Brian Sternthal

  • 1280 Citations
1970 …2015

Research output per year

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Research Output

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Book
2015

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2015, 3rd ed. XanEdu. 336 p.

Research output: Book/ReportBook

2011

Advertising Strategy

Sternthal, B. & Rucker, D. D., 2011, 2nd ed. Action, MA: Copley Custom Textbooks. 250 p.

Research output: Book/ReportBook

1992

Advances in Consumer Research

Sherry, J. F. & Sternthal, B., 1992, Association for Consumer Research.

Research output: Book/ReportBook

1982

Consumer Behavior: An Information Processing Perspective

Sternthal, B. & Craig, C. S., 1982, Prentice Hall.

Research output: Book/ReportBook