• 10523 Citations
20002020
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Personal profile

Research Interests

Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.

Education/Academic qualification

Psychology, PhD, The Ohio State University

… → 2005

Psychology, MA, The Ohio State University

… → 2000

Psychology, BA, University of California, Santa Cruz

… → 1998

Research interests

  • Advertising
  • Consumer behavior

Fingerprint Dive into the research topics where Derek Rucker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 16 Similar Profiles
Persuasive Communication Medicine & Life Sciences
Research Medicine & Life Sciences
Psychology Medicine & Life Sciences
persuasion Social Sciences
Emotions Medicine & Life Sciences
attitude change Social Sciences
Social Class Medicine & Life Sciences
experiment Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2000 2020

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Bechler, C. J., Tormala, Z. L. & Rucker, D. D., Jan 2020, In : Journal of Experimental Social Psychology. 86, 103911.

Research output: Contribution to journalArticle

Persuasive Communication
persuasion
attitude change
Marketing
wisdom

Mediation analysis in consumer psychology: Models, methods, and considerations

Rucker, D. & Preacher, K. J., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 373-384 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychology
Consumer psychology
Mediation
1 Citation (Scopus)

Perceiving attitude change: How qualitative shifts augment change perception

Bechler, C. J., Tormala, Z. L. & Rucker, D., May 1 2019, In : Journal of Experimental Social Psychology. 82, p. 160-175 16 p.

Research output: Contribution to journalArticle

attitude change
social psychology
persuasion
Persuasive Communication
Social Psychology

Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change

Catapano, R., Tormala, Z. L. & Rucker, D., Mar 1 2019, In : Psychological Science. 30, 3, p. 424-435 12 p.

Research output: Contribution to journalArticle

Persuasive Communication
Shoes
Research
Persuasive Communication
Emotions
Equipment and Supplies
Research
Power (Psychology)