Brian Sternthal

  • 1280 Citations
1970 …2015

Research output per year

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Research Output

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2010

Advertising Strategy

Rucker, D. D. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 209-231 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing a Compelling Brand Positioning

Tybout, A. M. & Sternthal, B., 2010, Kellogg on Marketing: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calder, B. J. (eds.). 2nd ed. John Wiley & Sons, p. 73-91 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Brand Positioning

Tybout, A. M. & Sternthal, B., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 11-26 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Building Brands through Effective Advertising

Sternthal, B. & Lee, A. Y., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. 129-149 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2001

Advertising Strategy

Sternthal, B., 2001, Kellogg on Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Brand Positioning

Tybout, A. M. & Sternthal, B., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 31-57 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation and Targeting

Sternthal, B. & Tybout, A. M., 2001, Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University. Iacobucci, D. (ed.). John Wiley & Sons, p. 3-30 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1993

Experimental design: Generalization and Theoretical Explanation

Sternthal, B. & Calder, B., 1993, Principles of Marketing Research. Blackwell, p. 195-220

Research output: Chapter in Book/Report/Conference proceedingChapter

1975

Broadening the Concept of Consumer Behavior

Sternthal, B. & Zaltman, G., 1975, Broadening the Concept of Consumer Behavior. Zaltman, G. & Sternthal, B. (eds.). Association for Consumer Research, p. 1-7

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing experimentation

Sternthal, B. & Craig, C. S., 1975, Marketing Research: Fundamentals and Dynamics. Zaltman, G. & Burger, P. C. (eds.). Dryden Press

Research output: Chapter in Book/Report/Conference proceedingChapter