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Edward Carl Malthouse

  • 3533 Citations
1989 …2020

Research output per year

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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, University of Southampton

… → 1989

Mathematics, BA, Augustana College

… → 1988

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Research Output

Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In : Tourism Management. 80, 104106.

Research output: Contribution to journal › Article

    • Visioning a hospitality-oriented patient experience (HOPE) framework in health care

    Hunter-Jones, P., Line, N., Zhang, J. J., Malthouse, E. C., Witell, L. & Hollis, B., Jan 1 2020, (Accepted/In press) In : Journal of Service Management.

    Research output: Contribution to journal › Article

    • A multistakeholder recommender systems algorithm for allocating sponsored recommendations

    Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In : CEUR Workshop Proceedings. 2440

    Research output: Contribution to journal › Conference article

    • An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

    Malthouse, E. C., Hessary, Y. K., Vakeel, K. A., Burke, R. & Fudurić, M., Jan 1 2019, (Accepted/In press) In : Journal of Advertising.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    B2B content marketing for professional services: In-person versus digital contacts

    Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E., Aug 2019, In : Industrial Marketing Management. 81, p. 160-168 9 p.

    Research output: Contribution to journal › Article

    • 9 Scopus citations