Brian Sternthal

  • 1280 Citations
1970 …2015

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Review article
2002

Three questions you need to ask about your brand

Keller, K. L., Sternthal, B. & Tybout, A., Dec 1 2002, In : Harvard business review. 80, 9, p. 80-81 2 p.

Research output: Contribution to journalReview article

80 Scopus citations