Personal profile

Training Experience

2011Management Skills for Innovative University Leaders at Kellogg Graduate School, Evanston
1995 - 1997Postdoc Marketing at Kellogg Graduate School, Evanston

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Marketing Engineering & Materials Science
Interactive marketing Business & Economics
Industry Engineering & Materials Science
Purchase behavior Business & Economics
Scoring Business & Economics
Customer lifetime value Business & Economics
Direct marketing Business & Economics
Customer engagement Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Research - peer-reviewArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Research - peer-reviewArticle

Product review
Purchase
purchase
Dual-process models
Electronic word-of-mouth
2 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Research - peer-reviewArticle

Theory testing
Marketing
Testing
Standardization
Experiments

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Research - peer-reviewArticle

Marketing
Professional services
Sales force
Digital content
Employees

Creating stronger brands through consumer experience and engagement

Calder, B. J., Hollebeek, L. D. & Malthouse, E. C. Aug 29 2017 Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: ResearchChapter

Consumer experience