Brett R Gordon

  • 265 Citations
If you made any changes in Pure, your changes will be visible here soon.

Personal profile

Research Interests

Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Market Structure.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 8 Similar Profiles
Marketing Business & Economics
Innovation Business & Economics
Pricing Business & Economics
Industry Business & Economics
Dynamic oligopoly Business & Economics
Presidential elections Business & Economics
Symposium Business & Economics
Pricing policy Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

  • 265 Citations
  • 16 Article
  • 2 Working paper
  • 1 Letter

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Randomized controlled trial
Causal effect
1 Citation (Scopus)

An empirical study of national vs. Local pricing by chain stores under competition

Li, Y., Gordon, B. R. & Netzer, O., Sep 1 2018, In : Marketing Science. 37, 5, p. 812-837 26 p.

Research output: Contribution to journalArticle

Empirical study
Pricing policy
Price discrimination
2 Citations (Scopus)

Field studies of psychologically targeted ads face threats to internal validity

Eckles, D., Gordon, B. R. & Johnson, G. A., Jun 5 2018, In : Proceedings of the National Academy of Sciences of the United States of America. 115, 23, p. E5254-E5255

Research output: Contribution to journalLetter

Field experiment
Gold standard
4 Citations (Scopus)

Advertising competition in presidential elections

Gordon, B. R. & Hartmann, W. R., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1

Research output: Contribution to journalArticle

Presidential elections
Electoral college