Personal profile

Education / Academic qualification

Advertising, MA, University of Michigan

Mass Media, PhD, University of Michigan

Marketing/Journalism, BBA, University of Oklahoma, Norman, OK

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1976 2018

2 Citations
Conceptual framework
India
Luxury
Marketers
Communication
1 Citations

Advancing a Citizenship Approach to Corporate Branding: A Societal View

Biraghi, S., Gambetti, R. C. & Schultz, D. E. Apr 3 2017 In : International Studies of Management and Organization. 47, 2, p. 206-215 10 p.

Research output: Contribution to journalArticle

Citizenship
Corporate branding
Corporate brand
Corporate citizenship
Assets

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Shopping
Impulse
Questionnaire
Purchasing
Preference theory

Consumer research, retailers and robots

Schultz, D. E. & Block, M. Jan 1 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Robots
Intelligent agents
Retailers
Retail
Robot
Marketing communications
Interactivity
Emerging markets
Conceptual model
Marketers