• 1965 Citations
1975 …2019
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Research Output 1975 2019

Filter
Article
2018
13 Citations (Scopus)
evidence
Message Effectiveness
diagnostic
expert
2017
4 Citations (Scopus)

Misunderstandings of Effect Sizes in Message Effects Research

O'Keefe, D. J., Jul 3 2017, In : Communication Methods and Measures. 11, 3, p. 210-219 10 p.

Research output: Contribution to journalArticle

Testing
remedies
2016
2 Citations (Scopus)

Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

O'Keefe, D. J., Feb 8 2016, In : European Journal of Marketing. 50, 1-2, p. 294-300 7 p.

Research output: Contribution to journalArticle

Persuasion
Predictive validity
Evidence-based
Design methodology
2015
24 Citations (Scopus)
Research
evidence
Language
statistical significance
Confidence Intervals
2013
appeal
promotion
anxiety
communication
4 Citations (Scopus)

'What matters to Andrew'. The problem of premissary relevance in automated health advisors. Insights from pragma-dialectics

Rubinelli, S., Labrie, N. H. M. & O'Keefe, D. J., Aug 1 2013, In : Patient education and counseling. 92, 2, p. 218-222 5 p.

Research output: Contribution to journalArticle

Health Behavior
Persuasive Communication
Health
Health Communication
Artificial Intelligence
2012
12 Citations (Scopus)

Conviction, Persuasion, and Argumentation: Untangling the Ends and Means of Influence

O'Keefe, D. J., Mar 1 2012, In : Argumentation. 26, 1, p. 19-32 14 p.

Research output: Contribution to journalArticle

persuasion
argumentation
influencing behavior
discourse
Conviction
47 Citations (Scopus)

The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

O'Keefe, D. J. & Nan, X., Nov 1 2012, In : Health Communication. 27, 8, p. 776-783 8 p.

Research output: Contribution to journalArticle

vaccination
appeal
Vaccination
Public health
Public Health
2011
5 Citations (Scopus)

Conducting research on international advertising: The roles of cultural knowledge and international research teams

Hornikx, J. & O'Keefe, D. J., Apr 1 2011, In : Journal of Global Marketing. 24, 2, p. 152-166 15 p.

Research output: Contribution to journalArticle

International research
Cultural knowledge
International advertising
Experiment
Cultural values
2 Citations (Scopus)
communication research
asymmetry
Communication
Testing
confidence
2008
74 Citations (Scopus)
appeal
Skin
Processing
communicator
cancer
2007
research practice
grouping
community
10 Citations (Scopus)
conflict potential
persuasion
argumentation
evidence
Social Influence

Reclame in Europa: Reclame wel of niet cultureel aanpassen?

Translated title of the contribution: Advertising in Europe: To adapt or not adapt culturally?Hornikx, J. & O'Keefe, D. J., 2007, In : Tekst[blad]. 13, 3, p. 12-15 4 p.

Research output: Contribution to journalArticle

2003
82 Citations (Scopus)

Colloquy: Should familywise alpha be adjusted? Against familywise alpha adjustment

O'Keefe, D. J., Jul 1 2003, In : Human Communication Research. 29, 3, p. 431-447 17 p.

Research output: Contribution to journalArticle

significance test
222 Citations (Scopus)
manipulation
data analysis
persuasion
evidence
anxiety
2001

An odds-ratio-based meta-analysis of research on the door-in-the-face influence strategy

O'Keefe, D. J. & Hale, S. L., 2001, In : Communication Reports. 14, p. 31-38

Research output: Contribution to journalArticle

uncertainty
Effect Size
Meta-analysis
Uncertainty
Correlation Coefficient

An odds–ratio–based meta–analysis of research on the door–in–the–face influence strategy

O'Keefe, D. J. & Hale, S. L., Jan 1 2001, In : International Journal of Phytoremediation. 21, 1, p. 31-38 8 p.

Research output: Contribution to journalArticle

odds ratio
uncertainty
index
Uncertainty
effect
2000

Guilt and social influence

O'Keefe, D. J., 2000, In : Communication Yearbook. 23, p. 67-101

Research output: Contribution to journalArticle

1999
25 Citations (Scopus)

Guilt and expected guilt in the door-in-the-face technique

O'Keefe, D. J. & Figgé, M., Jan 1 1999, In : Communication Monographs. 66, 4, p. 312-324 13 p.

Research output: Contribution to journalArticle

guilt
Experiments
experiment
Compliance
Guilt
concession
evidence
9 Citations (Scopus)
concession
evidence

Variability of persuasive message effects: Meta-analytic evidence and implications

O'Keefe, D. J., 1999, In : Document Design. 1, p. 87-97

Research output: Contribution to journalArticle

The door-in-the-face influence strategy: A random-effects meta-analytic review

O'Keefe, D. J. & Hale, S. L., 1998, In : Communication Yearbook. 21, p. 1-33

Research output: Contribution to journalArticle

1997
42 Citations (Scopus)

A guilt-based explanation of the door-in-the-face influence strategy

O'Keefe, D. J. & Figgé, M., Jan 1 1997, In : Human Communication Research. 24, 1, p. 64-81 18 p.

Research output: Contribution to journalArticle

Guilt
Moderators
guilt
moderator
Epidemiologic Effect Modifiers
21 Citations (Scopus)

The application of persuasion research to consultation in school psychology

O'Keefe, D. J. & Medway, F. J., Jan 1 1997, In : Journal of School Psychology. 35, 2, p. 173-193 21 p.

Research output: Contribution to journalArticle

Persuasive Communication
persuasion
Referral and Consultation
psychology
Psychology
1994
20 Citations (Scopus)
20 Citations (Scopus)
Compliance Gaining
Compliance

The messages replication factor: Methods tailored to messages as objects of study

Jackson, S., O'Keefe, D. J. & Brashers, D. E., 1994, In : Journalism Quarterly. 71, p. 984-996

Research output: Contribution to journalArticle

communication research
statistical analysis
manipulation
Values
1993
11 Citations (Scopus)
Meta-analysis
12 Citations (Scopus)

Understanding social influence: Relations between lay and technical perspectives

O'Keefe, D. J., 1993, In : Communication Studies. 44, p. 228-238

Research output: Contribution to journalArticle

persuasion
Metal foil
interview
1991
8 Citations (Scopus)
1989
40 Citations (Scopus)

Messages as replications: Toward a message-centered design strategy

Jackson, S., O'Keefe, D. J., Jacobs, S. & Brashers, D. E., 1989, In : Communication Monographs. 56, p. 364-384

Research output: Contribution to journalArticle

moderator
Moderators
manipulation
Replication
experiment
1988
3 Citations (Scopus)

Reply to Morley

O'Keefe, D. J., Jackson, S. & Jacobs, S., 1988, In : Human Communication Research. 15, p. 148-151

Research output: Contribution to journalArticle

3 Citations (Scopus)

Reply to Morley

O'KEEFE, DANIEL. J. & JACOBS, SALLY. JACKSON. SCOTT., Jan 1 1988, In : Human Communication Research. 15, 1, p. 148-151 4 p.

Research output: Contribution to journalArticle

The search for reliable generalizations about messages: A comparison of research strategies

Jackson, S., O'Keefe, D. J. & Jacobs, S., 1988, In : Human Communication Research. 15, p. 127-142

Research output: Contribution to journalArticle

statistical analysis
Statistical Factor Analysis
research planning
Research Design
trend
40 Citations (Scopus)

The Search for Reliable Generalizations About Messages A Comparison of Research Strategies

JACKSON, SALLY., O'KEEFE, DANIEL. J. & JACOBS, SCOTT., Jan 1 1988, In : Human Communication Research. 15, 1, p. 127-142 16 p.

Research output: Contribution to journalArticle

statistical analysis
Statistical Factor Analysis
research planning
Research Design
trend
1985

Argument criticism and Willardian skepticism

O'Keefe, D. J., 1985, In : Journal of the American Forensic Association. 21, p. 196-205

Research output: Contribution to journalArticle

1984

Construct differentiation as a moderator of attitude-behavior consistency: A failure to confirm

Babrow, A. S. & O'Keefe, D. J., 1984, In : Central States Speech Journal. 35, p. 160-165

Research output: Contribution to journalArticle

Students
38 Citations (Scopus)

Separability of attitudinal and normative influences on behavioral intentions in the Fishbein-Ajzen model

Shepherd, G. J. & O'Keefe, D. J., 1984, In : Journal of Social Psychology. 122, p. 289-290

Research output: Contribution to journalArticle