Research Output per year
Personal profile
Research Interests
Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.
Education/Academic qualification
Psychology, PhD, The Ohio State University
… → 2005
Psychology, MA, The Ohio State University
… → 2000
Psychology, BA, University of California, Santa Cruz
… → 1998
Research interests
- Advertising
- Consumer behavior
Fingerprint Dive into the research topics where Derek Rucker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Persuasive Communication
Medicine & Life Sciences
Research
Medicine & Life Sciences
Psychology
Medicine & Life Sciences
Emotions
Medicine & Life Sciences
persuasion
Social Sciences
attitude change
Social Sciences
Social Class
Medicine & Life Sciences
consumption behavior
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2000 2019
Mediation analysis in consumer psychology: Models, methods, and considerations
Rucker, D. & Preacher, K. J., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 373-384 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Psychology
Consumer psychology
Mediation
Perceiving attitude change: How qualitative shifts augment change perception
Bechler, C. J., Tormala, Z. L. & Rucker, D., May 1 2019, In : Journal of Experimental Social Psychology. 82, p. 160-175 16 p.Research output: Contribution to journal › Article
attitude change
social psychology
persuasion
Persuasive Communication
Social Psychology
Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change
Catapano, R., Tormala, Z. L. & Rucker, D., Mar 1 2019, In : Psychological Science. 30, 3, p. 424-435 12 p.Research output: Contribution to journal › Article
Persuasive Communication
Shoes
Research
Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts
Krause, R. J. & Rucker, D., Jan 1 2019, In : Personality and Social Psychology Bulletin.Research output: Contribution to journal › Article
Persuasive Communication
Emotions
Equipment and Supplies
Research
Power (Psychology)
Text analysis in consumer research: An overview and tutorial
Rocklage, M. D. & Rucker, D., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 385-402 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research
Text analysis
Consumer research