Grants per year
Personal profile
Research Interests
Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).
Education/Academic qualification
Speech, AB, University of Illinois at Urbana-Champaign
Speech, AM, University of Illinois at Urbana-Champaign
Speech Communication, PhD, University of Illinois at Urbana-Champaign
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- 1 Similar Profiles
Grants
- 1 Finished
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Meta-Study of Social Support of People Living with HIV
University of Illinois at Urbana-Champaign, National Institute of Mental Health
9/1/05 → 3/31/08
Project: Research project
Research Output
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Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence
O’Keefe, D. J., Jan 1 2019, In: Communication Methods and Measures.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Message pretesting using assessments of expected or perceived persuasiveness: Evidence about diagnosticity of relative actual persuasiveness
O’Keefe, D. J., Feb 1 2018, In: Journal of Communication. 68, 1, p. 120-142 23 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations -
Whistling past the graveyard: Response to commentaries
O’Keefe, D. J., Oct 1 2018, In: Journal of Communication. 68, 5, p. 1001-1005 5 p.Research output: Contribution to journal › Review article › peer-review
Open Access3 Scopus citations -
Message Framing Variations in Health and Risk Messaging
O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University PressResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
Open Access -
Misunderstandings of Effect Sizes in Message Effects Research
O’Keefe, D. J., Jul 3 2017, In: Communication Methods and Measures. 11, 3, p. 210-219 10 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations