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Marketing Engineering & Materials Science
Communication Engineering & Materials Science
customer Social Sciences
communications Social Sciences
data Social Sciences
advertising Social Sciences
research Social Sciences
Industry Engineering & Materials Science

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Research Output 1978 2017

1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Contribution to journalArticle

Citizenship

Consumer research, retailers and robots

Schultz, D. E. & Block, M. 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Retail
Intelligent agents
Robots
Big data
Robot
Interactivity
Testing
Conceptual model

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V. May 21 2016 In : Journal of Marketing Communications. p. 1-18 18 p.

Research output: Contribution to journalArticle

How digital platforms influence luxury purchase behavior in India?

Jain, V. & Schultz, D. E. Jun 15 2016 In : Journal of Marketing Communications. p. 1-24 24 p.

Research output: Contribution to journalArticle

Luxury
Digital media
Retail
Managers
Aspiration