Daniel James O'Keefe

  • 1755 Citations
1975 …2018
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Personal profile

Research Interests

Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

Education/Academic qualification

Speech, AB, University of Illinois at Urbana-Champaign

Speech, AM, University of Illinois at Urbana-Champaign

Speech Communication, PhD, University of Illinois at Urbana-Champaign

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Grants 2005 2008

Research Output 1975 2018

8 Citations (Scopus)
Message Effectiveness

Whistling past the graveyard: Response to commentaries

O'Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 5, p. 1001-1005 5 p.

Research output: Contribution to journalReview article

Open Access

Message Framing Variations in Health and Risk Messaging

O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
public policy
3 Citations (Scopus)

Misunderstandings of Effect Sizes in Message Effects Research

O'Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

O'Keefe, D. J., Feb 8 2016, In : European Journal of Marketing. 50, 1-2, p. 294-300 7 p.

Research output: Contribution to journalArticle

Predictive validity
Design methodology