Brian Sternthal

  • 1239 Citations
1970 …2015

Research output per year

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Personal profile

Research Interests

Professor Sternthal's work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experiments to represent theory in data and using data in advancing theory.

Education/Academic qualification

PhD, The Ohio State University

… → 1972

MA, The Ohio State University

… → 1971

BS, McGill University

… → 1965

Research interests

  • Advertising
  • Consumer behavior
  • Media marketing

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Research Output

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2015, 3rd ed. XanEdu. 336 p.

Research output: Book/ReportBook

  • Advertising Strategy

    Sternthal, B. & Rucker, D. D., 2011, 2nd ed. Action, MA: Copley Custom Textbooks. 250 p.

    Research output: Book/ReportBook

    Advertising Strategy

    Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Developing a Compelling Brand Positioning

    Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter