Research Output per year
Research Output per year
Personal profile
Education/Academic qualification
Business, PhD, University of Wisconsin-Madison
BBA, University of Wisconsin-Madison
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Dive into the research topics where Clarke L Caywood is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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The Marketing of Political Candidates: Current Tactics and Future Strategies
Caywood, C. L. & Laczniak, G. R., Jan 1 2017, Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies. Taylor and Francis, p. 233-257 25 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Integrated Marketing Communications
Caywood, C. L., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). SageResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
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Coorporate Reputation and the Discipline of Integrated Marketing Communications
Caywood, C. L., 2015, The Handbook of Communication and Corporate Reputation . Carroll, C. E. (ed.). Wiley-Blackwell, p. 94-103 10 p. (Handbooks in Communication and Media).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Symbolic speech in political advertising: Encroaching legal barriers
Richards, J. I. & Caywood, C. L., Feb 4 2014, Signs, Codes, and Images. Taylor and Francis, Vol. 2. p. 231-256 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
Corporate Reputation and the Discipline of Integrated Marketing Communications
Caywood, C. L., Apr 4 2013, The Handbook of Communication and Corporate Reputation. Blackwell Publishing Ltd, p. 94-103 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations