Personal profile

Training Experience

2011Management Skills for Innovative University Leaders at Kellogg Graduate School, Evanston
1995 - 1997Postdoc Marketing at Kellogg Graduate School, Evanston

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1989 2017

1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Research - peer-reviewArticle

Theory testing
Marketing
Testing
Standardization
Experiments

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. 2017 (Accepted/In press) In : Journal of Product Innovation Management.

Research output: Research - peer-reviewArticle

Screening
Feedback
New products
Wisdom
Adaptive boosting
Marketing communications
Interactivity
Emerging markets
Conceptual model
Marketers

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Research - peer-reviewArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Research - peer-reviewArticle

Marketing
Big data
Theory testing
Conceptual framework
Testing