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Personal profile

Research Interests

Center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Education/Academic qualification

Statistics, PhD, Northwestern University

… → 1995

Operational Research, MSc, University of Southampton

… → 1989

Mathematics, BA, Augustana College

… → 1988


Dive into the research topics where Edward Carl Malthouse is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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