Daniel James O'Keefe

  • 1755 Citations
1975 …2018
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Personal profile

Research Interests

Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).

Education/Academic qualification

Speech, AB, University of Illinois at Urbana-Champaign

Speech, AM, University of Illinois at Urbana-Champaign

Speech Communication, PhD, University of Illinois at Urbana-Champaign

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persuasion Social Sciences
Research Medicine & Life Sciences
appeal Social Sciences
evidence Social Sciences
argumentation Social Sciences
communication research Social Sciences
Communication Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences

Grants 2005 2008

Research Output 1975 2018

8 Citations (Scopus)
evidence
Message Effectiveness
diagnostic
expert

Whistling past the graveyard: Response to commentaries

O'Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 5, p. 1001-1005 5 p.

Research output: Contribution to journalReview article

Open Access
diagnostic
evidence
Graveyard
Diagnostics

Message Framing Variations in Health and Risk Messaging

O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
news
health
cancer
public policy
event
3 Citations (Scopus)

Misunderstandings of Effect Sizes in Message Effects Research

O'Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.

Research output: Contribution to journalArticle

Testing
remedies
2 Citations (Scopus)

Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

O'Keefe, D. J., Feb 8 2016, In : European Journal of Marketing. 50, 1-2, p. 294-300 7 p.

Research output: Contribution to journalArticle

Persuasion
Predictive validity
Evidence-based
Design methodology