Grants per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, University of Southampton
… → 1989
Mathematics, BA, Augustana College
… → 1988
Fingerprint
Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Grants
- 1 Active
-
Collaborative Research: CCRI: Medium: A Research News Recommender Infrastructure with Live Users for Algorithm and Interface Experimentation
Malthouse, E. C. (PD/PI)
4/15/23 → 9/30/25
Project: Research project
-
A Virtuous Circle: Explaining News Deserts and Their Relationships with Social Capital
Choi, J. R. & Malthouse, E. C., 2024, (Accepted/In press) In: Journalism Studies.Research output: Contribution to journal › Article › peer-review
-
Coefficient tree regression: fast, accurate and interpretable predictive modeling
Sürer, Ö., Apley, D. W. & Malthouse, E. C., Jul 2024, In: Machine Learning. 113, 7, p. 4723-4759 37 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Integrating the customer equity and brand equity approaches to the financial value of marketing
Calder, B. J., Malthouse, E. C. & Omatoi, J., 2024, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
Lopes, A. I., Malthouse, E. C., Dens, N. & De Pelsmacker, P., 2024, In: Journal of Service Management. 35, 6, p. 22-41 20 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Optimising customer equity through engagement
Zhou, Y., Malthouse, E. C. & Nelson, B. L., 2024, (Accepted/In press) In: Journal of the Operational Research Society.Research output: Contribution to journal › Article › peer-review
Open Access