• 2032 Citations
1975 …2019
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Research Output 1975 2019

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Book
2016

Persuasion: Theory and Research

O'Keefe, D. J., 2016, 3rd ed. Thousand Oaks, CA: SAGE Publications, Inc. 408 p.

Research output: Book/ReportBook

persuasion
reactance
social judgement
edition
research method
2002

Persuasion: Theory and research

O'Keefe, D. J., 2002, 2nd ed. Thousand Oaks, CA: Sage Publications.

Research output: Book/ReportBook

1990

Persuasion: Theory and research

O'Keefe, D. J., 1990, Newbury Park, CA: Sage.

Research output: Book/ReportBook