Brian Sternthal

  • 1280 Citations
1970 …2015

Research output per year

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Research Output

2015

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2015, 3rd ed. XanEdu. 336 p.

Research output: Book/ReportBook

2011

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2011, 2nd ed. Action, MA: Copley Custom Textbooks. 250 p.

Research output: Book/ReportBook

2010

Advertising Strategy

Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

The effects of consumer prior knowledge and processing strategies on judgments

Hong, J. & Sternthal, B., Apr 1 2010, In : Journal of Marketing Research. 47, 2, p. 301-311 11 p.

Research output: Contribution to journalArticle

56 Scopus citations

Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness

Lee, A. Y., Keller, P. A. & Sternthal, B., Feb 1 2010, In : Journal of Consumer Research. 36, 5, p. 735-747 13 p.

Research output: Contribution to journalArticle

239 Scopus citations
2009

Consumer decision making and aging: A commentary

Sternthal, B. & Bonezzi, A., Jan 2009, In : Journal of Consumer Psychology. 19, 1, p. 23-27 5 p.

Research output: Contribution to journalComment/debate

11 Scopus citations

Parity product features can enhance or dilute brand evaluation: The influence of goal orientation and presentation format

Malaviya, P. & Sternthal, B., Jun 1 2009, In : Journal of Consumer Research. 36, 1, p. 112-121 10 p.

Research output: Contribution to journalArticle

22 Scopus citations

The effect of regulatory orientation and decision strategy on brand judgments

Wan, E. W., Hong, J. & Sternthal, B., Apr 1 2009, In : Journal of Consumer Research. 35, 6, p. 1026-1038 13 p.

Research output: Contribution to journalArticle

37 Scopus citations
2008

Regulating the effects of depletion through monitoring

Wan, E. W. & Sternthal, B., Jan 1 2008, In : Personality and Social Psychology Bulletin. 34, 1, p. 32-46 15 p.

Research output: Contribution to journalArticle

73 Scopus citations

The effects of a different category context on target brand evaluations

Nam, M. & Sternthal, B., Dec 1 2008, In : Journal of Consumer Research. 35, 4, p. 668-679 12 p.

Research output: Contribution to journalArticle

16 Scopus citations
2005

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Building Brands through Effective Advertising

Sternthal, B. & Lee, A. Y., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 129-149 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., Jun 1 2005, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

57 Scopus citations
2004

The influence of negation on product evaluations

Grant, S. J., Malaviya, P. & Sternthal, B., Dec 1 2004, In : Journal of Consumer Research. 31, 3, p. 583-591 9 p.

Research output: Contribution to journalArticle

27 Scopus citations
2002

Three questions you need to ask about your brand

Keller, K. L., Sternthal, B. & Tybout, A., Dec 1 2002, In : Harvard business review. 80, 9, p. 80-81 2 p.

Research output: Contribution to journalReview article

80 Scopus citations
2001

Advertising Strategy

Sternthal, B., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Analysis of Variance

Tybout, A., Sternthal, B., Verducci, J., Meyers-Levy, J., Barnes, J., Maxwell, S., Allenby, G., Steenkamp, J. B. & Gupta, S., Dec 1 2001, In : Journal of Consumer Psychology. 10, 1-2, p. 5-35 31 p.

Research output: Contribution to journalArticle

38 Scopus citations

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The moderating effect of knowledge and resources on the persuasive impact of analogies

Roehm, M. L. & Sternthal, B., Sep 1 2001, In : Journal of Consumer Research. 28, 2, p. 257-272 16 p.

Research output: Contribution to journalArticle

105 Scopus citations
1999

Ad repetition in a cluttered environment: The influence of type of processing

Malaviya, P., Meyers-Levy, J. & Sternthal, B., Jan 1 1999, In : Psychology and Marketing. 16, 2, p. 99-118 20 p.

Research output: Contribution to journalArticle

28 Scopus citations

The effects of positive mood on memory

Lee, A. Y. & Sternthal, B., Sep 1999, In : Journal of Consumer Research. 26, 2, p. 115-127 13 p.

Research output: Contribution to journalArticle

146 Scopus citations
1997

The persuasive impact of message spacing

Malaviya, P. & Sternthal, B., Jan 1 1997, In : Journal of Consumer Psychology. 6, 3, p. 233-255 23 p.

Research output: Contribution to journalArticle

9 Scopus citations
1996

Acquisition and Impact of Consumer Expertise

Maheswaran, D., Sternthal, B. & Gürhan, Z., 1996, In : Journal of Consumer Psychology. 5, 2, p. 115-133 19 p.

Research output: Contribution to journalArticle

21 Scopus citations

The effect of type of elaboration on advertisement processing and judgment

Malaviya, P., Kisielius, J. & Sternthal, B., Nov 1996, In : Journal of Marketing Research. 33, 4, p. 410-421 12 p.

Research output: Contribution to journalArticle

70 Scopus citations
1993

A Two-Factor Explanation of Assimilation and Contrast Effects

Meyers-Levy, J. & Sternthal, B., Aug 1993, In : Journal of Marketing Research. 30, p. 359-368

Research output: Contribution to journalArticle

Experimental design: Generalization and Theoretical Explanation

Sternthal, B. & Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220

Research output: Chapter in Book/Report/Conference proceedingChapter

1992

Advances in Consumer Research

Sherry, J. F. & Sternthal, B., 1992, Association for Consumer Research.

Research output: Book/ReportBook

The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness

Anand, P. & Sternthal, B., Jan 1 1992, In : Journal of Consumer Psychology. 1, 3, p. 225-238 14 p.

Research output: Contribution to journalArticle

19 Scopus citations
1991

Gender Differences in the Use of Message Cues and Judgments

Meyers-Levy, J. & Sternthal, B., Feb 1991, In : Journal of Marketing Research. 28, p. 84-96

Research output: Contribution to journalArticle

Perceptual fluency and affect without recognition

Anand, P. & Sternthal, B., May 1 1991, In : Memory & Cognition. 19, 3, p. 293-300 8 p.

Research output: Contribution to journalArticle

22 Scopus citations
1990

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Anand, P. & Sternthal, B., Aug 1990, In : Journal of Marketing Research. 27, p. 345-353

Research output: Contribution to journalArticle

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

Maheswaran, D. & Sternthal, B., Jun 1990, In : Journal of Consumer Research. 17, p. 66-73

Research output: Contribution to journalArticle

1987
1986

Examining the Vividness Controversy: An Availability-Valence Interpretation

Kisielius, J. & Sternthal, B., Mar 1986, In : Journal of Consumer Research. 12, p. 418-431

Research output: Contribution to journalArticle

1984

Detecting and Explaining the Sleeper Effect

Hannah, D. B. & Sternthal, B., Sep 1984, In : Journal of Consumer Research. 11, p. 632-642

Research output: Contribution to journalArticle

Detecting and Explaining Vividness Effects in Attitudinal Judgments

Kisielius, J. & Sternthal, B., Feb 1984, In : Journal of Marketing Research. 21, p. 54-64

Research output: Contribution to journalArticle

1983

Attitude-Behavior Consistency in Children's Responses to Television Advertising

Roedder, D. L., Sternthal, B. & Calder, B. J., Nov 1983, In : Journal of Marketing Research. 20, p. 337-349

Research output: Contribution to journalArticle

1982

Consumer Behavior: An Information Processing Perspective

Sternthal, B. & Craig, C. S., 1982, Prentice Hall.

Research output: Book/ReportBook

1981
1980

Television Commercial Wearout: An Information Processing View

Calder, B. J. & Sternthal, B., May 1980, In : Journal of Marketing Research. 17, p. 173-186

Research output: Contribution to journalArticle

1979

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, R. P., Tybout, A. M., Craig, C. S. & Sternthal, B., Feb 1979, In : Journal of Marketing Research. 16, p. 88-95

Research output: Contribution to journalArticle

1978

Are Highly Credible Sources Persuasive?: Rejoinder

Sternthal, B. & Dholakia, R. R., Jun 1978, In : Journal of Consumer Research. 5, p. 67-69

Research output: Contribution to journalArticle

Impact of Deals and Deal Retraction on Brand Switching

Dodson, J. A., Tybout, A. M. & Sternthal, B., Feb 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

The impact of deals and deal retraction on brand switching

Dodson, J., Tybout, A. & Sternthal, B., 1978, In : Journal of Marketing Research. 15, p. 72-81

Research output: Contribution to journalArticle

The Persuasive Effects of Source Credibility: A Situational Analysis

Phillips, L. & Sternthal, B., 1978, In : Public Opinion Quarterly. p. 285-314

Research output: Contribution to journalArticle

187 Scopus citations