Research Output per year
Personal profile
Research Interests
Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.
Education/Academic qualification
Psychology, PhD, The Ohio State University
… → 2005
Psychology, MA, The Ohio State University
… → 2000
Psychology, BA, University of California, Santa Cruz
… → 1998
Research interests
- Advertising
- Consumer behavior
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Network
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Research Output 2000 2020
Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions
Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.Research output: Contribution to journal › Article
Mediation analysis in consumer psychology: Models, methods, and considerations
Rucker, D. & Preacher, K. J., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 373-384 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Perceiving attitude change: How qualitative shifts augment change perception
Bechler, C. J., Tormala, Z. L. & Rucker, D., May 1 2019, In : Journal of Experimental Social Psychology. 82, p. 160-175 16 p.Research output: Contribution to journal › Article
Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change
Catapano, R., Tormala, Z. L. & Rucker, D., Mar 1 2019, In : Psychological Science. 30, 3, p. 424-435 12 p.Research output: Contribution to journal › Article
Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts
Krause, R. J. & Rucker, D., Jan 1 2019, In : Personality and Social Psychology Bulletin.Research output: Contribution to journal › Article