Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education / Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, Southampton University

… → 1989

Mathematics, BA, Augustana College

… → 1988

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Marketing Engineering & Materials Science
readership Social Sciences
media consumption Social Sciences
advertising effectiveness Social Sciences
marketing Social Sciences
Factor analysis Engineering & Materials Science
Industry Engineering & Materials Science
news Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

New services
Customer lifetime value
Cable TV
1 Citations

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Contribution to journalArticle

information processing
2 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

Theory testing

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Professional services
Sales force
Digital content

Creating stronger brands through consumer experience and engagement

Calder, B. J., Hollebeek, L. D. & Malthouse, E. C. Aug 29 2017 Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer experience