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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, Southampton University

… → 1989

Mathematics, BA, Augustana College

… → 1988

Fingerprint Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Engineering & Materials Science
advertising effectiveness Social Sciences
news Social Sciences
readership Social Sciences
media consumption Social Sciences
Television Engineering & Materials Science
marketing Social Sciences
Recommender systems Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2019

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

Research output: Contribution to journalArticle

Recommender systems
Marketing
revenue
systems research
auction
4 Citations (Scopus)

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 1 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees
3 Citations (Scopus)

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M., Aug 1 2019, In : Industrial Marketing Management. 81, p. 99-114 16 p.

Research output: Contribution to journalArticle

Customer engagement
Trade shows
Marketers
Purchase
Conceptual model

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
voting behavior
Television
television
news
election