Research Output per year
Personal profile
Training Experience
| 2011 | Management Skills for Innovative University Leaders at Kellogg Graduate School, Evanston |
| 1995 - 1997 | Postdoc Marketing at Kellogg Graduate School, Evanston |
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Research Output 1989 2017
1
Citations
A Primer on Using Behavioral Data for Testing Theories in Advertising Research
Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.Research output: Contribution to journal › Article
data
Marketing
advertising
Standardization
Testing
Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time
Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. 2017 In : Journal of Product Innovation Management.Research output: Contribution to journal › Article
Feedback
Distinctiveness
Adaptive boosting
Discriminant analysis
Information retrieval
Interactivity, Marketing Communication, and Emerging Markets: A Way Forward
Schultz, D. E. & Malthouse, E. C. Jan 2 2017 In : Journal of Current Issues and Research in Advertising. 38, 1, p. 17-30 14 p.Research output: Contribution to journal › Article
Interactivity
Testing
Conceptual model
Keypress-based musical preference is both individual and lawful
Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. 2017 In : Frontiers in Neuroscience. 11, MAY, 136Research output: Contribution to journal › Article
Music
Neurosciences
Art
Reward
Psychometrics
Opportunities for and Pitfalls of Using Big Data in Advertising Research
Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.Research output: Contribution to journal › Article
data
Big data
Conceptual framework
advertising
Marketing