Research Output per year
Professor Sternthal's work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experiments to represent theory in data and using data in advancing theory.
PhD, Ohio State University
… → 1972
MA, Ohio State University
… → 1971
BS, McGill University
… → 1965
- Consumer behavior
- Media marketing
Research output: Book/Report › Book
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Fellow's address: Three silos and a theory: Developing nomological networks to explain consumer behaviorSternthal, B., Dec 1 2010, In : Advances in Consumer Research. 38, p. 19-23 5 p.
Research output: Contribution to journal › Article