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Derek Rucker

  • Source: Scopus
20002021

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Research Interests

Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.

Education/Academic qualification

Psychology, PhD, Ohio State University

… → 2005

Psychology, MA, Ohio State University

… → 2000

Psychology, BA, University of California, Santa Cruz

… → 1998

Research interests

  • Advertising
  • Consumer behavior

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