Don Edward Schultz

  • 1591 Citations
1976 …2019
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Personal profile

Education/Academic qualification

Advertising, MA, University of Michigan

Mass Media, PhD, University of Michigan

Marketing/Journalism, BBA, University of Oklahoma, Norman, OK

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  • 4 Similar Profiles
marketing Social Sciences
communications Social Sciences
customer Social Sciences
communication Social Sciences
Integrated marketing communications Business & Economics
Marketing Business & Economics
advertising industry Social Sciences
Marketing communications Business & Economics

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Research Output 1976 2019

3 Citations (Scopus)

How digital platforms influence luxury purchase behavior in India?

Jain, V. & Schultz, D. E., Jan 2 2019, In : Journal of Marketing Communications. 25, 1, p. 41-64 24 p.

Research output: Contribution to journalArticle

Purchase
Luxury
Purchase behavior
India
Digital media

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

Research output: Contribution to journalArticle

Marketing
communications
marketing
Communication
Values

Replication and George the Galapagos tortoise

Schultz, D. E., Kerr, G. & Kitchen, P., Jan 1 2019, (Accepted/In press) In : Journal of Marketing Communications.

Research output: Contribution to journalArticle

Open Access
Replication
Marketing communications
Reviewing
Citations
Agenda

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Purchasing
Optimization model
Media exposure
4 Citations (Scopus)
Conceptual framework
India
Luxury
Marketers
Marketing research