Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Psychology, PhD, Ohio State University
… → 2005
Psychology, MA, Ohio State University
… → 2000
Psychology, BA, University of California, Santa Cruz
… → 1998
Research interests keywords
- Advertising
- Consumer behavior
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Dive into the research topics where Derek Rucker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language
Rocklage, M. D., He, S., Rucker, D. D. & Nordgren, L. F., Oct 2023, In: Journal of Marketing Research. 60, 5, p. 870-888 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
How uncertainty affects information search among consumers: a curvilinear perspective
He, S. & Rucker, D. D., Sep 2023, In: Marketing Letters. 34, 3, p. 415-428 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications
Fan, L., Rucker, D. D. & Jiang, Y., Aug 1 2023, In: Journal of Consumer Research. 50, 2, p. 236-254 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The coin of consumption: Understanding the bright and dark sides
Fennis, B. M. & Rucker, D. D., Feb 2023, In: Current opinion in psychology. 49, 101518.Research output: Contribution to journal › Editorial › peer-review
2 Scopus citations -
Experimental validation bias limits the scope and ambition of applied behavioural science
Gal, D. & Rucker, D. D., Jan 2022, In: Nature Reviews Psychology. 1, 1, p. 5-6 2 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access5 Scopus citations
Datasets
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Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale
Xu, M. (Contributor), Briñol, P. (Creator), Gretton, J. D. (Creator), Tormala, Z. L. (Creator), Rucker, D. (Creator), Petty, R. E. (Creator) & Petty, R. E. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4886625.v1, https://sage.figshare.com/collections/Individual_Differences_in_Attitude_Consistency_Over_Time_The_Personal_Attitude_Stability_Scale/4886625/1 and one more link, https://sage.figshare.com/collections/Individual_Differences_in_Attitude_Consistency_Over_Time_The_Personal_Attitude_Stability_Scale/4886625 (show fewer)
Dataset
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The Attitude–Behavior Relationship Revisited
Bechler, C. J. (Creator), Tormala, Z. L. (Creator) & Rucker, D. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.5530799.v4, https://sage.figshare.com/collections/The_Attitude_Behavior_Relationship_Revisited/5530799/4
Dataset
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The Dark Side of Luxury: Social Costs of Luxury Consumption
Cannon, C. (Creator) & Rucker, D. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4242770, https://figshare.com/collections/The_Dark_Side_of_Luxury_Social_Costs_of_Luxury_Consumption/4242770
Dataset