Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 11 Similar Profiles
Marketing Business & Economics
Integrated marketing communications Business & Economics
Marketing communications Business & Economics
marketing Social Sciences
Branding Business & Economics
communications Social Sciences
Communication Business & Economics
Social media Business & Economics

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Research Output 1976 2018

1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Research - peer-reviewArticle

Corporate branding
Corporate brand
Corporate citizenship

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: ResearchConference contribution

Open Access
Preference theory

Consumer research, retailers and robots

Schultz, D. E. & Block, M. Jan 1 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Research - peer-reviewArticle

Consumer research
Marketing communications
Emerging markets
Conceptual model

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V. May 21 2016 (Accepted/In press) In : Journal of Marketing Communications. p. 1-18 18 p.

Research output: Research - peer-reviewArticle

Media planning
Optimization model
Media exposure