Brett R Gordon

  • 265 Citations
20082019
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Personal profile

Research Interests

Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Market Structure.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

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Research Output 2008 2019

  • 265 Citations
  • 16 Article
  • 2 Working paper
  • 1 Letter

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Facebook
Industry
Randomized controlled trial
Causal effect
1 Citation (Scopus)

An empirical study of national vs. Local pricing by chain stores under competition

Li, Y., Gordon, B. R. & Netzer, O., Sep 1 2018, In : Marketing Science. 37, 5, p. 812-837 26 p.

Research output: Contribution to journalArticle

Empirical study
Pricing
Pricing policy
Price discrimination
Retailers
2 Citations (Scopus)

Field studies of psychologically targeted ads face threats to internal validity

Eckles, D., Gordon, B. R. & Johnson, G. A., Jun 5 2018, In : Proceedings of the National Academy of Sciences of the United States of America. 115, 23, p. E5254-E5255

Research output: Contribution to journalLetter

Experiment
Facebook
Field experiment
Industry
Gold standard
4 Citations (Scopus)

Advertising competition in presidential elections

Gordon, B. R. & Hartmann, W. R., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1

Research output: Contribution to journalArticle

Presidential elections
Elections
Electoral college
Vote
Purchase