Grants per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, University of Southampton
… → 1989
Mathematics, BA, Augustana College
… → 1988
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Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Grants
- 1 Active
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Artificial intelligence ecosystems for marketing communications
Malthouse, E. & Copulsky, J., 2023, In: International Journal of Advertising. 42, 1, p. 128-140 13 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Churning off the news: An analysis of newspaper subscriber churn across digital devices
Peña, V. C., Malthouse, E. C. & Mersey, R. D., Jun 2023, In: Newspaper Research Journal. 44, 2, p. 190-205 16 p.Research output: Contribution to journal › Article › peer-review
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Managerial response strategies to eWOM: A framework and research agenda for webcare
Lopes, A. I., Dens, N., De Pelsmacker, P. & Malthouse, E. C., Oct 2023, In: Tourism Management. 98, 104739.Research output: Contribution to journal › Review article › peer-review
1 Scopus citations -
A Benchmark for Text Classification in News Recommendations
Li, X. & Malthouse, E. C., 2022, In: CEUR Workshop Proceedings. 3411, p. 28-37 10 p.Research output: Contribution to journal › Conference article › peer-review
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An Interpretable Neural Network Model for Bundle Recommendations Doctoral Symposium, Extended Abstract
Li, X. & Malthouse, E. C., Sep 12 2022, RecSys 2022 - Proceedings of the 16th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 722-723 2 p. (RecSys 2022 - Proceedings of the 16th ACM Conference on Recommender Systems).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution