Research Output per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, Southampton University
… → 1989
Mathematics, BA, Augustana College
… → 1988
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1989 2019
Process control for monitoring customer engagement
Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.Research output: Contribution to journal › Article
Process Control
Customers
Monitoring
Contact
Process Monitoring
Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election
Ksiazek, T. B., Kim, S. J. & Malthouse, E. C., Jan 1 2019, In : Journalism and Mass Communication Quarterly.Research output: Contribution to journal › Article
voting behavior
Television
television
news
election
1
Citation
(Scopus)
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.Research output: Contribution to journal › Article
consumption behavior
cable
social media
firm
Social media
1
Citation
(Scopus)
From advertising to engagement
Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2
Citations
(Scopus)
Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior
Fudurić, M., Malthouse, E. C. & Viswanathan, V., Jan 1 2018, In : Business Horizons. 61, 1, p. 85-93 9 p.Research output: Contribution to journal › Article
Customer lifetime value
Industry
Commerce
Cable TV
Entertainment