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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, Southampton University

… → 1989

Mathematics, BA, Augustana College

… → 1988

Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Marketing Engineering & Materials Science
advertising effectiveness Social Sciences
news Social Sciences
readership Social Sciences
media consumption Social Sciences
Television Engineering & Materials Science
marketing Social Sciences
Factor analysis Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1989 2019

Process control for monitoring customer engagement

Malthouse, E. C., Wang, W. L., Calder, B. & Collinger, T., Jun 1 2019, In : Journal of Marketing Analytics. 7, 2, p. 54-63 10 p.

Research output: Contribution to journalArticle

Process Control
Customers
Monitoring
Contact
Process Monitoring
voting behavior
Television
television
news
election
1 Citation (Scopus)

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.

Research output: Contribution to journalArticle

consumption behavior
cable
social media
firm
Social media
1 Citation (Scopus)

From advertising to engagement

Malthouse, E. C. & Calder, B., Feb 9 2018, The Handbook of Communication Engagement. Wiley Blackwell, p. 411-420 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V., Jan 1 2018, In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

Customer lifetime value
Industry
Commerce
Cable TV
Entertainment