• 148 Citations
1986 …2016
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Personal profile

Education/Academic qualification

Business, PhD, University of Wisconsin-Madison

BBA, University of Wisconsin-Madison

Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1986 2016

  • 148 Citations
  • 10 Article
  • 8 Chapter
  • 1 Book
  • 1 Entry for encyclopedia/dictionary

Integrated Marketing Communications

Caywood, C. L., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). Sage

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Coorporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., 2015, The Handbook of Communication and Corporate Reputation . Carroll, C. E. (ed.). Wiley-Blackwell, p. 94-103 10 p. (Handbooks in Communication and Media).

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Corporate Reputation and the Discipline of Integrated Marketing Communications

Caywood, C. L., Apr 4 2013, The Handbook of Communication and Corporate Reputation. Blackwell Publishing Ltd, p. 94-103 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

reputation
communications
marketing
stakeholder
tactics

Branded Content Strategy: Meaningful Stakeholder Interaction

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 797-814 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Communications Research: Dynamic Digital Methods

Caywood, C. L., 2012, The Handbook of Strategic Public Relations and Integrated Marketing Communications. Caywood, C. L. (ed.). 2 ed. McGraw Hill, p. 37-56 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter