• Source: Scopus
1975 …2019

Research activity per year

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Personal profile

Research Interests

Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

Education/Academic qualification

Speech, AB, University of Illinois at Urbana-Champaign

Speech, AM, University of Illinois at Urbana-Champaign

Speech Communication, PhD, University of Illinois at Urbana-Champaign

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