Research Output per year
Research Output per year
Personal profile
Research Interests
Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.
Education/Academic qualification
Statistics, PhD, Northwestern University
… → 1995
Operational Research, MSc, University of Southampton
… → 1989
Mathematics, BA, Augustana College
… → 1988
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Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy
Xu, Y., Hazée, S., So, K. K. F., Li, K. D. & Malthouse, E. C., Oct 2021, In: Journal of Business Research. 135, p. 127-136 10 p.Research output: Contribution to journal › Article › peer-review
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Coefficient tree regression for generalized linear models
Sürer, Ö., Apley, D. W. & Malthouse, E. C., 2021, (Accepted/In press) In: Statistical Analysis and Data Mining.Research output: Contribution to journal › Article › peer-review
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Extending variety seeking to multi-sided platforms: Impact of new retailer listing
Vakeel, K. A., Fudurić, M. & Malthouse, E. C., Mar 2021, In: Journal of Retailing and Consumer Services. 59, 102382.Research output: Contribution to journal › Article › peer-review
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In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data
Kim, S. J., Zhou, Y., Malthouse, E. C. & Kamyab Hessary, Y., 2021, (Accepted/In press) In: Digital Journalism.Research output: Contribution to journal › Article › peer-review
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Moving Service Research Forward
Huang, M. H., Malthouse, E., Noble, S. & Wetzels, M., 2021, (Accepted/In press) In: Journal of Service Research.Research output: Contribution to journal › Editorial › peer-review
Open Access