Derek Rucker

  • Source: Scopus
20002021

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Dr. Rucker's primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Psychology, PhD, Ohio State University

… → 2005

Psychology, MA, Ohio State University

… → 2000

Psychology, BA, University of California, Santa Cruz

… → 1998

Research interests

  • Advertising
  • Consumer behavior

Fingerprint

Dive into the research topics where Derek Rucker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or