Research Output per year
Research Output per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, University of Southampton
… → 1989
Mathematics, BA, Augustana College
… → 1988
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Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
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Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Huh, J. & Malthouse, E. C., Aug 7 2020, In: Journal of Advertising. 49, 4, p. 367-376 10 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Challenges and Future Directions of Computational Advertising Measurement Systems
Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A. & Shankar, V., Aug 7 2020, In: Journal of Advertising. 49, 4, p. 446-458 13 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry
Line, N. D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. & Kandampully, J., Oct 2020, In: Tourism Management. 80, 104106.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Visioning a hospitality-oriented patient experience (HOPE) framework in health care
Hunter-Jones, P., Line, N., Zhang, J. J., Malthouse, E. C., Witell, L. & Hollis, B., Apr 9 2020, In: Journal of Service Management. 31, 5, p. 869-888 20 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
A multistakeholder recommender systems algorithm for allocating sponsored recommendations
Malthouse, E. C., Vakeel, K. A., Hessary, Y. K., Burke, R. & Fudurić, M., Jan 1 2019, In: CEUR Workshop Proceedings. 2440Research output: Contribution to journal › Conference article › peer-review