Brett R Gordon

  • 319 Citations

Research output per year

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Personal profile

Research Interests

Professor Gordon's research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. He studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics.

Education/Academic qualification

Economics, PhD, Carnegie Mellon University

… → 2007

Economics, Carnegie Mellon University

… → 2004

Information Systems and Economics, BS, Carnegie Mellon University

… → 2002

Information Systems Management, Masters , Carnegie Mellon University

… → 2002

Research interests

  • Advertising
  • Antitrust Issues
  • Competitive Analysis
  • Computational Economics
  • Computers
  • Consumer Products
  • Customer Management
  • Data Analysis
  • Database Marketing
  • Econometrics
  • Economic Models
  • Game Theory
  • High-tech Marketing
  • Industrial Organization
  • Industrial Organization Economics
  • Innovation
  • Measurement Techniques
  • Media Marketing
  • Pricing and Price Perception
  • Retail Marketing
  • Strategy

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Research Output

  • 319 Citations
  • 17 Article
  • 2 Working paper
  • 1 Letter

Inefficiencies in Digital Advertising Markets

Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J. & Wilbur, K. C., Jan 1 2020, (Accepted/In press) In : Journal of marketing.

Research output: Contribution to journalArticle

  • A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

    Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

    Research output: Contribution to journalArticle

  • 14 Scopus citations

    An empirical study of national vs. Local pricing by chain stores under competition

    Li, Y., Gordon, B. R. & Netzer, O., Sep 1 2018, In : Marketing Science. 37, 5, p. 812-837 26 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Field studies of psychologically targeted ads face threats to internal validity

    Eckles, D., Gordon, B. R. & Johnson, G. A., Jun 5 2018, In : Proceedings of the National Academy of Sciences of the United States of America. 115, 23, p. E5254-E5255

    Research output: Contribution to journalLetter

    4 Scopus citations