Research Output per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education / Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, Southampton University
… → 1989
Mathematics, BA, Augustana College
… → 1988
Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
- 16 Similar Profiles
Marketing
Engineering & Materials Science
readership
Social Sciences
media consumption
Social Sciences
advertising effectiveness
Social Sciences
marketing
Social Sciences
Factor analysis
Engineering & Materials Science
Industry
Engineering & Materials Science
news
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1989 2018
Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior
Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.Research output: Contribution to journal › Article
New services
Customer lifetime value
Industry
Cable TV
Commerce
1
Citations
Understanding the effects of different review features on purchase probability
Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.Research output: Contribution to journal › Article
purchase
electronics
persuasion
information processing
credibility
2
Citations
A Primer on Using Behavioral Data for Testing Theories in Advertising Research
Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.Research output: Contribution to journal › Article
Marketing
Testing
Standardization
Theory testing
Experiments
B2B content marketing for professional services: In-person versus digital contacts
Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.Research output: Contribution to journal › Article
Marketing
Professional services
Sales force
Digital content
Employees
Creating stronger brands through consumer experience and engagement
Calder, B. J., Hollebeek, L. D. & Malthouse, E. C. Aug 29 2017 Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Consumer experience