Brett R Gordon

  • 254 Citations
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Personal profile

Research Interests

Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Market Structure.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

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Research Output 2008 2018

  • 254 Citations
  • 15 Article
  • 2 Working paper
  • 1 Letter
1 Citation (Scopus)

An empirical study of national vs. Local pricing by chain stores under competition

Li, Y., Gordon, B. R. & Netzer, O., Sep 1 2018, In : Marketing Science. 37, 5, p. 812-837 26 p.

Research output: Contribution to journalArticle

Empirical study
Pricing policy
Price discrimination
1 Citation (Scopus)

Field studies of psychologically targeted ads face threats to internal validity

Eckles, D., Gordon, B. R. & Johnson, G. A., Jun 5 2018, In : Proceedings of the National Academy of Sciences of the United States of America. 115, 23, p. E5254-E5255

Research output: Contribution to journalLetter

Field experiment
Gold standard
3 Citations (Scopus)

Advertising competition in presidential elections

Gordon, B. R. & Hartmann, W. R., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1

Research output: Contribution to journalArticle

Presidential elections
Electoral college
4 Citations (Scopus)

A dynamic model of rational addiction: Evaluating cigarette taxes

Gordon, B. R. & Sun, B., Jan 1 2015, In : Marketing Science. 34, 3, p. 452-470 19 p.

Research output: Contribution to journalArticle

Rational addiction
Cigarette tax