Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Psychology, PhD, Ohio State University
… → 2005
Psychology, MA, Ohio State University
… → 2000
Psychology, BA, University of California, Santa Cruz
… → 1998
Research interests
- Advertising
- Consumer behavior
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Are We There Yet? An Anticipation Account of the Return Trip Effect
Chen, Z., Hamilton, R. & Rucker, D. D., Mar 2021, In: Social Psychological and Personality Science. 12, 2, p. 258-265 8 p.Research output: Contribution to journal › Article › peer-review
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Attitudes and attitude strength as precursors to object attachment
Rucker, D. D., Jun 2021, In: Current opinion in psychology. 39, p. 38-42 5 p.Research output: Contribution to journal › Review article › peer-review
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How Marketing Perks Influence Word of Mouth
Lisjak, M., Bonezzi, A. & Rucker, D. D., Sep 2021, In: Journal of marketing. 85, 5, p. 128-144 17 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Mass-scale emotionality reveals human behaviour and marketplace success
Rocklage, M. D., Rucker, D. D. & Nordgren, L. F., 2021, (Accepted/In press) In: Nature human behaviour.Research output: Contribution to journal › Article › peer-review
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The psychology of object attachment: Our bond with teddy bears, coffee mugs, and wedding rings
Norberg, M. M. & Rucker, D. D., Jun 2021, In: Current opinion in psychology. 39, p. v-xResearch output: Contribution to journal › Editorial › peer-review