Brett R Gordon

  • 285 Citations
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Personal profile

Research Interests

Professor Gordon's research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. He studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

Research interests

  • Advertising
  • Antitrust Issues
  • Competitive Analysis
  • Computational Economics
  • Computers
  • Consumer Products
  • Customer Management
  • Data Analysis
  • Database Marketing
  • Econometrics
  • Economic Models
  • Game Theory
  • High-tech Marketing
  • Industrial Organization
  • Industrial Organization Economics
  • Innovation
  • Measurement Techniques
  • Media Marketing
  • Pricing and Price Perception
  • Retail Marketing
  • Strategy

Fingerprint Dive into the research topics where Brett R Gordon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2008 2019

  • 285 Citations
  • 16 Article
  • 2 Working paper
  • 1 Letter
2 Citations (Scopus)

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Randomized controlled trial
Causal effect
1 Citation (Scopus)

An empirical study of national vs. Local pricing by chain stores under competition

Li, Y., Gordon, B. R. & Netzer, O., Sep 1 2018, In : Marketing Science. 37, 5, p. 812-837 26 p.

Research output: Contribution to journalArticle

Empirical study
Pricing policy
Price discrimination
3 Citations (Scopus)

Field studies of psychologically targeted ads face threats to internal validity

Eckles, D., Gordon, B. R. & Johnson, G. A., Jun 5 2018, In : Proceedings of the National Academy of Sciences of the United States of America. 115, 23, p. E5254-E5255

Research output: Contribution to journalLetter

Field experiment
Gold standard
4 Citations (Scopus)

Advertising competition in presidential elections

Gordon, B. R. & Hartmann, W. R., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1

Research output: Contribution to journalArticle

Presidential elections
Electoral college