Brian Sternthal

  • Source: Scopus
1970 …2015

Research output per year

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Personal profile

Research Interests

Professor Sternthal's work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experiments to represent theory in data and using data in advancing theory.

Education/Academic qualification

PhD, Ohio State University

… → 1972

MA, Ohio State University

… → 1971

BS, McGill University

… → 1965

Research interests

  • Advertising
  • Consumer behavior
  • Media marketing

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