Personal profile

Training Experience

2011Management Skills for Innovative University Leaders at Kellogg Graduate School, Evanston
1995 - 1997Postdoc Marketing at Kellogg Graduate School, Evanston

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Marketing Engineering & Materials Science
Industry Engineering & Materials Science
data Social Sciences
news Social Sciences
research Social Sciences
user Social Sciences
Principal component analysis Engineering & Materials Science
media Social Sciences

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Research Output 1989 2017

1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

data
Marketing
advertising
Standardization
Testing

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. 2017 In : Journal of Product Innovation Management.

Research output: Contribution to journalArticle

Feedback
Distinctiveness
Adaptive boosting
Discriminant analysis
Information retrieval
Interactivity
Testing
Conceptual model

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Contribution to journalArticle

Music
Neurosciences
Art
Reward
Psychometrics

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Contribution to journalArticle

data
Big data
Conceptual framework
advertising
Marketing