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Brenda Ellington Booth

  • 0 Citations

Research output per year

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Personal profile

Research Interests

Strategic alliances among supply-chain partners; trust as a multilevel phenomena; qualitative research methods; and case-study writings.

Education/Academic qualification

Organizational Behavior, PhD, Northwestern University

… → 1998

MBA, Stanford University

… → 1986

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Research Output

Wholesaler Category Management: A Success Story

Booth, B. E., 1997, In : Sales & Marketing Quarterly.

Research output: Contribution to journalArticle