Brett R. Gordon

  • Source: Scopus
20082021

Research activity per year

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Personal profile

Research Interests

Professor Gordon's research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. He studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

Research interests

  • Advertising
  • Antitrust Issues
  • Competitive Analysis
  • Computational Economics
  • Computers
  • Consumer Products
  • Customer Management
  • Data Analysis
  • Database Marketing
  • Econometrics
  • Economic Models
  • Game Theory
  • High-tech Marketing
  • Industrial Organization
  • Industrial Organization Economics
  • Innovation
  • Measurement Techniques
  • Media Marketing
  • Pricing and Price Perception
  • Retail Marketing
  • Strategy

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