• 11514 Citations

Research output per year

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Personal profile

Research Interests

Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.

Education/Academic qualification

Psychology, PhD, Ohio State University

… → 2005

Psychology, MA, Ohio State University

… → 2000

Psychology, BA, University of California, Santa Cruz

… → 1998

Research interests

  • Advertising
  • Consumer behavior

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Research Output

Are We There Yet? An Anticipation Account of the Return Trip Effect

Chen, Z., Hamilton, R. & Rucker, D. D., Jan 1 2020, (Accepted/In press) In : Social Psychological and Personality Science.

Research output: Contribution to journalArticle

  • Can Bad Be Good? The Attraction of a Darker Self

    Krause, R. J. & Rucker, D. D., May 1 2020, In : Psychological Science. 31, 5, p. 518-530 13 p.

    Research output: Contribution to journalArticle

  • Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

    Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

    Research output: Contribution to journalArticle

  • Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale

    Xu, M., Briñol, P., Gretton, J. D., Tormala, Z. L., Rucker, D. D. & Petty, R. E., Jan 1 2020, (Accepted/In press) In : Personality and Social Psychology Bulletin.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Social rank: implications for consumers as actors and observers

    Rucker, D. D., Jun 1 2020, In : Current opinion in psychology. 33, p. 57-61 5 p.

    Research output: Contribution to journalReview article