• 1708 Citations
1976 …2020

Research output per year

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Personal profile

Education/Academic qualification

Advertising, MA, University of Michigan

Mass Media, PhD, University of Michigan

Marketing/Journalism, BBA, University of Oklahoma

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Research Output

Segmenting consumers based on willingness to share data for marketing purposes

Block, M. P. & Schultz, D. E., Jan 1 2020, In : Applied Marketing Analytics. 5, 3, p. 243-255 13 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    IMC in digitally-empowering contexts: the emerging role of negotiated brands

    Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Replication and George the Galapagos tortoise

    Schultz, D. E., Kerr, G. & Kitchen, P., Jan 1 2019, (Accepted/In press) In : Journal of Marketing Communications.

    Research output: Contribution to journalArticle

    Open Access