Brian Sternthal

Keyphrases

1. Brand Judgment 100%
2. Advertising Message 100%
3. Product Judgment 93%
4. Advertising Strategy 80%
5. Brand Evaluation 80%
6. Limited Resources 80%
7. Product Features 80%
8. Positive Emotions 80%
9. Message Processing 60%
10. Favorable Target 60%
11. Information Processing 60%
12. Product Evaluation 60%
13. Construal Level 60%
14. Item-specific 53%
15. Message Content 50%
16. Persuasiveness 50%
17. Presentation Format 50%
18. Ad Repetition 40%
19. Centre of Interests 40%
20. Cluttered Environment 40%
21. Consumer Expertise 40%
22. Perceptual Fluency 40%
23. Consumer Use 40%
24. Effective Advertising 40%
25. Advertising Persuasiveness 40%
26. Program Participation 40%
27. Self-regulatory 40%
28. Knowledge Strategy 40%
29. Orientation Strategy 40%
30. Contextual Information 40%
31. Pictorial Material 40%
32. Perceived Ease 40%
33. Aging 40%
34. Plan Evaluation 40%
35. Depletion Effect 40%
36. Inference to the Best Explanation 40%
37. Elderly People 40%
38. Consumer Decision Making 40%
39. Strategists 40%
40. Behavioral Sciences 40%
41. Message Concreteness 40%
42. Counterarguing 40%
43. Construal Fit 40%
44. Advertising Campaign 40%
45. Product Appeal 40%
46. Target Information 40%
47. Attribute Relationships 40%
48. Base Category 40%
49. Negator 40%
50. Product Information 40%