• 2044 Citations
1975 …2019

Research output per year

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Personal profile

Research Interests

Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

Education/Academic qualification

Speech, AB, University of Illinois at Urbana-Champaign

Speech, AM, University of Illinois at Urbana-Champaign

Speech Communication, PhD, University of Illinois at Urbana-Champaign

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Research Output

2 Scopus citations
  • 20 Scopus citations

    Whistling past the graveyard: Response to commentaries

    O’Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 5, p. 1001-1005 5 p.

    Research output: Contribution to journalReview article

    Open Access
  • 2 Scopus citations

    Message Framing Variations in Health and Risk Messaging

    O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

    Open Access
  • Misunderstandings of Effect Sizes in Message Effects Research

    O’Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations