If you made any changes in Pure, your changes will be visible here soon.

Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, Southampton University

… → 1989

Mathematics, BA, Augustana College

… → 1988

Fingerprint Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 21 Similar Profiles
Marketing Engineering & Materials Science
Recommender systems Engineering & Materials Science
advertising effectiveness Social Sciences
news Social Sciences
readership Social Sciences
media consumption Social Sciences
Television Engineering & Materials Science
marketing Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2019

A multistakeholder recommender systems algorithm for allocating sponsored recommendations

Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In : CEUR Workshop Proceedings. 2440

Research output: Contribution to journalConference article

Recommender systems
Integer programming
2 Citations (Scopus)

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

Research output: Contribution to journalArticle

Recommender systems
systems research
7 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Professional services
Sales force
Digital content
1 Citation (Scopus)

Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

Malthouse, E. C., Buoye, A., Line, N., El-Manstrly, D., Dogru, T. & Kandampully, J., Oct 16 2019, In : Journal of Service Management. 30, 4, p. 507-518 12 p.

Research output: Contribution to journalArticle

Multiple stakeholders
6 Citations (Scopus)

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M., Aug 1 2019, In : Industrial Marketing Management. 81, p. 99-114 16 p.

Research output: Contribution to journalArticle

Customer engagement
Trade shows
Conceptual model