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Edward Carl Malthouse

  • 3302 Citations
1989 …2019

Research output per year

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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, University of Southampton

… → 1989

Mathematics, BA, Augustana College

… → 1988

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Research Output

A multistakeholder recommender systems algorithm for allocating sponsored recommendations

Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In : CEUR Workshop Proceedings. 2440

Research output: Contribution to journal › Conference article

    • An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

    Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    B2B content marketing for professional services: In-person versus digital contacts

    Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

    Research output: Contribution to journal › Article

    • 7 Scopus citations

    Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

    Malthouse, E. C., Buoye, A., Line, N., El-Manstrly, D., Dogru, T. & Kandampully, J., Oct 16 2019, In : Journal of Service Management. 30, 4, p. 507-518 12 p.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Managing customer engagement at trade shows

    Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M., Aug 1 2019, In : Industrial Marketing Management. 81, p. 99-114 16 p.

    Research output: Contribution to journal › Article

    • 6 Scopus citations