• 1963 Citations
1975 …2019
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Research Output 1975 2019

2018
13 Citations (Scopus)
evidence
Message Effectiveness
diagnostic
expert
2 Citations (Scopus)

Whistling past the graveyard: Response to commentaries

O'Keefe, D. J., Jan 1 2018, In : Journal of Communication. 68, 5, p. 1001-1005 5 p.

Research output: Contribution to journalReview article

Open Access
diagnostic
evidence
Graveyard
Diagnostics
2017

Message Framing Variations in Health and Risk Messaging

O'Keefe, D. J., 2017, Oxford Research Encyclopedia: Communication. Nussbaum, J. (ed.). Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
news
health
cancer
public policy
event
4 Citations (Scopus)

Misunderstandings of Effect Sizes in Message Effects Research

O'Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.

Research output: Contribution to journalArticle

Testing
remedies
2016
2 Citations (Scopus)

Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

O'Keefe, D. J., Feb 8 2016, In : European Journal of Marketing. 50, 1-2, p. 294-300 7 p.

Research output: Contribution to journalArticle

Persuasion
Predictive validity
Evidence-based
Design methodology

Persuasion: Theory and Research

O'Keefe, D. J., 2016, 3rd ed. Thousand Oaks, CA: SAGE Publications, Inc. 408 p.

Research output: Book/ReportBook

persuasion
reactance
social judgement
edition
research method

Persuasion and Social Influence

O'Keefe, D. J., 2016, The International Encyclopedia of Communication Theory and Philosophy. Jensen, K. B. & Craig, R. T. (eds.). Oxford and Malden, MA: Wiley-Blackwell

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
Communication
2015

Conviction, la persuasion, et l’argumentation: Démêler les fins et les moyens d’influence

Translated title of the contribution: Conviction, Persuasion, and Argumentation: Untangling the Ends and Means of InfluenceO'Keefe, D. J., 2015, Persuasion et argumentation . Roque, G. & Nettel, A. L. (eds.). Paris: Classiques Garnier, p. 139-159 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

24 Citations (Scopus)
Research
evidence
Language
statistical significance
Confidence Intervals

Persuasion

O'Keefe, D. J., 2015, The Concise Encyclopedia of Communication. Donsbach, W. (ed.). Oxford and Malden, MA: Wiley-Blackwell, p. 447-448 2 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

2014
8 Citations (Scopus)

Pragma-dialectics and persuasion effects research

O'Keefe, D. J., Jan 1 2014, Considering Pragma-Dialectics: A Festschrift for Frans H. Van Eemeren on the Occasion of his 60th Birthday. Taylor and Francis, p. 235-243 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Dialectics
Persuasion

Preventive Health Behavior and Health Education

Jensen, J. D. & O'Keefe, D. J., 2014, The Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society. Cockerham, W. C. (ed.). Oxford and Malden, MA: Wiley-Blackwell, p. 1871–1875 5 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
Health Behavior
Health Education
Behavioral Medicine
Health Communication
Health Literacy
appeal
promotion
anxiety
communication
4 Citations (Scopus)

'What matters to Andrew'. The problem of premissary relevance in automated health advisors. Insights from pragma-dialectics

Rubinelli, S., Labrie, N. H. M. & O'Keefe, D. J., Aug 1 2013, In : Patient education and counseling. 92, 2, p. 218-222 5 p.

Research output: Contribution to journalArticle

Health Behavior
Persuasive Communication
Health
Health Communication
Artificial Intelligence
2012
11 Citations (Scopus)

Conviction, Persuasion, and Argumentation: Untangling the Ends and Means of Influence

O'Keefe, D. J., Mar 1 2012, In : Argumentation. 26, 1, p. 19-32 14 p.

Research output: Contribution to journalArticle

persuasion
argumentation
influencing behavior
discourse
Conviction

From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive appeals

O'Keefe, D. J., 2012, Health communication message design: Theory, research, and practice. Thousand Oaks: Sage Publications

Research output: Chapter in Book/Report/Conference proceedingChapter

How can we increase the success rate of compliance requests?

O'Keefe, D. J., 2012, Introduction to Communication Studies: Translating Scholarship into Meaningful Practice. Goodboy, A. & Shultz, K. (eds.). Dubuque, IA: Kendall/Hunt Publishing Co., p. 341-346 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Argumentative Structure of Some Persuasive Appeal Variations

O'Keefe, D. J., 2012, Topical Themes in Argumentation Theory: Twenty Exploratory Studies. van Eemeren, F. H. & Garssen, B. (eds.). Berlin: Springer Science+Business Media, LLC, p. 291-306 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)

The elaboration likelihood model

O'Keefe, D. J., Jan 1 2012, The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc., p. 137-149 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

47 Citations (Scopus)

The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

O'Keefe, D. J. & Nan, X., Nov 1 2012, In : Health Communication. 27, 8, p. 776-783 8 p.

Research output: Contribution to journalArticle

vaccination
appeal
Vaccination
Public health
Public Health
2011

Approaches to verbal persuasion in intelligent user interfaces

O'Keefe, D. J., 2011, Emotion-oriented systems: The Humaine handbook. p. 555-580

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Citations (Scopus)

Approaches to verbal persuasion in intelligent user interfaces

Guerini, M., Stock, O., Zancanaro, M., O'Keefe, D. J., Mazzotta, I., de Rosis, F., Poggi, I., Lim, M. Y. & Aylett, R., Jan 1 2011, Cognitive Technologies. 9783642151835 ed. Springer Verlag, p. 559-584 26 p. (Cognitive Technologies; no. 9783642151835).

Research output: Chapter in Book/Report/Conference proceedingChapter

User interfaces
5 Citations (Scopus)

Conducting research on international advertising: The roles of cultural knowledge and international research teams

Hornikx, J. & O'Keefe, D. J., Apr 1 2011, In : Journal of Global Marketing. 24, 2, p. 152-166 15 p.

Research output: Contribution to journalArticle

International research
Cultural knowledge
International advertising
Experiment
Cultural values

Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

O'Keefe, D. J., 2011, Bending opinion: Essays on persuasion in the public domain. Haaften, T. V., Jansen, H., Jong, J. D. & Koetsenruijter, W. (eds.). The Netherlands: Leiden University Press, p. 117-131

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Handling counterarguments: The intersection of pragma-dialectical normative concerns and practical persuasive success

O'Keefe, D. J., 2011, Keeping in touch with pragma-dialectics: In honor of Frans van Eemeren. Amsterdam: John Benjamins, p. 221-229

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
communication research
asymmetry
Communication
Testing
confidence
2 Citations (Scopus)

The problem of premissary relevance

Rubinelli, S., Wierda, R., Labrie, N. & O'Keefe, D. J., Aug 15 2011, Artificial Intelligence and Health Communication - Papers from the AAAI Spring Symposium, Technical Report. Vol. SS-11-01. p. 53-56 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Health

The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

O'Keefe, D. J. & Jensen, J. D., 2011, Leveraging consumer psychology for effective health communications: The obesity challenge. Batra, R., Keller, P. A. & Strecher, V. J. (eds.). New York: ME Sharpe, p. 171-185

Research output: Chapter in Book/Report/Conference proceedingChapter

Normatively Responsible Advocacy: Some Provocations from Persuasion Effects Research

O'Keefe, D. J., 2009, Pondering on Problems of Argumentation: Twenty Essays on Theoretical Issues. van Eemeren, F. H. & Garssen, B. (eds.). Berlin: Springer Science+Business Media, LLC, Vol. 14. p. 79-90 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

provocation
persuasion
argumentation
evidence
discourse

Persuasive effects of strategic maneuvering: Some findings from meta-analyses of experimental persuasion effects research: Fifteen studies on strategic maneuvering

O'Keefe, D. J., 2009, Examining argumentation in context: Fifteen studies on strategic maneuvering. Amsterdam: Johns Benjamin, p. 285-296

Research output: Chapter in Book/Report/Conference proceedingChapter

Theories of persuasion

O'Keefe, D. J., 2009, The SAGE handbook of media processes and effects. Thousand Oaks, CA: Sage, p. 269-282

Research output: Chapter in Book/Report/Conference proceedingChapter

163 Citations (Scopus)

The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease detection behaviors: A meta-analytic review

O'Keefe, D. J. & Jensen, J. D., Aug 6 2009, In : Journal of Communication. 59, 2, p. 296-316 21 p.

Research output: Contribution to journalReview article

appeal
Disease
cancer
Skin
communicator
2008
74 Citations (Scopus)
appeal
Skin
Processing
communicator
cancer

Elaboration likelihood model

O'Keefe, D. J., 2008, International encyclopedia of communication. Donsbach , W. (ed.). Wiley-Blackwell

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Persuasion

O'Keefe, D. J., 2008, International encyclopedia of communication. Donsbach , W. (ed.). Oxford and Malden, MA: Wiley-Blackwell, Vol. 8. p. 3590-3592 3 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Social support and living with HIV: Findings from qualitative studies

Goldsmith, D. J., Brashers, D. E., Kosenko, K. A. & O'Keefe, D. J., 2008, Communication perspectives on HIV/AIDS for the 21st century. Edgar, T., Noar, S. M. & Freimuth, V. S. (eds.). New York: Lawrence Erlbaum Associates, p. 101-136

Research output: Chapter in Book/Report/Conference proceedingChapter

2007
research practice
grouping
community
358 Citations (Scopus)

Narrative communication in cancer prevention and control: A framework to guide research and application

Kreuter, M. W., Green, M. C., Cappella, J. N., Slater, M. D., Wise, M. E., Storey, D., Clark, E. M., O'Keefe, D. J., Erwin, D. O., Holmes, K., Hinyard, L. J., Houston, T. & Woolley, S., Jul 13 2007, In : Annals of Behavioral Medicine. 33, 3, p. 221-235 15 p.

Research output: Contribution to journalReview article

Communication
Research
Neoplasms
Journalism
Automatic Data Processing
10 Citations (Scopus)
conflict potential
persuasion
argumentation
evidence
Social Influence

Reclame in Europa: Reclame wel of niet cultureel aanpassen?

Translated title of the contribution: Advertising in Europe: To adapt or not adapt culturally?Hornikx, J. & O'Keefe, D. J., 2007, In : Tekst[blad]. 13, 3, p. 12-15 4 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)

Social support and living with HIV: Findings from qualitative studies

Goldsmith, D. J., Brashers, D. E., Kosenko, K. A. & O'Keefe, D. J., Aug 19 2007, Communication Perspectives on HIV/AIDS for the 21st Century. Lawrence Erlbaum Associates, p. 101-136 36 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Support
HIV
272 Citations (Scopus)
Nutrition
Disease
appeal
dental hygiene
Safe Sex
2006

Persuasion

O'Keefe, D. J., 2006, Handbook of communication skills. 3rd ed. London, UK: Routledge, p. 323-341

Research output: Chapter in Book/Report/Conference proceedingChapter