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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, Southampton University

… → 1989

Mathematics, BA, Augustana College

… → 1988

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readership Social Sciences
media consumption Social Sciences
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marketing Social Sciences
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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2019

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Process Monitoring
voting behavior
1 Citation (Scopus)

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.

Research output: Contribution to journalArticle

consumption behavior
social media
Social media
1 Citation (Scopus)

From advertising to engagement

Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V., Jan 1 2018, In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

Customer lifetime value
Cable TV