Grants per year
Personal profile
Research Interests
Daniel O'Keefe's research focuses on organizing and synthesizing the substantial body of work derived from persuasion studies—the effects of messages on persuasion and the distinctive problems associated with the development of dependable generalizations about persuasive message effects. His work seeks to derive and integrate findings from the large number of extant persuasion effects studies, especially through quantitative methods for research synthesis (meta-analysis).
Education/Academic qualification
Speech, AB, University of Illinois at Urbana-Champaign
Speech, AM, University of Illinois at Urbana-Champaign
Speech Communication, PhD, University of Illinois at Urbana-Champaign
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persuasion
Social Sciences
Research
Medicine & Life Sciences
appeal
Social Sciences
evidence
Social Sciences
argumentation
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communication research
Social Sciences
Communication
Medicine & Life Sciences
Persuasive Communication
Medicine & Life Sciences
Grants 2005 2008
- 1 Finished
Meta-Study of Social Support of People Living with HIV
University of Illinois at Urbana-Champaign, National Institute of Mental Health
9/1/05 → 3/31/08
Project: Research project
Research Output 1975 2018
8
Citations
(Scopus)
Message pretesting using assessments of expected or perceived persuasiveness: Evidence about diagnosticity of relative actual persuasiveness
O'Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 1, p. 120-142 23 p.Research output: Contribution to journal › Article
evidence
Message Effectiveness
diagnostic
expert
Whistling past the graveyard: Response to commentaries
O'Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 5, p. 1001-1005 5 p.Research output: Contribution to journal › Review article
Open Access
diagnostic
evidence
Graveyard
Diagnostics
Message Framing Variations in Health and Risk Messaging
O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University PressResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
Open Access
news
health
cancer
public policy
event
3
Citations
(Scopus)
Misunderstandings of Effect Sizes in Message Effects Research
O'Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.Research output: Contribution to journal › Article
Testing
remedies
2
Citations
(Scopus)
Evidence-based advertising using persuasion principles: Predictive validity and proof of concept
O'Keefe, D. J., Feb 8 2016, In : European Journal of Marketing. 50, 1-2, p. 294-300 7 p.Research output: Contribution to journal › Article
Persuasion
Predictive validity
Evidence-based
Design methodology