Research Output per year
Research Output per year
Personal profile
Research Interests
Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Psychology, PhD, Ohio State University
… → 2005
Psychology, MA, Ohio State University
… → 2000
Psychology, BA, University of California, Santa Cruz
… → 1998
Research interests keywords
- Advertising
- Consumer behavior
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Social hierarchy and social influence
Rucker, D. D. & Galinsky, A. D., Feb 20 2025, Research Handbook on Social Influence. Edward Elgar Publishing Ltd., p. 148-163 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Softening the Blow or Sharpening the Blade: Examining the Reputational Effects of Satire
Jazaieri, H. & Rucker, D. D., 2025, (Accepted/In press) In: Journal of Experimental Psychology: General.Research output: Contribution to journal › Article › peer-review
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Are many sex/gender differences really power differences?
Galinsky, A. D., Turek, A., Agarwal, G., Anicich, E. M., Rucker, D. D., Bowles, H. R., Liberman, N., Levin, C. & Magee, J. C., Feb 1 2024, In: PNAS Nexus. 3, 2, pgae025.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations -
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
Desmichel, P. & Rucker, D. D., Feb 1 2024, In: Journal of Consumer Research. 50, 5, p. 887-906 20 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements
Krause-Galoni, R. & Rucker, D. D., Jan 2024, In: Journal of the Association for Consumer Research. 9, 1, p. 58-70 13 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations
Datasets
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Individual Differences in Attitude Consistency Over Time: The Personal Attitude Stability Scale
Xu, M. (Contributor), Briñol, P. (Creator), Gretton, J. D. (Creator), Tormala, Z. L. (Creator), Rucker, D. D. (Creator) & Petty, R. E. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4886625, https://sage.figshare.com/collections/Individual_Differences_in_Attitude_Consistency_Over_Time_The_Personal_Attitude_Stability_Scale/4886625
Dataset
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Can Bad Be Good? The Attraction of a Darker Self
Krause, R. J. (Creator) & Rucker, D. D. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4948062, https://sage.figshare.com/collections/Can_Bad_Be_Good_The_Attraction_of_a_Darker_Self/4948062
Dataset
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Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change
Catapano, R. (Contributor), Tormala, Z. L. (Creator) & Rucker, D. D. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4383470, https://sage.figshare.com/collections/Perspective_Taking_and_Self-Persuasion_Why_Putting_Yourself_in_Their_Shoes_Reduces_Openness_to_Attitude_Change/4383470
Dataset
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Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts
Krause, R. J. (Creator) & Rucker, D. D. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4536842, https://sage.figshare.com/collections/Strategic_Storytelling_When_Narratives_Help_Versus_Hurt_the_Persuasive_Power_of_Facts/4536842
Dataset
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Are We There Yet? An Anticipation Account of the Return Trip Effect
Chen, Z. (Creator), Hamilton, R. (Creator) & Rucker, D. D. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4936503, https://sage.figshare.com/collections/Are_We_There_Yet_An_Anticipation_Account_of_the_Return_Trip_Effect/4936503/1
Dataset