Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Gordon's research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. He studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Economics, PhD, Carnegie Mellon University
… → 2007
Economics, MS, Carnegie Mellon University
… → 2004
Information Systems and Economics, BS, Carnegie Mellon University
… → 2002
Information Systems Management, Masters , Carnegie Mellon University
… → 2002
Research interests keywords
- Advertising
- Antitrust Issues
- Competitive Analysis
- Computational Economics
- Computers
- Consumer Products
- Customer Management
- Data Analysis
- Database Marketing
- Econometrics
- Economic Models
- Game Theory
- High-tech Marketing
- Industrial Organization
- Industrial Organization Economics
- Innovation
- Measurement Techniques
- Media Marketing
- Pricing and Price Perception
- Retail Marketing
- Strategy
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
Gordon, B. R., Moakler, R. & Zettelmeyera, F., Jul 1 2023, In: Marketing Science. 42, 4, p. 768-793 26 p.Research output: Contribution to journal › Article › peer-review
Open Access16 Scopus citations -
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
Gordon, B. R., Lovett, M. J., Luo, B. & Reeder, J. C., Jan 2023, In: Management Science. 69, 1, p. 220-243 24 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Digitization and flexibility: Evidence from the south korean movie market
Yang, J., Anderson, E. T. & Gordon, B. R., Sep 1 2021, In: Marketing Science. 40, 5, p. 821-843 23 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Inefficiencies in Digital Advertising Markets
Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. & Wilbur, K. C., Jan 2021, In: Journal of marketing. 85, 1, p. 7-25 19 p.Research output: Contribution to journal › Article › peer-review
Open Access88 Scopus citations -
A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook
Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In: Marketing Science. 38, 2, p. 193-205 13 p.Research output: Contribution to journal › Article › peer-review
124 Scopus citations