Grants per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, University of Southampton
… → 1989
Mathematics, BA, Augustana College
… → 1988
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Collaborations and top research areas from the last five years
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Grants
- 1 Active
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Collaborative Research: CCRI: Medium: A Research News Recommender Infrastructure with Live Users for Algorithm and Interface Experimentation
Malthouse, E. C. (PD/PI)
4/15/23 → 9/30/25
Project: Research project
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Integrating the customer equity and brand equity approaches to the financial value of marketing
Calder, B. J., Malthouse, E. C. & Omatoi, J., Mar 2025, In: Journal of Marketing Analytics. 13, 1, p. 4-16 13 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Managing advertising and subscription fees to maximize lifetime value
Malthouse, E. C., Franks, J. U., Maslowska, E. & Zhou, Y., 2025, In: International Journal of Advertising. 44, 4, p. 674-695 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Optimising customer equity through engagement
Zhou, Y., Malthouse, E. C. & Nelson, B. L., 2025, In: Journal of the Operational Research Society. 76, 1, p. 61-72 12 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Role of Syndicated Content in Retaining Digital Newspaper Subscribers: Evidence from Clickstream and Subscription Data
Choi, J. R., Kim, S. J., Zhou, Y. & Malthouse, E. C., 2025, (Accepted/In press) In: Digital Journalism.Research output: Contribution to journal › Article › peer-review
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A Virtuous Circle: Explaining News Deserts and Their Relationships with Social Capital
Choi, J. R. & Malthouse, E. C., 2024, In: Journalism Studies. 25, 11, p. 1346-1365 20 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations