• 160 Citations
1986 …2016
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Personal profile

Education/Academic qualification

Business, PhD, University of Wisconsin-Madison

BBA, University of Wisconsin-Madison

Fingerprint Dive into the research topics where Clarke L Caywood is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles
Marketing Engineering & Materials Science
selling Social Sciences
communications Social Sciences
candidacy Social Sciences
sales Social Sciences
Sales Engineering & Materials Science
marketing Social Sciences
sales representative Social Sciences

Research Output 1986 2016

  • 160 Citations
  • 10 Chapter
  • 10 Article
  • 1 Book
  • 1 Entry for encyclopedia/dictionary

Integrated Marketing Communications

Caywood, C. L., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). Sage

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Coorporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., 2015, The Handbook of Communication and Corporate Reputation . Carroll, C. E. (ed.). Wiley-Blackwell, p. 94-103 10 p. (Handbooks in Communication and Media).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Symbolic speech in political advertising: Encroaching legal barriers

Richards, J. I. & Caywood, C. L., Feb 4 2014, Signs, Codes, and Images. Taylor and Francis, Vol. 2. p. 231-256 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Corporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., Apr 4 2013, The Handbook of Communication and Corporate Reputation. Blackwell Publishing Ltd, p. 94-103 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

reputation
communications
marketing
stakeholder
tactics
8 Citations (Scopus)

Selling candidates like tubes of toothpaste: Is the comparison apt?

Thorson, E., Christ, W. G. & Caywood, C. L., Jan 1 2013, Television and Political Advertising: Volume I: Psychological Processes. Taylor and Francis, Vol. 1. p. 145-172 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

selling
candidacy
harbor
speculation
campaign