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Dive into the research topics where Brian Sternthal is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Business & Economics
Resources
Brand Evaluation
Consumer Expertise
Product Evaluation
Accessibility
Consumer Goal
Evaluation
Mood
Knowledge Strategies
Elaboration
Goal Orientation
Decision Strategy
Parity
Prior Knowledge
Consumer Decision Making
Experiment
Moderator
Information Processing
Moderating Effect
Regulatory Focus
Dilution
Self-regulation
Product Information
Enhancement
Brand Names
Goal Pursuit
Information Presentation
Expertise
Rationing
Domain Knowledge
Decision Maker
Theorizing
Accommodation
Product Category
Organizing
Tag
Confidence
Competitors
Interference
Resource Allocation
Information Products
Decision Making
New Products
Alternatives
Arts & Humanities
Evaluation
Fluency
Accessibility
Mood
Concreteness
Parity
Construal
Resources
Negation
Novice
Experiment
Ear
Enhancement
Contextual
Distractor
Brand Names
Stimulus
Expertise
Lateralization
Recognition Memory
Prompts
Pursuit
Negator
Rehearsal
Familiarity
Cognitive Resources
Resource Allocation
Elaboration
Tag
Recipient
Affirmation
Subjective Experience
Social Sciences
evaluation
mood
resources
moderator
experiment
brand name
assimilation
advertising campaign
behavioral science
expert
sociology
decision maker
promotion
psychology
expertise
planning
university teacher
recipient
appeal
comprehension
performance
interpretation
information process
