Don Edward Schultz

  • 1560 Citations
1976 …2019
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Personal profile

Education/Academic qualification

Advertising, MA, University of Michigan

Mass Media, PhD, University of Michigan

Marketing/Journalism, BBA, University of Oklahoma, Norman, OK

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Marketing Engineering & Materials Science
marketing Social Sciences
Communication Engineering & Materials Science
communications Social Sciences
customer Social Sciences
communication Social Sciences
Sales Engineering & Materials Science
Integrated marketing communications Business & Economics

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Research Output 1976 2019

IMC in digitally-empowering contexts: the emerging role of negotiated brands

Vollero, A., Schultz, D. E. & Siano, A., Apr 3 2019, In : International Journal of Advertising. 38, 3, p. 428-449 22 p.

Research output: Contribution to journalArticle


Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Optimization model
Media exposure
3 Citations (Scopus)
Conceptual framework
Marketing research

Redirecting Our Communication Objectives

Schultz, D. E., Sep 2 2018, In : Journal of Current Issues and Research in Advertising. 39, 3, p. 222-225 4 p.

Research output: Contribution to journalComment/debate

2 Citations (Scopus)

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E., Apr 3 2017, In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Contribution to journalArticle

Corporate branding
Corporate brand
Corporate citizenship