisfaction?

  Calder, B. J., Isaac, M. S. & Malthouse, E. C., 2013, Marketing Science Institute, 35 p.

  Research output: Working paper